business management, businessbuildingstrategies, Digital Marketing, executive assistant, personal assistant, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Launch Your Business With the 6 Figure Virtual Assistant Course

Setting up a business can be scary, but it doesn’t have to be. In any career, when you utilize the tools and information available to you, you can learn as you go and still achieve great success as a business owner. That is what being a Virtual Assistant is all about. That’s why we have created a course for any existing or new Virtual Assistants who are looking to increase their earnings and achieve success in their business. We have gathered our tips and tricks to becoming a 6 Figure VA to help you boost or kickstart your Virtual Assistant business. Are you ready to work on your own terms and by your own design? Then this course is exactly what you’re looking for. 

VAs who know their stuff get paid better. It’s true. The more skilled you are, the more you can charge! This course will show you step by step how I grew my business from nothing to 6 figures in only 10 months and now have a team of 7 helping over 20 clients every month! I won’t teach you anything that I myself haven’t done. And I will give you all my secrets! Here’s what you can expect from this course:

  1. Full Access to the 10 Module Course
  2. Bonus 11th Module!
  3. Tons of Free Downloads
  4. Access to a Members Only FB group
  5. Live weekly training in FB group 

In this course, you’ll learn about the different types of VAs, what you need to set up your office, how to find the perfect niche for you, where to find clients, how to get the clients to say yes to you, contracts, and paperwork, payments and much more! So what are you waiting for? You’ve got everything it takes to become a 6 Figure VA and I’m excited to be your helping hand on this journey. Our course is now available for preorder. Don’t miss out on this amazing deal. 

PRE-LAUNCH PRICE ONLY $247! 

This deal won’t last! On launch day the price goes back up! 

business management, Digital Marketing, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Being a Virtual Assistant May Change Your Life!

Let’s set the scene, you wake up on a Wednesday at 8 am. Feeling sleepier than usual? No meetings till noon? You decide to sleep in and have your morning coffee at 11 am. You’ve had time to sleep in, relax, and catch up on your work on your own time. This can only be the fabulous lifestyle of a virtual assistant. A virtual assistant is a self-employed worker who specializes in offering administrative services to clients from a remote location, usually a home office, working their own scheduled hours. This is just part of the many perks of being a virtual assistant. 

Not only do you get to work from the comfort of your own home, but you are able to have so much more flexibility as a virtual assistant. According to studies, 29% of remote employees said they struggle with work-life balance, and 31% said they have needed to take a day off for their mental health. As a virtual assistant, you have the ability to work whenever and from wherever you want. When you need to stop and take a break to take a mental check, you can do so at any time of the day. Thanks to the developments in technology, working from home has never been easier. 

Another reason why working as a virtual assistant is great is because you only provide the services you choose to provide. If graphic design and website management aren’t your favorites, you don’t have to do it. As a virtual assistant, you decide what your specialties are, what services you provide, and what you will charge for those skills and services. Additionally, there is a wide variety of services to choose from. Virtual assistant services range anywhere from general administrative tasks to social media management. It’s your business, so you design it your way. 

A study by Stanford of 16,000 workers over 9 months found that working from home increases productivity by 13%. It’s interesting that once you change a work environment to something calmer and more comfortable, how productive people can actually be. Working from home removes the pressure you receive from employers and other coworkers. When you work for yourself, you make the rules and you control all aspects of your job. While hard work comes with any business and job, there is nothing more rewarding than being able to work on your own terms. 

Have we hooked you yet? What could be more perfect than being your own boss? Well, as we said, running your own small business comes with hard work. Becoming a virtual assistant can yield great success. 

Virtual Assistants can even make up to 6 figures working right from their home. Wondering how to run a successful virtual assistant business? Don’t know where to start? Is your virtual assistant business growing at a stagnant pace? 

I started out working as a VA in 2010 as a side gig to my regular job. I would continue to work as a VA for a few years on and off for a few different companies. Now, this was still a side hustle and continued as a side hustle alongside my job. Just taking a client here and there as a part-time virtual assistant. It never became more than that. Until it did. 

Before I knew it, I realized the potential in my VA business and eventually expanded into a full VA Team in just a few short months. I’ve got a few tricks up my sleeve and I’m excited to share that with other existing or aspiring virtual assistants. I’m proof that you can run a successful business right from the comfort of your own home or Hawaii, or anywhere there’s an internet connection really.

