Virtual Assistant

Investing in Your Most Important Asset as a Business Owner

As a business owner, many of us have a tendency to work too much. It’s easy to get sucked into working ALL THE TIME. If your office is in your home, it’s easy to keep going back in and doing just a little more! Wait…is that just me? It can’t be!

Can anyone relate to the above? If so, I bet you can also relate to burnout, stress, overwhelm and zero self-care. I don’t know about you, but this mom, wife and business owner has been there too many times.

So, what is your most important asset as a small business owner? Duh, it’s you. Yes you! You are your most important asset in your business!

Investing in yourself and taking care of yourself is the most profitable decision you can make, in my opinion. It can help you to be more productive with less hours. Learning new skill sets, setting priorities and achieving a better quality of life are all results you can obtain by investing in you. Putting in effort now can have a big difference in your future in a much more positive way.

So maybe you’re thinking how in the world can I invest time into me when I have a million other things to do? The simple answer is just do it. Seriously, you just have to make a decision that it’s an important aspect of growing and maintaining a healthy life in all areas. Here are 2 things that have made a difference for me. FYI – number 2 should actually be number one.

1. Developing Your Skills. This can take on many forms. The niche you are in will determine some of the skills you should hone in on, but for the most part we all need to invest in personal growth and learning new skills regardless of the industry we are in currently and regardless of how long you have been doing a particular type of work. Things are always changing and to keep up we have to be prepared with new skill sets.

  • People skills. No matter what industry you are in, there are people. The money is in the hands of the people. The marketplace pays for value. Upping your people skills makes you more valuable in whatever line of work you pursue. Consider listening to personal development daily for 15 minutes.
  • Free and paid training that fits your niche – enroll in online workshops, go to live conferences or participate in webinars that fit your industry and the areas you want to see growth in more.
  • Grow your knowledge – Read books. Leaders are readers! Listen to podcasts. Schedule at least 15 minutes a day for just listening or reading positive things.
  • Care for your body. Self-care is so important for every aspect of our life. And it’s normally the one that we put last on the list. For most of us with families and businesses, there is little time left for ourselves. But it is so important that we make it a priority. We cannot pour from an empty cup. It is not selfish to take care of yourself. Take a spa day, get a massage, take a day to binge Netflix, take a drive or even a weekend away. Whatever it is for you, just do it. Make the decision to practice self-care every week.

Investing in you can truly make a difference in your life, your relationships, and your ability to grow in your business and utilize your skills to the best of your ability. The extent to which you invest in yourself, caring for your mind and body, making self-care and learning new skills a priority, can make a world of difference in your entire life.

If you are a business owner who has too many tasks taking too much of your day, it may be time to think about getting some help. A virtual assistant can help you by doing the back-end work like social media management, website management, calendar and email management, and much more.

If you are a business owner who needs a bit of a break, let’s talk. Schedule your completely FREE CONSULTATION here.

Genean Roberts


How to Get Unstuck and Start Moving Forward in Your Business

Are you frozen in place in your business? Do you not really know where to start or what to do, so therefore, you do nothing?

I’ve been there many times over the years. And I can tell you that the only thing that gets you out of that funk is action and consistency. You will go through periods in your home business where you lose motivation, you get stuck, you lose sight of your vision or you simply just don’t want to do the work. Sometimes it gets overwhelming, sometimes it even gets boring, and sometimes you just get burnt out, and sometimes you just get discouraged..

So how do you move forward when you are going through these times? I have 4 things that have helped me, and I hope will help you too.

  1. The first and most important step is never give up. If you are in a funk, don’t quit. Even when you feel like quitting and like nothing is happening in your business, don’t quit and don’t jump to another business over and over again. The grass is not always greener.
  1. Do at least one thing a day to grow your business. If you are unmotivated or burnt out or whatever, you can still make yourself do one thing that will move your business forward. This could be a social media post, a blog post, a FB live, a phone call to one prospect, a follow up with someone you’ve already prospected or something similar. Just do something.
  1. Write down goals. This is so important. You have to have something to aim at. So write down a couple goals for this week, for this month and for the year. You need to set goals if you plan to succeed in your home business. You succeed by planning to succeed.
  1. Listen to or read personal development daily. This is the best way to get out of a funk, to get motivation and belief back and to get yourself headed back in the right direction. You can read a chapter, or listen to a CD, or get Audible and purchase some audio books. All are great options and putting the right information into your mind is so important to belief, motivation, vision and purpose.

So if you are unmotivated and stuck, here is a bonus tip. Decision. Make the decision. It’s seriously that simple most of the time. Make a decision to get back to work. Make a decision to succeed. Success happens when people like you and me decide that enough is enough and that failure is not an option. Keep going. Don’t let this year pass you by without going for it with everything you have.

To your success,

Genean Roberts