Mindset Matters

Becoming is better than being.” Dr. Carol Dweck

At this point, everyone has heard of mindset and how a positive mindset is imperative to creating a successful business. But, recently, I have been digging deeper. I watched a TED talk by Dr. Carol Dweck about Growth Mindset. 

Dweck identifies two mindsets:

“In a fixed mindset people believe their basic qualities, like their intelligence or talent, are simply fixed traits. They spend their time documenting their intelligence or talent instead of developing them. They also believe that talent alone creates success — without effort.”


“In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work — brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment.”

Your mindset plays a critical role in how you cope with life’s challenges. This is why a growth mindset is imperative for starting and growing your business. A growth mindset is adaptable to the rapid changes in today’s business environment. 

So, do you have the traits of having a growth mindset? Here are some defining characteristics.

Self Belief

People with a growth mindset truly believe in themselves. They believe that they can overcome whatever life throws at them! Once they overcome these challenges or setbacks, they will understand why they were there. This is learning from your experiences. 

Passion for Learning

People with a growth mindset have a desire to keep learning. Their goal is to improve their knowledge as much as possible. They want to become an expert in their field or industry. At the start of a new day, you see it as a new chance to improve your knowledge and learn something new. 

Actions Counts

People who perform at their best are those who start small even though they dream big. They understand that they need a starting point, but from there they can take action. In acting and doing, the point is that they use their growth mentality to strengthen their awareness.

By doing, they can apply their knowledge and it is this conscious practice that makes them successful. To start a business or make it grow, one has to act, which can begin at any time throughout the process. 


People with a growth mindset have a different thought process than others. When it comes to being successful and getting what they want, they are aware of the fact that they have to work on it to achieve it. They have a great degree of self-discipline.

This commitment allows them to focus fully on the ultimate goal. As a result, their efforts and determination enable them to succeed and get to where they want to be. They don’t waste time proving they can, they go beyond their basic skills and find a path to success with a positive attitude. Again, they strive to always keep learning and be the best they can be!

“Individuals in a growth mindset don’t simply look for challenge, they blossom with it. The greater the challenge, the more they stretch.” K. Orient

Do you have traits of having a growth mindset? 

small business, social media management, Social Media Marketing

Work Smarter, Not Harder: How to Repurpose Your Social Media Content

Do you find that coming up with fresh social media content is starting to wear thin? Trying to stay up on trends and algorithm changes can start to feel like a full-time job, amiright? While keeping up-to-date on trends IS a good idea, you can repurpose old content and make it fresh again, if you are tight on time or running out of creative juices. Here are 6 tips on how to repurpose your old content into new content. 

  1. Evergreen blogs. Certainly you have blogs that are seasonal or time specific, but you probably have blogs that can be posted no matter what month or season it is. This is referred to as “evergreen,”meaning it’s not time sensitive. That great blog you wrote in July? Why not give it another chance to have folks read it in February. You can introduce it to people who missed it the first time around. 
  2. Speaking of blogs, you can always use the content you blogged for social media posts. For example, you can pull quotes from it and put them over a graphic you have previously created, or on branded pictures from your website. You can pull captions from it also. Boom, social media content at your fingertips.
  3. Another use for a blog is to turn it into a podcast. Everyone is in the podcast game these days.  This is a no-brainer to use your blog content as audio content!
  4. Make a GIF. Do you have great, well performing videos? There are tons of free GIF maker websites out there to transform your video into a fun GIF. Give it a try!
  5. Most people have a niche and they post within that niche. You can compile a bunch of your content, graphics, surveys, and other similarities into a small E-book that your followers can download. Hint, this is a great way to compile an email database as well.
  6. Throwbacks! TBT is still a thing! Get on board, find that post from 4 years ago and see how it holds up today. You might get a laugh, and you’ll certainly get engagement! 

Repurposing content not only helps save time (and brain energy), but it also reinforces your brand.  It also gives your followers or new followers a chance to see content they might have missed the first time around or never saw because they just discovered you. And of course, repurposing also reinforces SEO.

Social media posting is very time consuming, especially across multiple platforms and certainly because the rules are constantly changing. Many small business owners (and all large business owners certainly) outsource their social media to another company, like a Virtual Assistant agency. Outsourcing social media is one way to cut the stress of keeping up with trends and worrying about keeping your content fresh. Life By Design can help. We can come up with a strategy to keep your brand at the forefront, create graphics and captions, as well as keep an eye on metrics to see what is working and what needs to be changed up.  We offer packages for every budget. Let us help you with the time consuming stuff, so you can focus on doing what you love.

organizational behavior, small business

8 Spring Cleaning Tips for Small Businesses

Even as some cities and states across the country are still seeing snow (!!), most everyone has Spring flowers on the brain. And along with those flowers, Spring Cleaning comes to mind!  Here are 8 quick tips to get your small business tidied up for the new season.

