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business management, businessbuildingstrategies, Digital Marketing, executive assistant, personal assistant, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Launch Your Business With the 6 Figure Virtual Assistant Course

Setting up a business can be scary, but it doesn’t have to be. In any career, when you utilize the tools and information available to you, you can learn as you go and still achieve great success as a business owner. That is what being a Virtual Assistant is all about. That’s why we have created a course for any existing or new Virtual Assistants who are looking to increase their earnings and achieve success in their business. We have gathered our tips and tricks to becoming a 6 Figure VA to help you boost or kickstart your Virtual Assistant business. Are you ready to work on your own terms and by your own design? Then this course is exactly what you’re looking for. 

VAs who know their stuff get paid better. It’s true. The more skilled you are, the more you can charge! This course will show you step by step how I grew my business from nothing to 6 figures in only 10 months and now have a team of 7 helping over 20 clients every month! I won’t teach you anything that I myself haven’t done. And I will give you all my secrets! Here’s what you can expect from this course:

  1. Full Access to the 10 Module Course
  2. Bonus 11th Module!
  3. Tons of Free Downloads
  4. Access to a Members Only FB group
  5. Live weekly training in FB group 

In this course, you’ll learn about the different types of VAs, what you need to set up your office, how to find the perfect niche for you, where to find clients, how to get the clients to say yes to you, contracts, and paperwork, payments and much more! So what are you waiting for? You’ve got everything it takes to become a 6 Figure VA and I’m excited to be your helping hand on this journey. Our course is now available for preorder. Don’t miss out on this amazing deal. 

PRE-LAUNCH PRICE ONLY $247! 

This deal won’t last! On launch day the price goes back up! 

business management, Digital Marketing, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Being a Virtual Assistant May Change Your Life!

Let’s set the scene, you wake up on a Wednesday at 8 am. Feeling sleepier than usual? No meetings till noon? You decide to sleep in and have your morning coffee at 11 am. You’ve had time to sleep in, relax, and catch up on your work on your own time. This can only be the fabulous lifestyle of a virtual assistant. A virtual assistant is a self-employed worker who specializes in offering administrative services to clients from a remote location, usually a home office, working their own scheduled hours. This is just part of the many perks of being a virtual assistant. 

Not only do you get to work from the comfort of your own home, but you are able to have so much more flexibility as a virtual assistant. According to studies, 29% of remote employees said they struggle with work-life balance, and 31% said they have needed to take a day off for their mental health. As a virtual assistant, you have the ability to work whenever and from wherever you want. When you need to stop and take a break to take a mental check, you can do so at any time of the day. Thanks to the developments in technology, working from home has never been easier. 

Another reason why working as a virtual assistant is great is because you only provide the services you choose to provide. If graphic design and website management aren’t your favorites, you don’t have to do it. As a virtual assistant, you decide what your specialties are, what services you provide, and what you will charge for those skills and services. Additionally, there is a wide variety of services to choose from. Virtual assistant services range anywhere from general administrative tasks to social media management. It’s your business, so you design it your way. 

A study by Stanford of 16,000 workers over 9 months found that working from home increases productivity by 13%. It’s interesting that once you change a work environment to something calmer and more comfortable, how productive people can actually be. Working from home removes the pressure you receive from employers and other coworkers. When you work for yourself, you make the rules and you control all aspects of your job. While hard work comes with any business and job, there is nothing more rewarding than being able to work on your own terms. 

Have we hooked you yet? What could be more perfect than being your own boss? Well, as we said, running your own small business comes with hard work. Becoming a virtual assistant can yield great success. 

Virtual Assistants can even make up to 6 figures working right from their home. Wondering how to run a successful virtual assistant business? Don’t know where to start? Is your virtual assistant business growing at a stagnant pace? 

I started out working as a VA in 2010 as a side gig to my regular job. I would continue to work as a VA for a few years on and off for a few different companies. Now, this was still a side hustle and continued as a side hustle alongside my job. Just taking a client here and there as a part-time virtual assistant. It never became more than that. Until it did. 

