Category: Marketing

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blogging, buildyourmlm, business management, Implementation, Marketing, organizational behavior, process management, sop creation

Organizing Your Home Office

Genean

When you work from home, your office space is sacred as it is where all of your important documents and information are kept. With all the paperwork and office items you have on your desk, it can start to feel overwhelming. Clutter can take a toll on your health by increasing stress levels, you may not even be aware that it is happening. One way you can help to reduce this stress is by decluttering. By cleaning up your office space and truly decluttering, you can not only decrease stress, you can also increase productivity especially while working from home. If you want to live your workdays stress-free, you need to GET ORGANIZED! 

Here are a few steps to help you get started with the process:

1. Purge Paper 

If you struggle with desk organization, odds are you have too many papers and documents taking up space both in and on your desk. First things first, as time-consuming as it may be, take the time to go through every single piece of paper on your desk and throw out, shred, or file each one. A lot of times, many of us are more visual when it comes to work and documents, however, for the sake of the environment and your mental peace, you might want to consider making everything digital. There are so many great tools you can use on your desktop and smartphone that will allow you to keep all your important documents and files organized and easily accessible. If it is not absolutely essential for you to print out certain documents, don’t do it! 

2. Color Coding 

Color coding is an easy way to organize all your files and notes. To organize, separate the filing system into five color-coded categories, and label each hanging folder according to your needs. 

GREEN: Financial 

RED: Client Work 

ORANGE: Personal 

YELLOW: Insurance 

BLUE: Meetings 

3. Keep Only What You Need 

Many people like to keep special items on their desk space such as family photos, decor, and other accessories. Maybe you’re like Angela from The Office who fills her deskspace with cat figures and photos of cats. While it is a nice touch to add something personal to your desk space, you don’t need the extra clutter and it would be helpful to try and remove anything you 

don’t absolutely need. This does not mean you need to remove all your personal touches, but your desk space should be oriented around your work, this is #1 priority, and it can’t be a priority if your work gets lost in your decor.

If you spend the majority of your workday at your desk, having it look nice and tidy can really make your workdays more enjoyable. If your desk is a mess, your mind will be a mess as well. This year, prioritize setting aside at least 1-2 hours per week dedicated to organizing your space. You will slowly start to see the effects on your productivity and mental health. If you still find yourself feeling overwhelmed by online documents and work, that’s what our virtual assistants are for! Reach out today and ask about our packages. http://www.lifebydesignvs.com

business management, businessbuildingstrategies, healthandwellness, Implementation, Marketing, organizational behavior, process management, sop creation

Achieve Your New Year Goals With a Virtual Assistant

Genean

We’re here! It’s officially 2022! Many people have spent a lot of time these last 2 years indoors, in pajamas, binge-watching all the shows to ever exist on every TV platform, but not busy business owners! The ones of us who have a strong vision and clear goals have been preparing for this new year! Are you ready to thrive in 2022?

 For a business to prosper, it needs to be running smoothly and efficiently. Take time during the first month of the year to make a plan for how you will be more productive and efficient in the new year. Some popular resolutions for business owners include: ‘become more organized’, ‘improve my social media marketing’, and even ‘work less so I can spend more time with my family’. How are you going to make this happen? 

Working on tedious and repetitive tasks can start to really take a toll on a business owner. What you really want to be doing is focusing on paying customers and clients; but how can you do so when all your time is spent answering emails or creating graphics for your social media pages? 

Don’t start the new year feeling overwhelmed by small, tedious tasks. Start fresh and set new goals. This is a new beginning, and you’d be amazed by how much time you could get back by hiring a virtual assistant. If your goal is to work towards your passion, by outsourcing to a virtual assistant, you are opening up hours to refocus on the things that make you passionate about your business. 

Social media is critical for all businesses. How will your consumers build a deeper connection with you and become more loyal customers if you don’t utilize social media? Through proper social media marketing, your business can reach larger audiences and grow your brand awareness. However, this can’t be done in a day. 

Having a strong social media presence requires many hours to be put in working towards building that audience and engaging with it. Luckily, there are thousands of virtual assistants who specialize in social media management. They can take care of creating graphics, engaging with audiences, video editing, post scheduling, and so much more. If one of your resolutions is to grow your audience and social media presence, don’t spend countless hours a month doing it, hand it off to your virtual assistant! 

Toward the middle and end of the year, we can start to feel so overwhelmed by our workloads that we begin to lose touch with more important things outside of our work life; such as family and friends. Make it your New Year’s resolution to take time for yourself. Enjoy your time away from work, take an extra day off, spend time with your loved ones, without the hassle of having to worry if work is getting done. Your virtual assistant is there to make sure that you are living stress-free while your business continues to grow and prosper. 