  1. Clean out that inbox! Millions of emails are sent out every day. And even though you probably aren’t personally getting a million emails a day, they can really pile up if you aren’t keeping tabs on them. A lot of us get a bunch of spam and junk emails, which can overwhelm your inbox and cause you to miss more important emails. I promise you will feel so light and free once that inbox gets sorted!
  1. Review your goals. Spring is a time of renewal, a fresh start. It is the perfect time to review your business goals. You can reassess your goals for the year, determine if your routine is working and take another look at your business plan to ensure you’re still on track for the year. Now is a good time to make any adjustments to things that just aren’t working for your business. 
  1. Clean up your website. If you are like me, then your website to-do list has been gathering dust. Now is a good time to make those edits, swap out those graphics and update your online portfolio. 
  1. Update your social media profiles. Check out your profile pictures and bio. Do they need freshening up? Are they still a good reflection of your brand? Now is a great time to make those adjustments. 
  1. Review your business plan. Once a year is a good standard for reviewing your business plan. In order for your company to grow you need to have a good solid foundation of a business plan, and that means tweaking and adjusting as you grow and change. 
  1. Give your clients a review too! Renew, refresh! This goes for clients as well. Organize your contact list into current clients and leads. Then assess the client list. Are they a good fit for your company? Do they pay their bills on time? Can you see your company growing with these clients? This will also put you in the mindset to think about what clients you want to attract moving forward and which you would like to steer clear of. 
  1. Upgrade! If your budget allows you to, this might be a good time to upgrade some of your free versions of software into versions with more functions. Upgrading can improve your business’s workflow and efficiency and ultimately, profits. I’ll throw this tip in here too, make sure you are updating all your programs too! Otherwise you may be vulnerable to viruses.
  1. And lastly, give your actual office/workspace a proper clean. Disinfect and clean your electronics, and desk. Ditch all the junk paper mail and receipts you have been collecting (even better, go paperless!!). And maybe throw in a nice plant or flowers for added freshness. 

Get to it! And as always, please reach out to our team at Life By Design Virtual Solutions if you need help with organization, project management, administration and more.  We can help your small business get organized and systemized! 

small business

The Importance of Email Marketing

Email marketing is a cost-effective direct marketing strategy used to create connections with your customers and audience through email campaigns. Emails can be promotional, informational, or serve a specific purpose. Email marketing campaigns are usually sent out to a large contact list that has subscribed to receive promotional emails from your business. You can use email marketing to promote deals, updates on your business, call to action, etc. While many may think that social media is the only relevant digital marketing tool these days, email marketing has not lost its relevance and effectiveness. 

According to Sendinblue: 

  • In 2020, there were over 4 billion global email users. 
  • 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
  • 62% of consumers ranked email as their top preferred communication channel with small businesses. 

Through email marketing, you can stay in contact with your audience, build brand awareness, gain valuable customer data for more intentional and meaningful customer touchpoints, create personal experiences, and get the highest ROIs. 

To create the best email marketing strategy, we suggest following these steps: 

  • Set email marketing goals
  • Pick the necessary email marketing tools
  • Determine the target audience
  • Identify the appropriate list building tactics
  • Divide your mailing list into segments
  • Identify the types of emails to send
  • Create a schedule for sending emails
  • Format the email content
  • Optimize your emails
  • Conduct split-testing
  • Monitor email performance reports

Email is the most prominent form of communication and practically everyone with internet access has email. It has never been easier for you to get in touch with your consumer base in real time. Taking advantage of this affordable tool can boost awareness for your business and help you grow your community. Not only can your customers receive info about discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like and grow your business by word of mouth. 

If you’re looking to optimize your email marketing strategy or you’re ready to start utilizing this tool for your small business, our team of Virtual Assistants can help you with this process. Our VA’s have experience in various platforms of email marketing campaigns and can design and automate all of your emails to your list of contacts. 

Check out our email marketing packages here → We have options for every budget. 


business management, Mindset, small business

Women’s History Month: Celebrating Women in Business

“A confident woman, a woman who truly knows her worth and her power, is a force to be reckoned with.”

– Mandy Hale.

We, at Life By Design Virtual Solutions, a proud, woman-owned and women-run business. So, it’s only fitting to highlight that March is Women’s History Month.

Since 1987, we have honored women during the month of March for the contributions they have made toward history, culture, and society. We are honored to recognize those who have successfully challenged the discrimination women face as entrepreneurs and as members of the paid labor force.  Women have always worked hard, but often their work has been undervalued and underpaid. Times have changed. 

