Digital Marketing, Marketing, Marketing, small business, Social Media Marketing

Free Marketing Tips for the Small Business Owner

No matter how big or small your business may be, marketing is always a good idea if you are wanting to grow. Here are a few marketing techniques that don’t cost thousands.

  1. Host an Online Event
    1. This method is especially good if you have a message behind your business, unique service, or anything cool that people would enjoy watching. Sites like Eventbrite are a great ticket promoting platform, with free options. Set up a scheduled live stream or Zoom where people can see your unique service or product. It’s a great way to gain an audience and give people something to do, especially with everything moving virtually due to COVID.
  1. Start a YouTube Channel
    1. This one is much like the online event, but easier for you to arrange. You can film the same thing as mentioned above but put time into editing and upload it at your convenience. You can market the channel which in return will promote your business and grow your following.
  1. Commenting
    1. Commenting on other people’s posts is something social media marketers use to engage with others. First, find your competitor and then go to the list of people who have liked or are following the account. Next, start to like or comment nice things on their posts, things of value, not spam. This will bring them back to your account and it’s 100% free.
  1. Optimization
    1. SEO (Search Engine Optimization) is a great way to get your website to rank higher in Google searches. You can hire someone to do this or just search up the highest-ranking words for your type of business/product/service and put them into the backend of your site. There are tons of YouTube videos on how to do this process.
  1. Hashtags
    1. Hashtags are super important when you’re wanting to market yourself for free. Like the one above, search the most used hashtags for your product/business/service and put them into the comment section or caption of your posts. No matter if it’s on Facebook, Instagram, Pinterest, TikTok, etc. hashtags are always a good idea.

If you need help managing/navigating the virtual world, we would love to help. Schedule your 15 minute consultation today HERE!

belief, time management

Time Management Tips for Your Business

Do you have a hard time keeping a schedule for your business and don’t really manage your time well? If so, you are not alone! Last month was a bad time management month for me, and it showed in my business. So today I want to talk for just a minute about what I am doing differently in hopes that it might help someone else.

Time Management and Doing Income Producing Activities

I have been super busy trying to learn new skills, write an eBook and email course, and implement everything as I learn new marketing techniques, and my time management has been terrible because of it. And it shows.

When you do not practice good time management skills, time gets away from you. You end up wasting more time instead of doing income producing activities that grow your business. And you stall your business growth. Because you cannot be laser focused and do a great job when you are trying to do 50 different things. I was trying to do way too much instead of focusing on a couple things, which made me inconsistent and lack diligence in my business.

I was trying to learn and do too many things and it seriously hindered my success last month. If that is you too, I have good news. This is a new day and a new month to start over and do better.

So here 3 main things I am going to focus on for this new month and I think it might be helpful for you as well.

  1. Focus on talking to people about your business. That’s where the money is. Focus on people. Everything else can be extra after you’ve talked to people each day. Set a goal. My goal is to call, message, or in some way talk to 20 people a day about my business. Yours does not have to be that many or it may be more. But just set a goal of how many you are going to talk to and stay consistent.
  2. Set a schedule for the hours you will work. This is so important. All businesses need to have scheduled work hours. If not, you will either not do anything, or you will be like I was last month, feeling like I was working constantly. Set a schedule. You may not be able to stick to it completely, but set it and get as close to that schedule as possible each day. My red personality type tends to be a workaholic and I really have to reign it in sometimes and cut back or it gets out of control.
  3. An important thing to remember is that God gave you the desire to succeed. Maybe you are in a home business and you have tried multiple businesses, been in for years with no real success, or maybe you are brand new but have a strong desire to do this. Either way, God gave you that desire. You have a desire to succeed. All humans have a desire to succeed in something, but we get so bogged down with “reality” that we lose hope in those dreams, whatever they may be. I am here to tell you today that if you are in a business and have a burning desire to make it work, God placed that desire there and has a plan and purpose for that desire in you. He can use it to reach so many people. He wants to see you succeed, but you have to do the work, follow directions and walk in that calling. It took me many years to see that, but I now know God has a plan and purpose for me and for my business. He does for you too. Rise up and walk in it starting today! He will not let you fall if you keep your eyes on Him.

To your success,

Genean Roberts

Attraction Marketing, belief, Mindset, Social Media Marketing

Who You Become On The Way To Success

Is it really true that who you become on the way to success is more important than the money you make? Actually, yes, very true. I used to think this was crazy. I just wanted to make money in business and have that time and money freedom. I thought it was silly to think me changing would change my successes.

Who you become on the way to success really is more important than the money you make. Now, you may disagree. And that’s OK because so did I.

But something I’ve come to realize and believe is that real success in life requires a mindset shift. If we truly want things to change, we have to change. And change is a choice. We can choose to complain, blame, gossip, judge and control. We can also choose to love and accept instead.

Industry trainer, and one of my business mentors over the last 9 years,  Dani Johnson says Income Follows Your Personal Growth. And for years I had heard her say that, but I was not sure if I believed it. I didn’t really work on me as much as I should have. Honestly I didn’t really want to work on me. I continued to judge, blame, gossip, try to control, and much more. And I was darn comfortable there in that place. Now, I am not saying I never do those things now, I am just saying I am a work in progress and as I change, so do my successes in life and business.

I am learning to be a better version of me. I am learning that a comfort zone is a dead zone. I am learning to love and accept others as they are and I am working on me every day. It really is life changing.  I have new goals, new dreams and new vision.

I have more hope, peace, love and joy. And it’s because I decided to take personal responsibility for where my life has been in the past and where I want it to go. Those are all choices we make.

It took me a long time to realize this. And to really start working on me. Success isn’t what you do or what you get, it’s who you become.

The late great Jim Rohn said this. “If you want to have more, you have to become more. Success is not something you pursue. What you pursue will elude you. Success is something you attract by the person you become. For things to improve, you have to improve. For things to get better, you have to get better. For things to change, you have to change. When you change, everything changes for you.”

So, my advice is to work on you. Working on me has been more rewarding than the business success. I am more confident, more compassionate, more sincere, and growing into the best version of me. I am not where I want to be yet, but I am so much closer than I was a year ago, even yesterday. I’m becoming more than what I was. So can you!

Work harder on yourself than you do your business and you will be unusually successful in all things.

To your success,

Genean Roberts