business management, businessbuildingstrategies, Digital Marketing, executive assistant, personal assistant, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Launch Your Business With the 6 Figure Virtual Assistant Course

Setting up a business can be scary, but it doesn’t have to be. In any career, when you utilize the tools and information available to you, you can learn as you go and still achieve great success as a business owner. That is what being a Virtual Assistant is all about. That’s why we have created a course for any existing or new Virtual Assistants who are looking to increase their earnings and achieve success in their business. We have gathered our tips and tricks to becoming a 6 Figure VA to help you boost or kickstart your Virtual Assistant business. Are you ready to work on your own terms and by your own design? Then this course is exactly what you’re looking for. 

VAs who know their stuff get paid better. It’s true. The more skilled you are, the more you can charge! This course will show you step by step how I grew my business from nothing to 6 figures in only 10 months and now have a team of 7 helping over 20 clients every month! I won’t teach you anything that I myself haven’t done. And I will give you all my secrets! Here’s what you can expect from this course:

  1. Full Access to the 10 Module Course
  2. Bonus 11th Module!
  3. Tons of Free Downloads
  4. Access to a Members Only FB group
  5. Live weekly training in FB group 

In this course, you’ll learn about the different types of VAs, what you need to set up your office, how to find the perfect niche for you, where to find clients, how to get the clients to say yes to you, contracts, and paperwork, payments and much more! So what are you waiting for? You’ve got everything it takes to become a 6 Figure VA and I’m excited to be your helping hand on this journey. Our course is now available for preorder. Don’t miss out on this amazing deal. 

PRE-LAUNCH PRICE ONLY $247! 

This deal won’t last! On launch day the price goes back up! 

business management, Digital Marketing, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Being a Virtual Assistant May Change Your Life!

Let’s set the scene, you wake up on a Wednesday at 8 am. Feeling sleepier than usual? No meetings till noon? You decide to sleep in and have your morning coffee at 11 am. You’ve had time to sleep in, relax, and catch up on your work on your own time. This can only be the fabulous lifestyle of a virtual assistant. A virtual assistant is a self-employed worker who specializes in offering administrative services to clients from a remote location, usually a home office, working their own scheduled hours. This is just part of the many perks of being a virtual assistant. 

Not only do you get to work from the comfort of your own home, but you are able to have so much more flexibility as a virtual assistant. According to studies, 29% of remote employees said they struggle with work-life balance, and 31% said they have needed to take a day off for their mental health. As a virtual assistant, you have the ability to work whenever and from wherever you want. When you need to stop and take a break to take a mental check, you can do so at any time of the day. Thanks to the developments in technology, working from home has never been easier. 

Another reason why working as a virtual assistant is great is because you only provide the services you choose to provide. If graphic design and website management aren’t your favorites, you don’t have to do it. As a virtual assistant, you decide what your specialties are, what services you provide, and what you will charge for those skills and services. Additionally, there is a wide variety of services to choose from. Virtual assistant services range anywhere from general administrative tasks to social media management. It’s your business, so you design it your way. 

A study by Stanford of 16,000 workers over 9 months found that working from home increases productivity by 13%. It’s interesting that once you change a work environment to something calmer and more comfortable, how productive people can actually be. Working from home removes the pressure you receive from employers and other coworkers. When you work for yourself, you make the rules and you control all aspects of your job. While hard work comes with any business and job, there is nothing more rewarding than being able to work on your own terms. 

Have we hooked you yet? What could be more perfect than being your own boss? Well, as we said, running your own small business comes with hard work. Becoming a virtual assistant can yield great success. 

Virtual Assistants can even make up to 6 figures working right from their home. Wondering how to run a successful virtual assistant business? Don’t know where to start? Is your virtual assistant business growing at a stagnant pace? 

I started out working as a VA in 2010 as a side gig to my regular job. I would continue to work as a VA for a few years on and off for a few different companies. Now, this was still a side hustle and continued as a side hustle alongside my job. Just taking a client here and there as a part-time virtual assistant. It never became more than that. Until it did. 