Women entrepreneurs challenge the discrepancies that women face in the labor force every day by driving innovation and technology and placing small businesses on a global competitive playing field. Now that is something to celebrate!

Women-owned businesses employ 9.4 million people in the US according to Business Wire publication ( ). That is 13 million new businesses and 9.4 million employees! Incredible! This means that women are fueling the economy and the economic impact is undeniable. According to CNBC (, women-owned businesses generate an annual revenue of $1.9 trillion. There is no doubt that women-owned companies are performing better than they have at any other time in U.S. business history. Exciting News!

The number of women-owned businesses has increased by almost 3,000% in the period 1972–2018 ( It’s important to mention that women-owned and minority-owned businesses were only tracked starting in the year 1972, but this new data shows not only the remarkable impact women entrepreneurs have on our economy when it comes to creating jobs and generating revenue, but also the growing role of women-owned businesses in our communities. 

As Michele Obama says, 

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” 

The US ranked one of the top global powerhouses for female entrepreneurship according to CNBC ( The global pandemic has affected women in business at disproportionate levels. This has led women business founders to look for new ways of working, including tapping into new business opportunities and switching up existing models, like going digital. 

One of the reasons women are leading the pack in new business, is the way they are approaching how to actually run a business. Many women are putting a focus on work-life balance, respect, collaboration and compassion for their employees.  The Future is Female. There is no looking back. 

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”

– Michelle Obama.


 5 Signs It’s Time to Scale Up Your Small Business

Being busy is tough, but it’s also exciting. Being busy means you have created a product or service that people love. Well done! You should be proud. 

One of the biggest downfalls with being busy is the inability to keep up with the demand. As a result, you could lose customers or your reputation. Obviously, you don’t want all your hard work going down the drain. 

So, how do you know if it’s time to expand your business or hire help? There are signs that just might be telling you it’s time to scale up your business!

What is scalability?

Scalability is the process of maximizing the resources your business already has and creating exponential growth and leverage. It means more business and more profits.

Here are 5 signs to look out for when deciding whether to scale your business.

  1. Repeat Clients: The first sign is that your business already has a steady stream of clients and new clients might be waiting in the wings. A steady stream of clients means that you provide a good service or good product and that you are doing that consistently. Also, a steady stream of clients means that you are bringing in stable revenue. 
  1. Turning Down Business: This is a big one! If you are turning down business or potential clients because you don’t have enough time in the day, inventory or staff, then it’s time to scale up. You don’t want to turn down business opportunities that can affect your reputation. You just need to focus on creating the systems to scale up your business. 
  1. Steady Revenue: Take a look at your expenses. Are most of your expenses predictable?  Are they mostly used for maintaining your operations? Do you have regular money coming in that covers all your bills and your salary? Then it might be time to scale up.
  1. Strong Team: Do you have a GREAT team? Awesome! But at times it feels a little graceless? This could be a great sign that it is time to scale up. You are proud of your team and all they can accomplish, but now is the time to set up systems so your strong team can be even more efficient and successful. Once you get the right systems and procedures in place, you can have full confidence in your team and delegate more smoothly. 
  1. Clear Goals: You know what your goals are. The last sign to help you decide whether it’s time to scale up is that you have a clear idea of where you want your company to go. What are your ultimate dreams?  If you are still focusing on the day-to-day, the “just get through today” mindset, you might not be ready yet. But, if you have your sights set on the future and where your company could go…..then it’s time to scale!

This can be a crazy time in your small business. Taking the next step can be daunting. But with the help of a great Virtual Assistant team, like Life By Design Virtual Solutions, you can achieve your dreams. Virtual assistants can take some of the load off your shoulders and allow you to focus on how and when to scale your small business. 

Live your life by design, not by default!


Thinking of Joining the Great Resignation?

The topic of the Great Resignation is all over the place. People are talking about it on social media, on the news and with their friends and colleagues.

The global pandemic has influenced how people work and has allowed them to reassess the joy they may or may not find in their work. Many people have been rethinking their careers and that is forcing companies to adapt and rethink how they operate. 

After nearly two years of many people working from home, many have figured out that it works better for their lives. People are discovering they don’t have to tolerate a long commute, can spend more time with their families and now have time for themselves.

Many companies are finding out that forcing their employees to return to the office has caused backlash and people are quitting in droves to fulfill their passions, or continue working from home. 

Are you considering leaving your job to work from home? Here are some things to consider

Flexibility and work life balance: What are your priorities in life?

Think about what matters most to you and how work fits in with the rest of your responsibilities.

