business management

How to Write a Newsletter That People Will Actually Open

Newsletters are a great way to stay connected with your customers and audience. They can pack a valuable punch if done right. Don’t miss out on an excellent opportunity to inform, entertain and plug a CTA. So how do you write an influential newsletter that won’t just end up in someone’s delete box or, worse, spam box? 

Here are some tips to keep in mind.

  1. Try to keep to one topic per newsletter. Newsletters read better when there is a purpose. Yes, you have all kinds of events, news, things to promote, etc., happening at all times. But, if you have a cohesive theme. Your newsletter will stand out. Try to keep each month/quarter streamlined. 
  1. Try to keep a ratio of 90% educational and 10% promotional. Newsletters need to provide value. People are going to be more inclined to open your newsletter and read it if they think they are going to learn something new. 
  1. Your subject line needs to be killer! Keep it short, keep it funny, be creative and make it different for each newsletter you send. And don’t make it spammy. Don’t include words like ACTION, OPEN NOW, ACT NOW, LIMITED TIME. People get hundreds of emails daily, and spammy comments are annoying. 
  1. Pick one Call To Action (CTA). Focus on one, don’t overwhelm the reader, or honestly, ask too much of a person’s time with having all these CTA’s bogging down the newsletter. Please keep it to one. Trust me. 
  1. Keep design and copy minimal. Newsletters can feel cluttered. You want to stay clear of that. Keep your copy concise and leave plenty of white space. Keeping the copy minimal will give your readers a taste of your content, and hopefully, they will want to learn more by heading to your website. And white space is key to keeping the look of the newsletter clutter-free. 
  1. Make sure your newsletter can be easily read on mobile devices. You know folks are catching up on email on their commute, lunch break, at the gym, etc. Make sure the design works for both desktop and mobile. So break up the copy, use bullets, use a zigzag pattern with alternating copy and pictures, and don’t forget to make the headline big and bold. 
  1. Don’t forget to make your newsletter easy to unsubscribe. Give the reader the option to unsubscribe easily; otherwise, for sure, your email is heading to the spam box! 

So now that you have some great tips on making your newsletter look good, how about a few ideas on what to include. Try adding new blogs; maybe you have a webinar coming up to promote or add the link to the webinar that just passed. Promotions, discounts, company news, testimonials, how-to-guides, phew! The options are endless. 

So go ahead, have some fun with it. Keep it tidy and informative. And let us know if you still need help writing and designing killer newsletters. We are here for you. http://www.lifebydesignvs.com

business management, small business, social media management, virtual assistant services

4 Important Tips On How To Effectively Market Your Webinar Online

What is a webinar and why is it important for your small business? A webinar is an online event that is hosted by an organization/company and broadcasted to a select group of individuals through their computers via the Internet. 

So why is this important? 

The biggest reason is that you can provide a ton of value to your audience that videos and static marketing just can’t do. You can keep your audience engaged for hours and have interactive interactions with them through questions, answers and comments. You have the ability to reach hundreds or thousands of potential customers from all over the world, without having to leave your home or office. This is huge! This is why I think webinars are one of the highest converting forms of marketing. 

So now you know what a webinar is and why it is such an important part of marketing, let’s talk about promotion. How can you successfully promote your webinar online to get the biggest return on your investment (ROI) and make the biggest impact to your business. 

Check out these tips to drive demand and registration for your next webinar. 

Tip 1: Email, email, email. Email marketing is proven to be successful at driving up demand for your webinar. You are going to want to send out your first promotional emails 3-4 weeks prior to your webinar and increase email frequency one week before the event.

Tip 2: Be active on social media. Being active in relevant groups, engaging with your audience and commenting on posts of similar industries makes your target audience know you are involved in the conversation and conscious of the online community. So let’s run through some social platforms to get an idea of how to promote on social media. 

  • Twitter – Tweet often about your upcoming webinar and use relevant hashtags (don’t forget to pick a specific hashtag for your webinar).
  • Facebook, Instagram and LinkedIn– Schedule promotions on Facebook, Instagram, and LinkedIn. Be sure to use high-quality imagery, fun content, and a strong call to action (CTA).
  • Groups and Forums – We don’t want you to be spammy, but if you’re an active group member, spread the word about your upcoming webinar in relevant groups and forums.