Before I knew it, I realized the potential in my VA business and eventually expanded into a full VA Team in just a few short months. I’ve got a few tricks up my sleeve and I’m excited to share that with other existing or aspiring virtual assistants. I’m proof that you can run a successful business right from the comfort of your own home or Hawaii, or anywhere there’s an internet connection really.

That’s why I’ve created “The 6 Figure VA Course” in order to help other virtual assistants reach their full potential. Find out more info at www.geneanroberts.com

Finding Clients in Your Niche
process management, small business, social media management, virtual assistant, virtual assistant services

Finding Clients in Your Niche

Finding and marketing towards your niche audience can set you up for success in your business. Niching down may worry some small business owners due to fear of limiting services and exposure. However, as a small business, you cannot provide every solution to every problem, as larger corporations might be able to. By niching down, you can limit competition, become an industry leader, target your consumers better, and build a strong and loyal customer base. Once you become confident in your expertise, this will shine through in your product or service, which will attract new clients within your niche. The first step is analyzing your business as a whole and what you can offer to your customers. 

To find your niche, analyze your interests and passions. What kind of problems are you able to solve in your business? Once you’ve established what your niche is and what you specialize in, how can you find more clients within your niche? 

  1. Identify Your Target Audience: In order to find new clients within your niche, it is important to consider your current customer base. What does this customer base consist of primarily? 
  2. Problem-Solution: What unmet need are you able to provide a solution to given this customer base specifically? Find gaps within the marketplace. The more you can hit on the pain points of your niche market, the more success you will have. 
  3. Research: As you narrow down your target audience, the process of understanding their needs and wants becomes much easier. As your niche may be narrowed down to a specific age group or category, you can conduct research in order to find out their needs, goals, motivations, frustrations and expectations. Evaluate the data on the demographics of your niche market and work towards solving the issues that these specific groups face and how you can be the solution to these problems. 
  4. Market: Once you’ve identified, researched, and created a plan for targeting your niche market, you can begin to market your business specifically to match the needs of these customers. Targeted ads, blog posts, social media branding and podcasts are great tools to use to find new clients within your niche. 

Whatever it is that you do, perfect it. If you can do it better than others, market to those who value your product or service because it provides a solution to a given problem. With your confidence in your expertise, you will attract customers within the same niche. Finding your ideal client begins with you. Do you have a business plan? Do you know who you’re marketing to? What do they need that they cannot find in your competitors? Once you have answered these questions, you will be able to properly market your niche audience. 

Content Marketing Agency
business management, Mindset, small business

Why It’s Important to Take Good Care of Your Employees

Having a great team for your business is essential for thriving as a business. As a business owner, you are not only in an authoritative position but also a leadership position. It is important to provide your employees with the essential tools needed in order to properly perform well. Without a solid foundation for procedures, you will be left with an unorganized and ill-equipped team. As a result, you will often receive low-quality work, confused employees, and risk of error. How can you show your employees you care? The easy answer, have some written procedures in place for your business!

In order for work to get done, you should be working towards maximizing accountability for results and creating a comfortable work environment for employees to thrive in. In order to do so, you need to set clear expectations. With clear expectations, there is less room for confusion and you become more transparent with your employees. Once you have set these expectations, you will quickly be able to track progress from your team. 

By setting expectations, you are setting your team up for success. Your employee should be treated with care and respect as they are people and not just a number. Place focus on the importance of caring for your team by ensuring they have the tools that set them up for success. 

Simply setting expectations, however, can be counter-productive if you don’t have a set of procedures in place for employees to refer to when working on tasks. What are the benefits of having these procedures?

  1. Clear instructions

Different tasks require different steps. In order to properly train new employees and keep the whole team on track, everyone should be given the same set of guidelines to ensure everything is done correctly the first time. 