For example, you might be more productive early in the morning and wish to work early hours and have afternoons free to pursue a hobby or spend time with your children. 

Do you still want to work in the same industry?

Many people are rethinking their whole career. People are not being fulfilled with long hours and low pay. Doing something you are passionate about has become increasingly appealing.

Although the prospect of changing industries can be daunting, many of your skills can be transferable. By switching industries you can learn new skills which can be very valuable long-term. 

Could Self-Employment be right for you?

Something worth considering is working for yourself. The Great Resignation has shown a boom in entrepreneurship as many people prefer working for themselves rather than for someone else.

People are moving in droves into the entrepreneurial sphere. Finding their passions, living their dreams, making their own rules and hours is very enticing right now. Before deciding whether to become a contractor and work independently, you need to consider:

  1. Do you enjoy having the structure and rules of a company?
  2. Do you enjoy working as part of a team?
  3. Do you enjoy being independent and making your own decisions?
  4. Are you a risk-taker or do you prefer more job security?

Depending on your answers to these questions, being self-employed may or may not be the best fit for you. 

Are you interested in being part of the Great Resignation? Or perhaps you have already joined the Work Revolution!

We can help!

We are a team of entrepreneurs living our lives by design.  We specialize in helping small businesses and entrepreneurs with day-to-day tasks designed to help you do the things you love.

The team at Life By Design Virtual Solutions can help you with social media to boost your product or business, with general administrative duties to make your life easier, and email marketing to get the word out about you and your business!

Reach out today and ask about our packages:

If you are still considering a career change or just want to continue working from home, you can sign up for our course The 6 Figure VA ( and learn from the pro’s how to start your own business as a Virtual Assistant.

Live Life by Design, not by Default!

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belief, blogging, buildyourmlm, business management, executive assistant, Implementation, Marketing, Mindset, onlinemarketing, organizational behavior, personal assistant, process management, small business, social media management, Social Media Marketing, SOP, sop creation, virtual assistant, virtual assistant services

Organizing Your Home Office

When you work from home, your office space is sacred as it is where all of your important documents and information are kept. With all the paperwork and office items you have on your desk, it can start to feel overwhelming. Clutter can take a toll on your health by increasing stress levels, you may not even be aware that it is happening. One way you can help to reduce this stress is by decluttering. By cleaning up your office space and truly decluttering, you can not only decrease stress, you can also increase productivity especially while working from home. If you want to live your workdays stress-free, you need to GET ORGANIZED! 

Here are a few steps to help you get started with the process:

1. Purge Paper 

If you struggle with desk organization, odds are you have too many papers and documents taking up space both in and on your desk. First things first, as time-consuming as it may be, take the time to go through every single piece of paper on your desk and throw out, shred, or file each one. A lot of times, many of us are more visual when it comes to work and documents, however, for the sake of the environment and your mental peace, you might want to consider making everything digital. There are so many great tools you can use on your desktop and smartphone that will allow you to keep all your important documents and files organized and easily accessible. If it is not absolutely essential for you to print out certain documents, don’t do it! 

2. Color Coding 

Color coding is an easy way to organize all your files and notes. To organize, separate the filing system into five color-coded categories, and label each hanging folder according to your needs. 

GREEN: Financial 

RED: Client Work 

ORANGE: Personal 

YELLOW: Insurance 

BLUE: Meetings 

3. Keep Only What You Need 

Many people like to keep special items on their desk space such as family photos, decor, and other accessories. Maybe you’re like Angela from The Office who fills her deskspace with cat figures and photos of cats. While it is a nice touch to add something personal to your desk space, you don’t need the extra clutter and it would be helpful to try and remove anything you 

don’t absolutely need. This does not mean you need to remove all your personal touches, but your desk space should be oriented around your work, this is #1 priority, and it can’t be a priority if your work gets lost in your decor.

If you spend the majority of your workday at your desk, having it look nice and tidy can really make your workdays more enjoyable. If your desk is a mess, your mind will be a mess as well. This year, prioritize setting aside at least 1-2 hours per week dedicated to organizing your space. You will slowly start to see the effects on your productivity and mental health. If you still find yourself feeling overwhelmed by online documents and work, that’s what our virtual assistants are for! Reach out today and ask about our packages.

Attraction Marketing, business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, healthandwellness, Implementation, Marketing, Marketing, Mindset, onlinemarketing, organizational behavior, personal assistant, process management, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Achieve Your New Year Goals With a Virtual Assistant

We’re here! It’s officially 2022! Many people have spent a lot of time these last 2 years indoors, in pajamas, binge-watching all the shows to ever exist on every TV platform, but not busy business owners! The ones of us who have a strong vision and clear goals have been preparing for this new year! Are you ready to thrive in 2022?