A virtual assistant has your business’ best interest at heart. It is our job to watch you succeed and aid in the process. You will have somebody to bounce your ideas off and provide you with support, which is indispensable when you want to achieve goals. Your virtual assistant can give you opinions and suggestions for things you may not even notice about your business. They work to make your life easier. If you haven’t hired a virtual assistant yet, what are you waiting for? Now is a perfect time. It’s a new year. Start fresh! Hire a VA! http://www.lifebydesignvs.com

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Marketing

Stand Out From the Crowd in Your Business

Genean

As business owners and leaders, it is important that we build trusting and strong relationships with our existing customers and new customers. We want loyal customers to keep coming back and interested customers to consider us. Relationship marketing is a subset of customer relationship management or CRM. Relationship marketing focuses on long-term customer engagement that can eventually lead to customer acquisition and sales increase The goal of relationship marketing is to build strong relationships that go beyond a single transaction with our company. A customer may be interested in your product or service at the time of purchase, but how can you build a connection that will keep them coming back and staying loyal to your company? We’ve gathered a few tips and tricks you can follow to build a strong relationship marketing strategy.

  1. E-Commerce 

Having a webpage where customers can go to learn more information and feel part of your organization is a great way to build a relationship with them. For example, if fitting, your website could include a section where customers can create a user profile that saves their information for the next time they visit your site. This will allow you to tailor the information on the platform to their needs and also track customer activity. 

  1. Customer Service

It is no secret that as consumers we always want to receive high-quality customer service. When you are on the phone with a company from which you are in need of service for a problem, you want to be understood. Customers appreciate when employees are kind, enthusiastic, and empathetic to their needs. A customer who is consistently impressed by your customer service will more than likely be more loyal to you.

  1. That Extra Touch

A major part of relationship marketing is going beyond your customer’s expectations. Let’s say you are the owner of a small retail store. What’s expected of your business is good customer service, an online platform, and the newest trends. However, there are some extra touches you can add to keep customers interested and loyal. Consider starting a rewards program or an email list for loyal customers to receive special deals or free gifts on their birthday. Showing your appreciation for customer loyalty will help you gain new customers and keep loyal customers happy. Even sending birthday wishes through email or thank you cards can be a small detail the customer will truly appreciate. 

  1. Hold customer events 

A great way to build brand awareness and find or retain customers is by hosting events where you can connect and build a community for your customers. For example, the popular athleisure brand “Lululemon” holds sponsored events where their customers can enjoy workout sessions while connecting with other people in the community. This strategy is perfect for interacting one-on-one with your consumer base. It is important that your consumers see you and get to know the face behind the brand. 

Running a business is not simply about transactional marketing where you only focus on increasing the number of sales. To build a lasting customer base, you must think about long-term strategies such as relationship marketing. If you’re unsure about where to start, consider reaching out to a Virtual Assistant to help you kickstart the process. 

Marketing

Free Marketing Tips for the Small Business Owner

Genean

No matter how big or small your business may be, marketing is always a good idea if you are wanting to grow. Here are a few marketing techniques that don’t cost thousands.

  1. Host an Online Event
    1. This method is especially good if you have a message behind your business, unique service, or anything cool that people would enjoy watching. Sites like Eventbrite are a great ticket promoting platform, with free options. Set up a scheduled live stream or Zoom where people can see your unique service or product. It’s a great way to gain an audience and give people something to do, especially with everything moving virtually due to COVID.
  1. Start a YouTube Channel
    1. This one is much like the online event, but easier for you to arrange. You can film the same thing as mentioned above but put time into editing and upload it at your convenience. You can market the channel which in return will promote your business and grow your following.
  1. Commenting
    1. Commenting on other people’s posts is something social media marketers use to engage with others. First, find your competitor and then go to the list of people who have liked or are following the account. Next, start to like or comment nice things on their posts, things of value, not spam. This will bring them back to your account and it’s 100% free.
  1. Optimization
    1. SEO (Search Engine Optimization) is a great way to get your website to rank higher in Google searches. You can hire someone to do this or just search up the highest-ranking words for your type of business/product/service and put them into the backend of your site. There are tons of YouTube videos on how to do this process.
  1. Hashtags
    1. Hashtags are super important when you’re wanting to market yourself for free. Like the one above, search the most used hashtags for your product/business/service and put them into the comment section or caption of your posts. No matter if it’s on Facebook, Instagram, Pinterest, TikTok, etc. hashtags are always a good idea.

If you need help managing/navigating the virtual world, we would love to help. Schedule your 15 minute consultation today HERE!