  1. Quick problem solving

By readily having procedures at their disposal, employees will be able to utilize these tools to quickly resolve any uncertainty that may arise from completing a specific task, which in turn, reducing downtime and getting tasks finished more quickly

  1. Improve and collaborate

Procedures allow us to evaluate how well a task is being done. When tasks are shared and completed by a team, the team can then offer suggestions for better methods of completing the task. This allows you to make adjustments in your procedures in order to work efficiently. 

Caring for your employees and making sure they have all the necessary tools in order to do well will be reflected in the output of the work they do.  Making sure your new and existing employees know what is expected of them will help eliminate errors and increase productivity. In order for these procedures to run smoothly, it is also important to take into account the importance of trial and error. Listen to your employees and take into consideration their feedback and make note of what works well and what does not. If you have not yet created a set of procedures for your business, we highly recommend getting started. Feel free to reach out and ask about our new SOP services. 

Best Marketing Agencies
Digital Marketing, Goal Setting, Marketing, Social Media Marketing

How Coaches Can Sell More Courses

Whether you are a business leadership coach, a motivational coach, life coach, fitness coach, or one of the many other types of coaches out there, there are people who want your expertise and skills. Take advantage of online courses as a form of selling your knowledge. As an entrepreneur, you want to share your success with others so that they can learn and succeed as well. However, you may run into dry spells where you find it difficult to continuously sell your courses. As a coach, your goal should be to consistently find new clients to share your intellect with. We have some tips for coaches on how to sell more courses. 

Podcasting:

A current and popular trend right now is podcasting. Podcasts are great for driving authority in your specific niche. Whether you lead your own podcast or join an existing podcast as a guest, participating in podcasts expands your reach in clients as you are able to reach people within your niche. It may be to your benefit to reach out to podcasters in your niche and ask about being a guest. 

Social Media:

There is no question that social media marketing is one of the best methods to get the word out about your coaching courses. With over 3.96 billion people actively using social media, advertising your courses through platforms such as Linked In, Facebook, Instagram, and Tik Tok is an effective way to gain attention and customers. Identify where your target audience is most engaged and link relevant content and promote your courses on these platforms. 

Online Communities:

Another great method for raising awareness and selling your courses is through online groups, more specifically, Facebook groups. Facebook is a great platform for finding communities within your niche. You can begin by starting your own Facebook group related to your courses where you provide snippets and incite on your expertise. Here, you can engage and communicate with clients directly and share updates. An important part of these groups, however, is consistency. Make a point to be active in the group by posting a few times a day. This will make your group stand out amongst others. As you begin to build a community, make sure to take advantage of the platform to sell your courses and provide value. 

Choose the proper platform for your course:

Now that you have integrated yourself into the online community of your niche, you need to focus on the course itself. Make sure to always provide high-quality videos with high-quality editing. Next, your course needs to be easily accessible to your customers. You can host your course on your own website or you can consider third-party platforms. A marketplace platform can host your courses for a fee and allow you to customize your branding. Some examples of a marketplace platform you might want to consider utilizing are Masterclass and Udemy. 

The selling of your course can be time consuming. Don’t get overwhelmed. This is the perfect opportunity to allow a virtual assistant to take care of these back end tasks that will help grow your business. Delegate and hire a VA to handle your social media, schedule podcast interviews, and upload your courses to your marketing platform. 

Best Digital Marketing Services
Digital Marketing, Marketing, small business, virtual assistant services

Using Business Psychology as a Marketing Strategy

As a business owner or business professional, an important question to ask yourself is why certain professionals and businesses are more controlled, productive, enthusiastic and successful than others? The answer is simple, basic business psychology and organizational behavior. Business psychology (also referred to as organizational psychology) is an applied science that uses a focus on human behavior to evaluate how an organization and its employees can implement strategies to increase engagement and drive profits. As business professionals, it is valuable to utilize valuable  team building, leadership, efficiency, innovation, and positive thinking techniques in order to establish a successful business. How can we do this? Here are three useful techniques to improve workplace wellbeing. 