That’s why I’ve created “The 6 Figure VA Course” in order to help other virtual assistants reach their full potential. Find out more info at www.geneanroberts.com

Finding Clients in Your Niche
process management, small business, social media management, virtual assistant, virtual assistant services

Finding Clients in Your Niche

Finding and marketing towards your niche audience can set you up for success in your business. Niching down may worry some small business owners due to fear of limiting services and exposure. However, as a small business, you cannot provide every solution to every problem, as larger corporations might be able to. By niching down, you can limit competition, become an industry leader, target your consumers better, and build a strong and loyal customer base. Once you become confident in your expertise, this will shine through in your product or service, which will attract new clients within your niche. The first step is analyzing your business as a whole and what you can offer to your customers. 

To find your niche, analyze your interests and passions. What kind of problems are you able to solve in your business? Once you’ve established what your niche is and what you specialize in, how can you find more clients within your niche? 

  1. Identify Your Target Audience: In order to find new clients within your niche, it is important to consider your current customer base. What does this customer base consist of primarily? 
  2. Problem-Solution: What unmet need are you able to provide a solution to given this customer base specifically? Find gaps within the marketplace. The more you can hit on the pain points of your niche market, the more success you will have. 
  3. Research: As you narrow down your target audience, the process of understanding their needs and wants becomes much easier. As your niche may be narrowed down to a specific age group or category, you can conduct research in order to find out their needs, goals, motivations, frustrations and expectations. Evaluate the data on the demographics of your niche market and work towards solving the issues that these specific groups face and how you can be the solution to these problems. 
  4. Market: Once you’ve identified, researched, and created a plan for targeting your niche market, you can begin to market your business specifically to match the needs of these customers. Targeted ads, blog posts, social media branding and podcasts are great tools to use to find new clients within your niche. 

Whatever it is that you do, perfect it. If you can do it better than others, market to those who value your product or service because it provides a solution to a given problem. With your confidence in your expertise, you will attract customers within the same niche. Finding your ideal client begins with you. Do you have a business plan? Do you know who you’re marketing to? What do they need that they cannot find in your competitors? Once you have answered these questions, you will be able to properly market your niche audience. 

Content Marketing Agency
business management, Mindset, small business

Why It’s Important to Take Good Care of Your Employees

Having a great team for your business is essential for thriving as a business. As a business owner, you are not only in an authoritative position but also a leadership position. It is important to provide your employees with the essential tools needed in order to properly perform well. Without a solid foundation for procedures, you will be left with an unorganized and ill-equipped team. As a result, you will often receive low-quality work, confused employees, and risk of error. How can you show your employees you care? The easy answer, have some written procedures in place for your business!

In order for work to get done, you should be working towards maximizing accountability for results and creating a comfortable work environment for employees to thrive in. In order to do so, you need to set clear expectations. With clear expectations, there is less room for confusion and you become more transparent with your employees. Once you have set these expectations, you will quickly be able to track progress from your team. 

By setting expectations, you are setting your team up for success. Your employee should be treated with care and respect as they are people and not just a number. Place focus on the importance of caring for your team by ensuring they have the tools that set them up for success. 

Simply setting expectations, however, can be counter-productive if you don’t have a set of procedures in place for employees to refer to when working on tasks. What are the benefits of having these procedures?

  1. Clear instructions

Different tasks require different steps. In order to properly train new employees and keep the whole team on track, everyone should be given the same set of guidelines to ensure everything is done correctly the first time. 

  1. Quick problem solving

By readily having procedures at their disposal, employees will be able to utilize these tools to quickly resolve any uncertainty that may arise from completing a specific task, which in turn, reducing downtime and getting tasks finished more quickly

  1. Improve and collaborate

Procedures allow us to evaluate how well a task is being done. When tasks are shared and completed by a team, the team can then offer suggestions for better methods of completing the task. This allows you to make adjustments in your procedures in order to work efficiently. 

Caring for your employees and making sure they have all the necessary tools in order to do well will be reflected in the output of the work they do.  Making sure your new and existing employees know what is expected of them will help eliminate errors and increase productivity. In order for these procedures to run smoothly, it is also important to take into account the importance of trial and error. Listen to your employees and take into consideration their feedback and make note of what works well and what does not. If you have not yet created a set of procedures for your business, we highly recommend getting started. Feel free to reach out and ask about our new SOP services. 