 For a business to prosper, it needs to be running smoothly and efficiently. Take time during the first month of the year to make a plan for how you will be more productive and efficient in the new year. Some popular resolutions for business owners include: ‘become more organized’, ‘improve my social media marketing’, and even ‘work less so I can spend more time with my family’. How are you going to make this happen? 

Working on tedious and repetitive tasks can start to really take a toll on a business owner. What you really want to be doing is focusing on paying customers and clients; but how can you do so when all your time is spent answering emails or creating graphics for your social media pages? 

Don’t start the new year feeling overwhelmed by small, tedious tasks. Start fresh and set new goals. This is a new beginning, and you’d be amazed by how much time you could get back by hiring a virtual assistant. If your goal is to work towards your passion, by outsourcing to a virtual assistant, you are opening up hours to refocus on the things that make you passionate about your business. 

Social media is critical for all businesses. How will your consumers build a deeper connection with you and become more loyal customers if you don’t utilize social media? Through proper social media marketing, your business can reach larger audiences and grow your brand awareness. However, this can’t be done in a day. 

Having a strong social media presence requires many hours to be put in working towards building that audience and engaging with it. Luckily, there are thousands of virtual assistants who specialize in social media management. They can take care of creating graphics, engaging with audiences, video editing, post scheduling, and so much more. If one of your resolutions is to grow your audience and social media presence, don’t spend countless hours a month doing it, hand it off to your virtual assistant! 

Toward the middle and end of the year, we can start to feel so overwhelmed by our workloads that we begin to lose touch with more important things outside of our work life; such as family and friends. Make it your New Year’s resolution to take time for yourself. Enjoy your time away from work, take an extra day off, spend time with your loved ones, without the hassle of having to worry if work is getting done. Your virtual assistant is there to make sure that you are living stress-free while your business continues to grow and prosper. 

A virtual assistant has your business’ best interest at heart. It is our job to watch you succeed and aid in the process. You will have somebody to bounce your ideas off and provide you with support, which is indispensable when you want to achieve goals. Your virtual assistant can give you opinions and suggestions for things you may not even notice about your business. They work to make your life easier. If you haven’t hired a virtual assistant yet, what are you waiting for? Now is a perfect time. It’s a new year. Start fresh! Hire a VA!

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business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, Implementation, Marketing, Mindset, organizational behavior, personal assistant, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Preparing Your Business for 2022

Time flies when your business is booming. It’s that time of year again, the new year comes around and we have new goals to set for ourselves. As things slowly transition back to normal after the past two years, we need to prepare ourselves for whatever 2022 may throw at us.  How are you looking to change things in the coming year? Will you have a new vision for yourself and your business? Having a plan in place for the new year will help you review past performance and make adjustments to your business as needed. How do you plan on following through with your goals for this next year? We have gathered some tips on how you can prepare your business for the new year. 

  1. Reflect on the past year.

It’s no secret that the pandemic has probably affected all kinds of businesses in one way or another. Many have continued to work from home, others have returned to their offices, and some businesses have grown or shrunk as a result of the pandemic. Whatever the case, it is important to review the business activity in the last year to know where you can make improvements for the new year. Think about what your business has accomplished and how you can build on these in 2022. If your business is performing well in a particular area, the new year is a great time to increase that growth. What goals were you unable to reach in the last year for your business? Were they realistic? Why did they fall through?

  1. Write a Business Plan

Writing a business plan is essential when you first start a business. However, it is also very useful to have a yearly business plan to nurture your success in the new year. What direction will you be going in? Will it be the same as last year? In your business plan, you should also include budget and revenue goals for the coming year. Your goals should be business-specific, easy to measure, realistic, and relevant to your overall strategy. It is a good idea to think of 2 or 3 main business goals for the year, these could be related to financial outcomes, your customer base, or anything relevant to your overall business strategy.

  1. Consider Expansion

Plan for growth! If your business has been doing increasingly well, you may want to get ahead of the game and consider expanding your team. It is easy for a business owner to become overwhelmed once their business starts to take off. Remember, when expanding your team, the ultimate goal is to strengthen your existing team. Hire carefully and make sure you are hiring employees that fit the vision and mission of your business.

Starting a new year is an exciting time. I have been so grateful to see my business grow in the last year and I can’t wait to see what 2022 has in store for us. Our team is so excited to continue to help small business owners grow their businesses. For the solopreneur, we can help you get your time back. Are there too many tasks including employee training and development, and you simply cannot get everything done, at least not without working yourself to death? We can help! Visit us at