Tip 3: Make it a regular series. A regular series can help build momentum. Your audience will most likely sign up for the whole series, rather than just one or two of your webinars. 

Tip 4: Clean up that registration page. You want a simple and engaging registration page without too many fields to fill in. Only include fields that are absolutely necessary to fill in like name and email addresses. You should also strive to include a video. Including a video can increase your chances of conversion rates enormously. And lastly, highlight the benefits. Tell your audience why they should register and what they can expect to learn/gain from attending. Just remember to keep it short; nobody likes a long registration page.

I hope these tips help you have a successful webinar. Just remember how important it is to promote it. Always keep your audience in mind while you make up your promotional strategy.

If you are interested in learning more about how we can help you plan your webinar and execute promotion please reach out here for a free consultation. 

Life By Design Virtual Solutions: Let us do the busy work so you can get back to doing what you love!

business management, sop creation

How to Prepare Your Business for Hiring a Virtual Assistant 

Previously, I have written about signs that it might be time to scale up your business (5 Signs It’s Time to Scale Up Your Small Business). Once you’ve made the decision to scale up and are ready to hire more help, there are a few things to consider to allow the most success for both your business and your new hire. 

Many small businesses choose to hire a virtual assistant rather than a salaried employee. 

What is a Virtual Assistant (VA)? A VA is generally self-employed and provides professional, administrative, technical, or creative assistance to clients remotely from a home office.  In short, a virtual assistant can help elevate things to the next level for you and your business. 

Bringing on new team members is always a bit daunting. Mistakes can happen and skills need to be learned. But, that is how to truly scale up, by creating a great team. So, how do you prepare your business for an incoming VA? Here are 4 steps to implement or consider. 

  1. Document everything and create Standard Operating Procedures (SOP’s)!! 

When I say document everything, I mean document everything. Write down each task you do step-by-step and add them to your company manual or SOP. You can even make short videos explaining these tasks (we use Loom for this). Heck, you can have your new VA help with this! 

  1. Consider what you want to outsource? What can you delegate

Start with the easiest tasks you can delegate. It takes time to train, so start small. You should focus on the most important things to your business, and try to delegate the rest. There are a considerable number of tasks VA’s can do, even just starting out. Depending on what you do, of course, some options that a VA can do right away are taking calls, managing emails, and customer service. With a little guidance, VA’s can take over marketing and social media, web design and maintenance, content creation, and tons more. The list is really endless, you just need to be clear on what you want them to do and what you don’t want to do. 

  1. Think about ‘what are my expectations and how is the best way to communicate?’

Setting up your expectations from the beginning is part of any successful working relationship. Decide if you want your VA to be available a certain amount of hours per week and what those hours could look like. Do you need them to be available to handle incoming calls from 9am – 11am EST? Communicate those criteria clearly. Determine which tasks take priority over others and relay that. If you have maintenance tasks or recurring tasks, set those expectations as well.  

Speaking of communication, determine what will be the best way to keep in touch with your new VA. Decide on your preferred form of communication, along with your work hours, your availability to respond to emails, attend meetings or take phone calls. Are there other people on your team that should be included in all, or some communications? Decide on who these people are and make them aware so that they are not caught off guard by an email from your virtual assistant.

  1. And lastly, consider what resources will my VA need to be successful.

Your VA undoubtedly comes equipped with many tools and resources. Some of these may or may not work best with you and your business. Whatever tools and resources you are already using, make sure your VA has a list of them and relevant log-in information. Oftentimes you may have a task and you don’t have the tools yet. Your VA can help with that! 

With any new hire, there is prep work involved. But, if you can get some things in place before you onboard your new VA, things will be much more streamlined. Once you establish tasks, expectations, communication, and resource needs you will be on your way to upscaling your business! 

Need help with SOP’s? How about any of the services listed above? Please click here to set up a Free Discovery Call.

business management

Women’s History Month: Celebrating Women in Business

“A confident woman, a woman who truly knows her worth and her power, is a force to be reckoned with.”

– Mandy Hale.

We, at Life By Design Virtual Solutions, a proud, woman-owned and women-run business. So, it’s only fitting to highlight that March is Women’s History Month.

Since 1987, we have honored women during the month of March for the contributions they have made toward history, culture, and society. We are honored to recognize those who have successfully challenged the discrimination women face as entrepreneurs and as members of the paid labor force.  Women have always worked hard, but often their work has been undervalued and underpaid. Times have changed. 