Best Digital Marketing Company
small business, sop creation, Standardized Process, virtual assistant services

Best Customer Service Practices for Your Business

If you’re looking to provide value, retain customers, present business value, or reduce employee turnover, you must provide exceptional customer service to your customers. It is not only the business owner’s responsibility to focus on customer service, but the responsibility of the entire team. Customer service is especially important for small businesses as you are working hard to gain new customers and keep them coming back. Have you ever walked into a retail store or a restaurant and the staff seems to be miserable and is not at all eager to cater to your needs? How likely is it that you will return to this establishment or leave them a good review? Not very likely. As business professionals, we need to ensure that all our customers receive the utmost respect and care, as they are the reason we are still in business and we would like them to continue doing business with us. Surveys actually show that customers claim that they are willing to spend more with businesses that provide a positive service interaction. We’ve gathered some tips that will help you consistently provide excellent customer service and will allow you to exceed your customers’ expectations.

Know your product/service:

In order to sell your product or service, you need to be familiar with and have an expansive knowledge of it. If a customer comes to you with a concern or doubt, you must be able to discuss features and give valid insight into the product or service. It’s your job to upsell and provide value to your customer. As a business owner, it is important to keep in mind that you have the ability to offer a solution to a given problem. Make it your goal to know the ins and outs of your product or service so that your customer chooses your business instead of your competitors. However, avoid making any false promises or guarantees. We want to make sure we are always being genuine and truthful with our customers. 

Be Present and Attentive:

This is arguably the most essential part of customer service. In this day and age, we live in a very fast-paced environment. That being said, when a customer is left waiting for a response or doesn’t receive attention in a timely manner, it is unlikely that you will be their preferred choice in business. Whether it is in person or online, you must remain attentive to your customers at all times. Taking hours to respond via phone, email or social media might lead to the customer looking for other options. We want our customers to know that we value their time and preference. That being said, place focus not only on responding quickly but also on resolving any issues they may have in a timely manner. 

Keep a Positive Attitude:

The golden rule applies to customer service. Treat your customers the way you would like to be treated, with respect. Your attitude is everything and we never want to come across as rude or dismissive to our customers. It is inevitable that we will come across difficult or sassy customers. However, we cannot allow this to affect how we treat our customers. When a customer is perceiving our attitude in person, it is important that we keep a positive tone of voice, proper body language, and an inviting facial expression. This is much more difficult to present when communicating online with a customer. Consequently, we must go the extra mile when handling customers online. Always use positive language and focus on what you CAN do for the customer as opposed to what we CANNOT do for them. Make sure to always thank your customer for doing business with you. 

It is no secret that customer service should be a top priority for you and your team. Consider monitoring the communication styles of your employees to make sure all your customers are being treated equally and fairly. Listen to the feedback you receive from customers and adjust your customer service communication styles accordingly. Direct communication with customers can sometimes be difficult if the customer isn’t cooperative or understanding. Remain patient and trust in your ability to be the solution to their problems.

Digital Marketing, executive assistant, Goal Setting, virtual assistant

Virtual Assistant Must-Haves for Saving Time and Money

When you first decide to start your Virtual Assistant business there are so many questions to ask yourself, one of the biggest being “What applications can I use to maximize my functionality as well as keep things cost effective?” As you’ve probably figured out by now, there are a ton of options out there for everything from time tracking to project management and everything in between. It can seem like a daunting task to learn them all and find out which work best for your business. Luckily for you, we have narrowed down the top applications for 2021.

Top Project Management App:

  • Infinity.  Infinity is a task tracking application with a multitude of uses. As one of the more cost effective project management programs, it allows you all the functionality of the top names for a better price tag. With packages including anywhere from 1 to 30 workspaces, and anywhere from 50GB to 5000GB of storage, it is sure to fit any VA’s needs. Not only is it practical for your wallet, Infinity easily integrates with other top platforms such as Clockify and Trello. The best part about Infinity is you pay once and have access forever, no monthly or annual payments. You can check it out here. https://startinfinity.com/pricing 

Top Time Tracking App:

  • Toggl. Toggl brings time tracking to a whole new level. It is perfect for those just starting out as freelancers as well as companies with large teams. The time tracker itself is completely free to use, allows for multiple projects to be tracked simultaneously, and is very very user friendly.  The time tracker as well as report generation can be easily accessed via web browser or mobile app, and reports can be generated as a pdf or csv file based on any time period, project or client making it easy to share with your clientele. 