  1. Team building

Collaborating and working together as a team can be the key to fortifying your organization. After all, a business is not a one man job. Encouraging cooperation and group effort will create value in the workplace. Consider implementing monthly group meetings where all team members participate in team building exercises. As team members build stronger relationships, they are able to work more effectively as a team. Additionally, encourage communication amongst your team members. As a leader in an organization, it is important to provide a safe space for team members to be able to communicate any conflict or issues within the organization.  It is useful to embrace an open-door policies to encourage communication and trust

  1. Develop and Implement Workplace Strategies

Once any conflict or issues have been addressed, the next step is to improve engagement, increase teamwork, enhance communication and create a more productive and successful workforce. It is beneficial to implement training programs, HR policies, employee and manager coaching, and performance evaluation. Once implementing new policies and programs, evaluate its effectiveness and continue to monitor how employees respond.

  1. Emotion over Intellect

A valuable tool to utilize in marketing your business is valuing emotional appeals over intellectual ones. By marketing how your product or service can benefit the consumer’s life in a worthwhile way, you will yield more significant results. How the consumer feels about your product or service directly impacts sales and profitability. Linking your service or product with positive feelings will improve brand identity and increase brand loyalty. Most importantly, make sure you are doing extensive research on what associations will generate positive responses from your consumer base and demographic. What positive aspect and reward can your customer receive by investing in your product or service?

Remember, a business is not simply about logistics. “To win in the marketplace you must first win in the workplace,” according to Doug Conant, former Campbell Soup Company CEO. Be mindful of the workplace environment you create. Your team is your best asset, so ensure they are working well together in order to increase efficiency. Implement workplace strategies that improve organizational behavior. Finally, don’t forget about the customer, analyze what they are looking for from you and execute marketing techniques that speak to their emotions.

Digital Marketing Firms
Digital Marketing, executive assistant, Goal Setting, small business, time management

How Time Blocking Can Grow Your Business and Cut Your Hours

As a small business owner and entrepreneur, you are more than likely thinking about how you can maximize your time and still grow your business as much as possible. Time blocking is the answer in many of these instances. With this not-so-new technique, you can successfully plan every hour of your week so that nothing slips through the cracks. There are time blocking apps and weekly planners with time blocking grids. You can use your Outlook calendar or your Google calendar, no time blocking software necessary, or use intricate programs that schedule your tasks automatically. This time management method allows you to keep track of your task management and stay focused.

By setting boundaries, buffering your time, and blocking out time to work on your tasks you can retake control of your day. It’s also good to think about your obstacles so you can plan for them. Does your client always call at the same time during the week? Make a note of it on your calendar and plan for that interruption. Maybe that means you work on items that don’t require much brain power or focus because you know the client will inevitably call during this time. Notice the patterns in your day so you can make a plan.

Here are some interesting statistics on where our time goes:

  • We spend ten minutes every day searching for lost items, from books and phones to car keys and even the cars themselves. 
  • 3,680 hours or 153 days is spent searching for stuff, over our lifetimes.
  • Office workers waste an average of 30% of their workday looking for information

You have a limited supply of energy, focus and will power. And the distractions don’t help. Allowing interruptions and less important tasks to take up your time is a recipe for disaster. It takes on average 25 minutes to get back to a task after a distraction

Where do I begin? Here is a simple way to get started.

Create a new spreadsheet that has the days of the week across the top and the hours, from the time you wake up until you go to bed, down the left hand side. 

Fill in recurring events.

Fill in anything that reoccurs from day to day or week to week. These could be meetings, recurring tasks, networking events, work hours etc.  You can now fill in the blank spots with chores, you time, and hanging out with your family.

One of the easiest ways to make it feel like you have more time in your day is to group like tasks together.  Plan a specific day for errands.  Define a laundry day and a shopping day.  Don’t feel like you have to do this all on the weekends.  Laundry can be done while watching your favorite shows mid-week or you can run errands after work on your way home.