Before I knew it, I realized the potential in my VA business and eventually expanded into a full VA Team in just a few short months. I’ve got a few tricks up my sleeve and I’m excited to share that with other existing or aspiring virtual assistants. I’m proof that you can run a successful business right from the comfort of your own home or Hawaii, or anywhere there’s an internet connection really.

That’s why I’ve created “The 6 Figure VA Course” in order to help other virtual assistants reach their full potential. Find out more info at www.geneanroberts.com

Finding Clients in Your Niche
process management, small business, social media management, virtual assistant, virtual assistant services

Finding Clients in Your Niche

Finding and marketing towards your niche audience can set you up for success in your business. Niching down may worry some small business owners due to fear of limiting services and exposure. However, as a small business, you cannot provide every solution to every problem, as larger corporations might be able to. By niching down, you can limit competition, become an industry leader, target your consumers better, and build a strong and loyal customer base. Once you become confident in your expertise, this will shine through in your product or service, which will attract new clients within your niche. The first step is analyzing your business as a whole and what you can offer to your customers. 

To find your niche, analyze your interests and passions. What kind of problems are you able to solve in your business? Once you’ve established what your niche is and what you specialize in, how can you find more clients within your niche? 

  1. Identify Your Target Audience: In order to find new clients within your niche, it is important to consider your current customer base. What does this customer base consist of primarily? 
  2. Problem-Solution: What unmet need are you able to provide a solution to given this customer base specifically? Find gaps within the marketplace. The more you can hit on the pain points of your niche market, the more success you will have. 
  3. Research: As you narrow down your target audience, the process of understanding their needs and wants becomes much easier. As your niche may be narrowed down to a specific age group or category, you can conduct research in order to find out their needs, goals, motivations, frustrations and expectations. Evaluate the data on the demographics of your niche market and work towards solving the issues that these specific groups face and how you can be the solution to these problems. 
  4. Market: Once you’ve identified, researched, and created a plan for targeting your niche market, you can begin to market your business specifically to match the needs of these customers. Targeted ads, blog posts, social media branding and podcasts are great tools to use to find new clients within your niche. 

Whatever it is that you do, perfect it. If you can do it better than others, market to those who value your product or service because it provides a solution to a given problem. With your confidence in your expertise, you will attract customers within the same niche. Finding your ideal client begins with you. Do you have a business plan? Do you know who you’re marketing to? What do they need that they cannot find in your competitors? Once you have answered these questions, you will be able to properly market your niche audience. 

Content Marketing Agency
business management, Mindset, small business

Why It’s Important to Take Good Care of Your Employees

Having a great team for your business is essential for thriving as a business. As a business owner, you are not only in an authoritative position but also a leadership position. It is important to provide your employees with the essential tools needed in order to properly perform well. Without a solid foundation for procedures, you will be left with an unorganized and ill-equipped team. As a result, you will often receive low-quality work, confused employees, and risk of error. How can you show your employees you care? The easy answer, have some written procedures in place for your business!

In order for work to get done, you should be working towards maximizing accountability for results and creating a comfortable work environment for employees to thrive in. In order to do so, you need to set clear expectations. With clear expectations, there is less room for confusion and you become more transparent with your employees. Once you have set these expectations, you will quickly be able to track progress from your team. 

By setting expectations, you are setting your team up for success. Your employee should be treated with care and respect as they are people and not just a number. Place focus on the importance of caring for your team by ensuring they have the tools that set them up for success. 

Simply setting expectations, however, can be counter-productive if you don’t have a set of procedures in place for employees to refer to when working on tasks. What are the benefits of having these procedures?

  1. Clear instructions

Different tasks require different steps. In order to properly train new employees and keep the whole team on track, everyone should be given the same set of guidelines to ensure everything is done correctly the first time. 