Top Messaging App:

  • Flock. Flock is our pick for the top messaging application for any small business. While it has a very similar structure and functionality to other messaging platforms, it is free to use for 1-20 members, making it ideal for those first starting out. This version also includes 1:1 video calling, searchable messages, 5GB of storage, and unlimited 1:1 and group messages per team. 

Top Scheduling App:

  • Acuity Scheduling. Acuity stands alone as my favorite scheduling application for every business both large and small. Starting at a very practical price for one location (and up to 36 for its top package), it works seamlessly with a multitude of other programs such as Zoom, Wix, Mailchimp, Quickbooks, etc. The only caveat is that it can take some time to learn all of the functions available to you. 

Top Video Conferencing App:

  • Zoom. I think, by now, we have all heard of and used Zoom in some fashion as it has become the premiere video conferencing app for both business and personal use. As with the other applications mentioned, it was chosen based on its functionality for both large and small businesses making it perfect for freelancers. 

Top Video Recording App:

  • Loom. As with Zoom, Loom is a video chat app. However, we love it in particular for its function as a recording app making it easy to create training videos and communicate with clients on your own time. A top criteria for this list was cost effectiveness and Loom doesn’t disappoint with its free version

As a new Virtual Assistant, we suggest sticking to necessary applications that will be utilized for your current clients along with a time tracking application such as Toggl. As you continue to learn and expand your business, you can take advantage of free trials to learn more about them and hone your skill set to maximize your potential!

blogging, businessbuildingstrategies, Digital Marketing, Marketing, small business, virtual assistant, virtual assistant services

Why You Need A Blog For Your Business

With the ever-changing styles of marketing methods, it is hard to keep up with what the best techniques are for growing your business.  Blogging can be one of the most effective ways to increase brand awareness while simultaneously providing useful information to your target audience.

Now more than ever it is important for small businesses to have an online presence. Being a consistent blogger can take your business further than you thought possible. Content is still king when it comes to online business building. Consistent content on your social media channels, through email marketing, and through blogging can greatly increase your visibility online. Here are a few reasons why you may want to consider adding a blog to your business’ website.

1. It helps your audience know what is going on in your business: If you want to build customer loyalty and keep happy customers coming back, you’re going to need to keep them updated. Having a blog can work as a great tool to keep your customers in the loop. A blog will help also your customers relate to you on a more personal level, as they are able to give you feedback and have direct communication with you. You’ll keep the old customers coming back and new customers eager to learn more.

2. SEO boost: A great boost to SEO is increasing the outflow of fresh content, relevant topics and engagement. When you write blog posts consistently, this will generate traffic to your business. By utilizing relevant key words and creating new content, you are heightening your chances of appearing more frequently in search engines. Blogging is one of the most inexpensive ways you can increase SEO.

3. Build an email database: Email marketing is still a very important tool you can utilize to keep new and old customers updated. However, many customers are reluctant to sign up because they don’t enjoy spam mail. A blog, however, can build credibility and likability for your brand. If people enjoy your content, they are more likely to sign up for your newsletters. The main goal is to build trust between you and your consumers.

4. Pass Along Effect: If you are releasing valuable information that people enjoy reading, odds are they will want to share this information with others. A blog can highlight valuable information that relates to your niche. Once one person enjoys it, they are more likely to pass it on to others who share the same interests, therefore bringing attention to your business.  

If you haven’t yet, I encourage you to add a blog to your website today and start posting. If you don’t have the time, or the desire to, we can help! That’s one of the services Life By Design Virtual Services offers to business owners. We can write and schedule content as often as you’d like. Reach out and schedule your free consultation today to see if we are a good fit!

Attraction Marketing, blogging, businessbuildingstrategies, executive assistant, Goal Setting, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

The Importance of Branding Yourself

Whether you are an entrepreneur, or someone looking to get employed by others, branding yourself is one item in your personal portfolio that can make or break you.

Why Is It Important?
Over 70% of employers say they check social media accounts to see who “you really are”. They want to see if how you present yourself online aligns with the company’s beliefs. If you’re an entrepreneur/ small business owner, many people will probably Google your name and see what populates. We’ve all “googled” someone at some point. You want people to see positive things but also relate to you as a human being.