At the end of the day, if you feel stressed and feel like you do not have time for things you enjoy, time blocking may work for you. If this technique does not, a virtual assistant from Life by Design can take on any tasks you just don’t have time to do.

Best Digital Agency
Digital Marketing, Goal Setting, Marketing, Social Media Marketing

Best Practices for Marketing in a Digital World

In today’s digital world, there is no reason a small business can’t thrive. By utilizing the many avenues of digital marketing in efficient ways you will be able to connect with over 4 billion internet users as well as generate consistent clients and revenue. We have put together the top marketing tips for small businesses.

  • Social media allows entrepreneurs, small businesses and influencers to connect with over 3.4 billion users in a nanosecond. This completely free technology is unmatched in the digital marketing space as you can find your ideal clients very easily. The most important aspect to this is time. Utilizing social media scheduling apps you can ensure posts are consistent and less time consuming in the long run. Researching hashtags that are appropriate for your niche can lead you to long term success. Consistent activity, appropriate hashtags, and communication are the most important ways to get the most out of your efforts in this space.
  • Know your customer. Finding and focusing on your ideal client base is key for success in any space, whether it be digitally or brick and mortar based. For example, if you have a nutrition business, you most likely don’t want to find clients that are looking for general contractors.(Unless you do, that’s fine too!) Look at who your posts/emails/and blogs are attracting and you can adjust your approach from there.
  • Focus on the long term. Where do you want your business to be in one month? One year? Five years? By setting appropriate and adequate milestones for marketing, you can make this time a little less cumbersome. Set and write down short and long term goals in an area you see regularly (be it an office space, calendar, or fridge!). This will keep goals in your mind and encourage you to actively work towards them.
  • Remain consistent in design when launching a campaign. Making sure all marketing spaces apply the same design aesthetic shows consistency and will let current as well as potential clients find you more easily. This simple tip will also look more professional and trustworthy. Try to use the same (or similar) colors and fonts in graphics, on your webpage, business cards and logo.
  • Develop Email Campaigns. On average, email marketing returns $44 for every $1 spent – that’s a 4,400% return of investment (ROI). You can bring more money and return customers to your business with the right emails – but what are the best emailing practices? To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%. A drip campaign needs to add value without spamming. Make sure the emails you create are of value. The marketplace pays for value. Everyone likes to buy, but no one wants to be sold. Keep the sales pitch out of it. Effective marketing tells the prospect WIIFM. (What’s in it for me?, meaning the prospect) What’s in it for your prospect? How will it bring them value?

As with anything, there is a learning curve and a development time. Patience and planning will ensure your long and short term business goals are being met. If at any time you need help with digital marketing for your small business, Life by Design Virtual Assistant Services is here for you. Our virtual assistant staff specializes in all aspects of digital marketing from graphic design to blog writing to email marketing, and much more.

Digital Marketing, executive assistant, Goal Setting, virtual assistant

Virtual Assistant Must-Haves for Saving Time and Money

When you first decide to start your Virtual Assistant business there are so many questions to ask yourself, one of the biggest being “What applications can I use to maximize my functionality as well as keep things cost effective?” As you’ve probably figured out by now, there are a ton of options out there for everything from time tracking to project management and everything in between. It can seem like a daunting task to learn them all and find out which work best for your business. Luckily for you, we have narrowed down the top applications for 2021.

Top Project Management App:

  • Infinity.  Infinity is a task tracking application with a multitude of uses. As one of the more cost effective project management programs, it allows you all the functionality of the top names for a better price tag. With packages including anywhere from 1 to 30 workspaces, and anywhere from 50GB to 5000GB of storage, it is sure to fit any VA’s needs. Not only is it practical for your wallet, Infinity easily integrates with other top platforms such as Clockify and Trello. The best part about Infinity is you pay once and have access forever, no monthly or annual payments. You can check it out here. https://startinfinity.com/pricing 

Top Time Tracking App:

  • Toggl. Toggl brings time tracking to a whole new level. It is perfect for those just starting out as freelancers as well as companies with large teams. The time tracker itself is completely free to use, allows for multiple projects to be tracked simultaneously, and is very very user friendly.  The time tracker as well as report generation can be easily accessed via web browser or mobile app, and reports can be generated as a pdf or csv file based on any time period, project or client making it easy to share with your clientele. 