  1. Quick problem solving

By readily having procedures at their disposal, employees will be able to utilize these tools to quickly resolve any uncertainty that may arise from completing a specific task, which in turn, reducing downtime and getting tasks finished more quickly

  1. Improve and collaborate

Procedures allow us to evaluate how well a task is being done. When tasks are shared and completed by a team, the team can then offer suggestions for better methods of completing the task. This allows you to make adjustments in your procedures in order to work efficiently. 

Caring for your employees and making sure they have all the necessary tools in order to do well will be reflected in the output of the work they do.  Making sure your new and existing employees know what is expected of them will help eliminate errors and increase productivity. In order for these procedures to run smoothly, it is also important to take into account the importance of trial and error. Listen to your employees and take into consideration their feedback and make note of what works well and what does not. If you have not yet created a set of procedures for your business, we highly recommend getting started. Feel free to reach out and ask about our new SOP services. 

Best Digital Marketing Company
small business, sop creation, Standardized Process, virtual assistant services

Best Customer Service Practices for Your Business

If you’re looking to provide value, retain customers, present business value, or reduce employee turnover, you must provide exceptional customer service to your customers. It is not only the business owner’s responsibility to focus on customer service, but the responsibility of the entire team. Customer service is especially important for small businesses as you are working hard to gain new customers and keep them coming back. Have you ever walked into a retail store or a restaurant and the staff seems to be miserable and is not at all eager to cater to your needs? How likely is it that you will return to this establishment or leave them a good review? Not very likely. As business professionals, we need to ensure that all our customers receive the utmost respect and care, as they are the reason we are still in business and we would like them to continue doing business with us. Surveys actually show that customers claim that they are willing to spend more with businesses that provide a positive service interaction. We’ve gathered some tips that will help you consistently provide excellent customer service and will allow you to exceed your customers’ expectations.

Know your product/service:

In order to sell your product or service, you need to be familiar with and have an expansive knowledge of it. If a customer comes to you with a concern or doubt, you must be able to discuss features and give valid insight into the product or service. It’s your job to upsell and provide value to your customer. As a business owner, it is important to keep in mind that you have the ability to offer a solution to a given problem. Make it your goal to know the ins and outs of your product or service so that your customer chooses your business instead of your competitors. However, avoid making any false promises or guarantees. We want to make sure we are always being genuine and truthful with our customers. 

Be Present and Attentive:

This is arguably the most essential part of customer service. In this day and age, we live in a very fast-paced environment. That being said, when a customer is left waiting for a response or doesn’t receive attention in a timely manner, it is unlikely that you will be their preferred choice in business. Whether it is in person or online, you must remain attentive to your customers at all times. Taking hours to respond via phone, email or social media might lead to the customer looking for other options. We want our customers to know that we value their time and preference. That being said, place focus not only on responding quickly but also on resolving any issues they may have in a timely manner. 

Keep a Positive Attitude:

The golden rule applies to customer service. Treat your customers the way you would like to be treated, with respect. Your attitude is everything and we never want to come across as rude or dismissive to our customers. It is inevitable that we will come across difficult or sassy customers. However, we cannot allow this to affect how we treat our customers. When a customer is perceiving our attitude in person, it is important that we keep a positive tone of voice, proper body language, and an inviting facial expression. This is much more difficult to present when communicating online with a customer. Consequently, we must go the extra mile when handling customers online. Always use positive language and focus on what you CAN do for the customer as opposed to what we CANNOT do for them. Make sure to always thank your customer for doing business with you. 

It is no secret that customer service should be a top priority for you and your team. Consider monitoring the communication styles of your employees to make sure all your customers are being treated equally and fairly. Listen to the feedback you receive from customers and adjust your customer service communication styles accordingly. Direct communication with customers can sometimes be difficult if the customer isn’t cooperative or understanding. Remain patient and trust in your ability to be the solution to their problems.