Where Do You Start?
Branding yourself normally starts with social media. As I’ve said before, you will probably be searched at some point and the first thing that will pop up is ALL of the social media accounts with your name attached to them. Make sure you’re posting appropriate content that speaks to who you are as a person. Social media is like a peek into what you do in your free time and/or your personal accomplishments. People want to know how you are spending your time and what you have to say about it.

Oprah Winfrey
Oprah has proven to be one of the best at personal branding, almost anyone in the world knows her name. With an estimated net worth over $2 billion, she (I am sure she has a social media manager) always is posting content that revolves around staying true to yourself and your passions. This kind of content brings people in and also empowers them- while benefiting her personal image and growing her following.

Outcomes of Personal Branding
Not only will you have a solid foundation of who you are as a person and your values on display for people to connect to, but also your brand will be able to evolve/adapt to the changing world. You may start a small business and the product is slowly going out of style- if you are attaching your name to that business and bringing your customers to your own personal image then they will be attached to not your business, but you. They have the potential to follow you around on your next business endeavor because people like to support like minded or positive people.


Personal branding is growing in importance now thanks to social media, and your entire life story can be just a click away. Most importantly, make sure you are portraying yourself in a connecting, encouraging, and honest way.

blogging, businessbuildingstrategies, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Small Business Start-Up Tips

So, you’re wanting to start a small business? Here are a few tips when it comes to figuring out the type of company you want to start and other important details. 

Figure Out What Interests You 

Identify how you’re spending your free time and what gets you excited to learn more. Maybe it’s a hobby you spend a lot of time doing, books you read, magazines you subscribe to, clubs/groups you’re a part of, or places you travel to. 

Identity a Problem 

Some of the most successful businesses are the result of finding the solution to a problem many people are facing in everyday life. These can make the best kind of products and/or services because everyone loves a solution that makes their quality of life better. 

Research Your Market

A lot of markets are becoming oversaturated as time goes on and people make knock offs/ the same product with another brand name. Doing research in your selected target market is a huge factor in determining your possible success. 

Build A Team

In order to run a business smoothly and deliver the best consumer experience, you may want to look into building a small team. During the start-up process cost is normally very important, so virtual assistants are your best bet. They handle most of the busy work while you can focus on making your product and/or service as great as possible. 

Life by Design has numerous VA’s on standby to truly help you with the crazy journey of running a small business. Schedule your free consultation today! 

small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

5 Simple Tips for Small Business Owners

In the year of 2020, we all know small businesses took some of the hardest hits due to the pandemic, but it’s 2021 now and time for us to bounce back! 

Our country is full of millions of small businesses- owned by “ordinary” people like us who want to take their passion and turn it into a profit making machine. Below are some tips for my fellow small business owners. 

Stay Focused

Many small business owners make the mistake of trying to appeal to too many target markets, too quickly. Depending on the type of company you run, sticking to your niche can have a huge impact on your growth. 

Brand Imagery

People don’t know who you are, what you do, or even where you came from; so having not only a consistent but solid brand message/image can really let people in on your personal story. This also gives consumers somewhat of a backstory as to where their product or service is coming from and depending on your story can tug on those heart strings- promoting sales. 

You Will Wear Many Hats

When first starting a small business you’ll probably be wearing MANY hats to fulfill all needs of your start-up. From CRM to making and shipping your products and/or services, you have to have basic knowledge of all business concepts in order to deliver that consumer experience people won’t forget. At Life by Design our goal is to help/take over on some of those responsibilities. 

Take Advantage of Social Media

In this day and age social media is one of the biggest and best tools for growing your business. Apps like Facebook, Instagram, TikTok, and YouTube have millions of people waiting on standby in your target demographic to buy your product or service. With a budget as low as $5 you can reach thousands of people a day. 

Pay Attention to Consumer Needs

Sometimes business owners are unsure of how to deal with customers/consumers and deliver that great experience. Having a smooth checkout process, keeping engaged, offering good customer service, and keeping them at a high priority are just a few of the things to overall improve their needs and keep them coming back for more.

Life by Design’s goal is to assist you in/with these daunting tasks and keep you focused on your passion. We offer a free consultation HERE. 

I personally wish each and every small business owner the best of luck. 2021 is our year.