Top Messaging App:

  • Flock. Flock is our pick for the top messaging application for any small business. While it has a very similar structure and functionality to other messaging platforms, it is free to use for 1-20 members, making it ideal for those first starting out. This version also includes 1:1 video calling, searchable messages, 5GB of storage, and unlimited 1:1 and group messages per team. 

Top Scheduling App:

  • Acuity Scheduling. Acuity stands alone as my favorite scheduling application for every business both large and small. Starting at a very practical price for one location (and up to 36 for its top package), it works seamlessly with a multitude of other programs such as Zoom, Wix, Mailchimp, Quickbooks, etc. The only caveat is that it can take some time to learn all of the functions available to you. 

Top Video Conferencing App:

  • Zoom. I think, by now, we have all heard of and used Zoom in some fashion as it has become the premiere video conferencing app for both business and personal use. As with the other applications mentioned, it was chosen based on its functionality for both large and small businesses making it perfect for freelancers. 

Top Video Recording App:

  • Loom. As with Zoom, Loom is a video chat app. However, we love it in particular for its function as a recording app making it easy to create training videos and communicate with clients on your own time. A top criteria for this list was cost effectiveness and Loom doesn’t disappoint with its free version

As a new Virtual Assistant, we suggest sticking to necessary applications that will be utilized for your current clients along with a time tracking application such as Toggl. As you continue to learn and expand your business, you can take advantage of free trials to learn more about them and hone your skill set to maximize your potential!

blogging, businessbuildingstrategies, Digital Marketing, Marketing, small business, virtual assistant, virtual assistant services

Why You Need A Blog For Your Business

With the ever-changing styles of marketing methods, it is hard to keep up with what the best techniques are for growing your business.  Blogging can be one of the most effective ways to increase brand awareness while simultaneously providing useful information to your target audience.

Now more than ever it is important for small businesses to have an online presence. Being a consistent blogger can take your business further than you thought possible. Content is still king when it comes to online business building. Consistent content on your social media channels, through email marketing, and through blogging can greatly increase your visibility online. Here are a few reasons why you may want to consider adding a blog to your business’ website.

1. It helps your audience know what is going on in your business: If you want to build customer loyalty and keep happy customers coming back, you’re going to need to keep them updated. Having a blog can work as a great tool to keep your customers in the loop. A blog will help also your customers relate to you on a more personal level, as they are able to give you feedback and have direct communication with you. You’ll keep the old customers coming back and new customers eager to learn more.

2. SEO boost: A great boost to SEO is increasing the outflow of fresh content, relevant topics and engagement. When you write blog posts consistently, this will generate traffic to your business. By utilizing relevant key words and creating new content, you are heightening your chances of appearing more frequently in search engines. Blogging is one of the most inexpensive ways you can increase SEO.

3. Build an email database: Email marketing is still a very important tool you can utilize to keep new and old customers updated. However, many customers are reluctant to sign up because they don’t enjoy spam mail. A blog, however, can build credibility and likability for your brand. If people enjoy your content, they are more likely to sign up for your newsletters. The main goal is to build trust between you and your consumers.

4. Pass Along Effect: If you are releasing valuable information that people enjoy reading, odds are they will want to share this information with others. A blog can highlight valuable information that relates to your niche. Once one person enjoys it, they are more likely to pass it on to others who share the same interests, therefore bringing attention to your business.  

If you haven’t yet, I encourage you to add a blog to your website today and start posting. If you don’t have the time, or the desire to, we can help! That’s one of the services Life By Design Virtual Services offers to business owners. We can write and schedule content as often as you’d like. Reach out and schedule your free consultation today to see if we are a good fit!