Women entrepreneurs challenge the discrepancies that women face in the labor force every day by driving innovation and technology and placing small businesses on a global competitive playing field. Now that is something to celebrate!

Women-owned businesses employ 9.4 million people in the US according to Business Wire publication ( shorturl.at/hnvT1 ). That is 13 million new businesses and 9.4 million employees! Incredible! This means that women are fueling the economy and the economic impact is undeniable. According to CNBC (shorturl.at/swzPR), women-owned businesses generate an annual revenue of $1.9 trillion. There is no doubt that women-owned companies are performing better than they have at any other time in U.S. business history. Exciting News!

The number of women-owned businesses has increased by almost 3,000% in the period 1972–2018 (shorturl.at/bcxFS). It’s important to mention that women-owned and minority-owned businesses were only tracked starting in the year 1972, but this new data shows not only the remarkable impact women entrepreneurs have on our economy when it comes to creating jobs and generating revenue, but also the growing role of women-owned businesses in our communities. 

As Michele Obama says, 

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” 

The US ranked one of the top global powerhouses for female entrepreneurship according to CNBC (shorturl.at/vACFP). The global pandemic has affected women in business at disproportionate levels. This has led women business founders to look for new ways of working, including tapping into new business opportunities and switching up existing models, like going digital. 

One of the reasons women are leading the pack in new business, is the way they are approaching how to actually run a business. Many women are putting a focus on work-life balance, respect, collaboration and compassion for their employees.  The Future is Female. There is no looking back. 

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”

– Michelle Obama.

turned off laptop computer
belief, blogging, buildyourmlm, business management, executive assistant, Implementation, Marketing, Mindset, onlinemarketing, organizational behavior, personal assistant, process management, small business, social media management, Social Media Marketing, SOP, sop creation, virtual assistant, virtual assistant services

Organizing Your Home Office

When you work from home, your office space is sacred as it is where all of your important documents and information are kept. With all the paperwork and office items you have on your desk, it can start to feel overwhelming. Clutter can take a toll on your health by increasing stress levels, you may not even be aware that it is happening. One way you can help to reduce this stress is by decluttering. By cleaning up your office space and truly decluttering, you can not only decrease stress, you can also increase productivity especially while working from home. If you want to live your workdays stress-free, you need to GET ORGANIZED! 

Here are a few steps to help you get started with the process:

1. Purge Paper 

If you struggle with desk organization, odds are you have too many papers and documents taking up space both in and on your desk. First things first, as time-consuming as it may be, take the time to go through every single piece of paper on your desk and throw out, shred, or file each one. A lot of times, many of us are more visual when it comes to work and documents, however, for the sake of the environment and your mental peace, you might want to consider making everything digital. There are so many great tools you can use on your desktop and smartphone that will allow you to keep all your important documents and files organized and easily accessible. If it is not absolutely essential for you to print out certain documents, don’t do it! 

2. Color Coding 

Color coding is an easy way to organize all your files and notes. To organize, separate the filing system into five color-coded categories, and label each hanging folder according to your needs. 

GREEN: Financial 

RED: Client Work 

ORANGE: Personal 

YELLOW: Insurance 

BLUE: Meetings 

3. Keep Only What You Need 

Many people like to keep special items on their desk space such as family photos, decor, and other accessories. Maybe you’re like Angela from The Office who fills her deskspace with cat figures and photos of cats. While it is a nice touch to add something personal to your desk space, you don’t need the extra clutter and it would be helpful to try and remove anything you 

don’t absolutely need. This does not mean you need to remove all your personal touches, but your desk space should be oriented around your work, this is #1 priority, and it can’t be a priority if your work gets lost in your decor.

If you spend the majority of your workday at your desk, having it look nice and tidy can really make your workdays more enjoyable. If your desk is a mess, your mind will be a mess as well. This year, prioritize setting aside at least 1-2 hours per week dedicated to organizing your space. You will slowly start to see the effects on your productivity and mental health. If you still find yourself feeling overwhelmed by online documents and work, that’s what our virtual assistants are for! Reach out today and ask about our packages. http://www.lifebydesignvs.com

Attraction Marketing, business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, healthandwellness, Implementation, Marketing, Marketing, Mindset, onlinemarketing, organizational behavior, personal assistant, process management, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Achieve Your New Year Goals With a Virtual Assistant

We’re here! It’s officially 2022! Many people have spent a lot of time these last 2 years indoors, in pajamas, binge-watching all the shows to ever exist on every TV platform, but not busy business owners! The ones of us who have a strong vision and clear goals have been preparing for this new year! Are you ready to thrive in 2022?