Small Business Marketing Agency
Implementation, SOP, Standardized Process

Why Companies Need an SOP Process

Picture this: You’ve opened up the business of your dreams. Everything seems to be running smoothly, but as you progress and grow, you will slowly be changing the procedures and guidelines in your workplace. New employees will flow in and out. Through this process, it is important to maintain a formalized process in order to improve efficiency and productivity for your business.

While you may have confidence in your team, it is essential to keep everyone on the same page when taking on daily tasks. So, how can you keep your business running like a well oiled machine? If you don’t already have Standard Operating Procedures (SOPs), you may want to consider implementing them. 

What are SOP’s?

They are documented processes that a business puts into place to ensure tasks and daily activities are executed properly and efficiently by all team members. SOPs can be in the form of written out steps that highlight, in depth, the procedures and expectations that are to be delivered consistently. SOPs for all businesses will vary in regulations and operations, but ultimately, the goal is to keep your growing company running smoothly as is undergoes industry changes and development.

So why do you need SOPs and how can you get started? We’ve gathered a few reasons why your company can benefit from Standard Operating Procedures and our favorite app for adapting this business tool. 

Produce Results

To have a successful business it is important to remain consistent. In order to do so, SOPs can help your team members follow standardized procedures that will yield better results and lower risk of error. Considering every person works and learns differently, having the same guidelines and regulations set in place for everyone to learn will increase the chances of tasks being performed correctly. 

Better Employee Training 

When new employees have a detailed guide for success, this will make the training process and management of new hires much smoother. While learning through experience is beneficial, having the knowledge of how to properly deliver results can heighten confidence and improve ability to accomplish tasks with little error. 

Find Flaws 

When testing your procedures through SOPs, you open the door for improvement. As you are always working hard to improve your business, by laying out your procedures for others to follow, you can pin point what adjustments you need to make in order to keep your business running productively. 

Trainual

An amazing tool that can get you and your team started with Standardized Operating Procedures is Trainual. Trainual is an amazing tool for gathering all your SOPs and having them be easily accessible to your team. With a variety of templates and widgets, simplifying your standardized procedures is quick and easy. Here at Life By Design, our team members are skilled in designing SOPs for all business types.

Don’t know where to start or what SOPs you may need? Let us help you get started. Contact us HERE.

Top Digital Marketing Agency
Digital Marketing, Goal Setting, time management

Time Management Skills To Grow Your Business as a Fitness Instructor

Time management, for all business owners, is about being productive while simultaneously being proactive. Doing more does not necessarily mean you’re being more productive with your time. Fitness instructors have a lot on their hands. You must be active and efficient with your time on a day-to-day basis. Considering how active you are, you may start to feel burned out from being so busy. Interacting with your community can take up a lot of your time. Whether that time is taken up answering emails, phone calls, or setting up personal sessions, you may want to get some of that time back. We have some great tips for how you can properly manage your time as a fitness instructor. 

As a fitness instructor, you like to live a healthy and balanced lifestyle, but this also includes taking care of yourself and having daily, weekly, and monthly goals set for yourself and what you would like to achieve. So one of the most important things you can do to manage your time wisely is by establishing those goals for yourself.

Make a list of all the tasks you have to do and schedule them out evenly on a calendar throughout the week or month. This will help you visualize all the things you want to achieve without overwhelming yourself each day. 

Next, to get into your new routine, you must stay strict with your time and yourself. It can be easy for us to fall into habits of procrastination. But stay disciplined and focus on using your time wisely and efficiently during the times you have planned for your business. By knowing and planning what you have to do during each time window during your day will help you avoid procrastination. There are also a variety of health and self-awareness apps that can aid you in curbing your procrastination periods. Some of our favorites include Focus@Will, Focus To Do, and Rescue Time. 

Limit technology. Unfortunately, it can oftentimes be very difficult to release ourselves completely from technology. Especially in a business, technology is how we connect with our communities, customers, and potential clients. However, making an active effort to avoid social media, emails, and texts when you are trying to stay focused can be very useful when managing your time. When working on high-priority tasks, you want to avoid all distractions. So switch off those phones and TVs to get things done quickly, so you can get back to doing what you love. 

Prioritize your time. If you’re a fitness instructor, you are constantly active and on the move. At times, this can become very overwhelming. Taking care of yourself, others and your business can be a heavy workload. It is important to prioritize balancing your time throughout the week. Always remember to focus on what works best for you, your work schedule and personal schedule.

Marketing Firms Near Me
Attraction Marketing, Digital Marketing, Marketing

Stand Out From the Crowd in Your Business

As business owners and leaders, it is important that we build trusting and strong relationships with our existing customers and new customers. We want loyal customers to keep coming back and interested customers to consider us. Relationship marketing is a subset of customer relationship management or CRM. Relationship marketing focuses on long-term customer engagement that can eventually lead to customer acquisition and sales increase The goal of relationship marketing is to build strong relationships that go beyond a single transaction with our company. A customer may be interested in your product or service at the time of purchase, but how can you build a connection that will keep them coming back and staying loyal to your company? We’ve gathered a few tips and tricks you can follow to build a strong relationship marketing strategy.

  1. E-Commerce 

Having a webpage where customers can go to learn more information and feel part of your organization is a great way to build a relationship with them. For example, if fitting, your website could include a section where customers can create a user profile that saves their information for the next time they visit your site. This will allow you to tailor the information on the platform to their needs and also track customer activity. 

  1. Customer Service

It is no secret that as consumers we always want to receive high-quality customer service. When you are on the phone with a company from which you are in need of service for a problem, you want to be understood. Customers appreciate when employees are kind, enthusiastic, and empathetic to their needs. A customer who is consistently impressed by your customer service will more than likely be more loyal to you.

  1. That Extra Touch

A major part of relationship marketing is going beyond your customer’s expectations. Let’s say you are the owner of a small retail store. What’s expected of your business is good customer service, an online platform, and the newest trends. However, there are some extra touches you can add to keep customers interested and loyal. Consider starting a rewards program or an email list for loyal customers to receive special deals or free gifts on their birthday. Showing your appreciation for customer loyalty will help you gain new customers and keep loyal customers happy. Even sending birthday wishes through email or thank you cards can be a small detail the customer will truly appreciate. 

  1. Hold customer events 

A great way to build brand awareness and find or retain customers is by hosting events where you can connect and build a community for your customers. For example, the popular athleisure brand “Lululemon” holds sponsored events where their customers can enjoy workout sessions while connecting with other people in the community. This strategy is perfect for interacting one-on-one with your consumer base. It is important that your consumers see you and get to know the face behind the brand. 

Running a business is not simply about transactional marketing where you only focus on increasing the number of sales. To build a lasting customer base, you must think about long-term strategies such as relationship marketing. If you’re unsure about where to start, consider reaching out to a Virtual Assistant to help you kickstart the process. 

Best Marketing Agencies
Digital Marketing, Goal Setting, Marketing, Social Media Marketing

How Coaches Can Sell More Courses

Whether you are a business leadership coach, a motivational coach, life coach, fitness coach, or one of the many other types of coaches out there, there are people who want your expertise and skills. Take advantage of online courses as a form of selling your knowledge. As an entrepreneur, you want to share your success with others so that they can learn and succeed as well. However, you may run into dry spells where you find it difficult to continuously sell your courses. As a coach, your goal should be to consistently find new clients to share your intellect with. We have some tips for coaches on how to sell more courses. 

Podcasting:

A current and popular trend right now is podcasting. Podcasts are great for driving authority in your specific niche. Whether you lead your own podcast or join an existing podcast as a guest, participating in podcasts expands your reach in clients as you are able to reach people within your niche. It may be to your benefit to reach out to podcasters in your niche and ask about being a guest. 

Social Media:

There is no question that social media marketing is one of the best methods to get the word out about your coaching courses. With over 3.96 billion people actively using social media, advertising your courses through platforms such as Linked In, Facebook, Instagram, and Tik Tok is an effective way to gain attention and customers. Identify where your target audience is most engaged and link relevant content and promote your courses on these platforms. 

Online Communities:

Another great method for raising awareness and selling your courses is through online groups, more specifically, Facebook groups. Facebook is a great platform for finding communities within your niche. You can begin by starting your own Facebook group related to your courses where you provide snippets and incite on your expertise. Here, you can engage and communicate with clients directly and share updates. An important part of these groups, however, is consistency. Make a point to be active in the group by posting a few times a day. This will make your group stand out amongst others. As you begin to build a community, make sure to take advantage of the platform to sell your courses and provide value. 

Choose the proper platform for your course:

Now that you have integrated yourself into the online community of your niche, you need to focus on the course itself. Make sure to always provide high-quality videos with high-quality editing. Next, your course needs to be easily accessible to your customers. You can host your course on your own website or you can consider third-party platforms. A marketplace platform can host your courses for a fee and allow you to customize your branding. Some examples of a marketplace platform you might want to consider utilizing are Masterclass and Udemy. 

The selling of your course can be time consuming. Don’t get overwhelmed. This is the perfect opportunity to allow a virtual assistant to take care of these back end tasks that will help grow your business. Delegate and hire a VA to handle your social media, schedule podcast interviews, and upload your courses to your marketing platform. 

Best Digital Marketing Services
Digital Marketing, Marketing, small business, virtual assistant services

Using Business Psychology as a Marketing Strategy

As a business owner or business professional, an important question to ask yourself is why certain professionals and businesses are more controlled, productive, enthusiastic and successful than others? The answer is simple, basic business psychology and organizational behavior. Business psychology (also referred to as organizational psychology) is an applied science that uses a focus on human behavior to evaluate how an organization and its employees can implement strategies to increase engagement and drive profits. As business professionals, it is valuable to utilize valuable  team building, leadership, efficiency, innovation, and positive thinking techniques in order to establish a successful business. How can we do this? Here are three useful techniques to improve workplace wellbeing. 

  1. Team building

Collaborating and working together as a team can be the key to fortifying your organization. After all, a business is not a one man job. Encouraging cooperation and group effort will create value in the workplace. Consider implementing monthly group meetings where all team members participate in team building exercises. As team members build stronger relationships, they are able to work more effectively as a team. Additionally, encourage communication amongst your team members. As a leader in an organization, it is important to provide a safe space for team members to be able to communicate any conflict or issues within the organization.  It is useful to embrace an open-door policies to encourage communication and trust

  1. Develop and Implement Workplace Strategies

Once any conflict or issues have been addressed, the next step is to improve engagement, increase teamwork, enhance communication and create a more productive and successful workforce. It is beneficial to implement training programs, HR policies, employee and manager coaching, and performance evaluation. Once implementing new policies and programs, evaluate its effectiveness and continue to monitor how employees respond.

  1. Emotion over Intellect

A valuable tool to utilize in marketing your business is valuing emotional appeals over intellectual ones. By marketing how your product or service can benefit the consumer’s life in a worthwhile way, you will yield more significant results. How the consumer feels about your product or service directly impacts sales and profitability. Linking your service or product with positive feelings will improve brand identity and increase brand loyalty. Most importantly, make sure you are doing extensive research on what associations will generate positive responses from your consumer base and demographic. What positive aspect and reward can your customer receive by investing in your product or service?

Remember, a business is not simply about logistics. “To win in the marketplace you must first win in the workplace,” according to Doug Conant, former Campbell Soup Company CEO. Be mindful of the workplace environment you create. Your team is your best asset, so ensure they are working well together in order to increase efficiency. Implement workplace strategies that improve organizational behavior. Finally, don’t forget about the customer, analyze what they are looking for from you and execute marketing techniques that speak to their emotions.