 For a business to prosper, it needs to be running smoothly and efficiently. Take time during the first month of the year to make a plan for how you will be more productive and efficient in the new year. Some popular resolutions for business owners include: ‘become more organized’, ‘improve my social media marketing’, and even ‘work less so I can spend more time with my family’. How are you going to make this happen? 

Working on tedious and repetitive tasks can start to really take a toll on a business owner. What you really want to be doing is focusing on paying customers and clients; but how can you do so when all your time is spent answering emails or creating graphics for your social media pages? 

Don’t start the new year feeling overwhelmed by small, tedious tasks. Start fresh and set new goals. This is a new beginning, and you’d be amazed by how much time you could get back by hiring a virtual assistant. If your goal is to work towards your passion, by outsourcing to a virtual assistant, you are opening up hours to refocus on the things that make you passionate about your business. 

Social media is critical for all businesses. How will your consumers build a deeper connection with you and become more loyal customers if you don’t utilize social media? Through proper social media marketing, your business can reach larger audiences and grow your brand awareness. However, this can’t be done in a day. 

Having a strong social media presence requires many hours to be put in working towards building that audience and engaging with it. Luckily, there are thousands of virtual assistants who specialize in social media management. They can take care of creating graphics, engaging with audiences, video editing, post scheduling, and so much more. If one of your resolutions is to grow your audience and social media presence, don’t spend countless hours a month doing it, hand it off to your virtual assistant! 

Toward the middle and end of the year, we can start to feel so overwhelmed by our workloads that we begin to lose touch with more important things outside of our work life; such as family and friends. Make it your New Year’s resolution to take time for yourself. Enjoy your time away from work, take an extra day off, spend time with your loved ones, without the hassle of having to worry if work is getting done. Your virtual assistant is there to make sure that you are living stress-free while your business continues to grow and prosper. 

A virtual assistant has your business’ best interest at heart. It is our job to watch you succeed and aid in the process. You will have somebody to bounce your ideas off and provide you with support, which is indispensable when you want to achieve goals. Your virtual assistant can give you opinions and suggestions for things you may not even notice about your business. They work to make your life easier. If you haven’t hired a virtual assistant yet, what are you waiting for? Now is a perfect time. It’s a new year. Start fresh! Hire a VA! http://www.lifebydesignvs.com

art creative holidays notebook
business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, Implementation, Marketing, Mindset, organizational behavior, personal assistant, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Preparing Your Business for 2022

Time flies when your business is booming. It’s that time of year again, the new year comes around and we have new goals to set for ourselves. As things slowly transition back to normal after the past two years, we need to prepare ourselves for whatever 2022 may throw at us.  How are you looking to change things in the coming year? Will you have a new vision for yourself and your business? Having a plan in place for the new year will help you review past performance and make adjustments to your business as needed. How do you plan on following through with your goals for this next year? We have gathered some tips on how you can prepare your business for the new year. 

  1. Reflect on the past year.

It’s no secret that the pandemic has probably affected all kinds of businesses in one way or another. Many have continued to work from home, others have returned to their offices, and some businesses have grown or shrunk as a result of the pandemic. Whatever the case, it is important to review the business activity in the last year to know where you can make improvements for the new year. Think about what your business has accomplished and how you can build on these in 2022. If your business is performing well in a particular area, the new year is a great time to increase that growth. What goals were you unable to reach in the last year for your business? Were they realistic? Why did they fall through?

  1. Write a Business Plan

Writing a business plan is essential when you first start a business. However, it is also very useful to have a yearly business plan to nurture your success in the new year. What direction will you be going in? Will it be the same as last year? In your business plan, you should also include budget and revenue goals for the coming year. Your goals should be business-specific, easy to measure, realistic, and relevant to your overall strategy. It is a good idea to think of 2 or 3 main business goals for the year, these could be related to financial outcomes, your customer base, or anything relevant to your overall business strategy.

  1. Consider Expansion

Plan for growth! If your business has been doing increasingly well, you may want to get ahead of the game and consider expanding your team. It is easy for a business owner to become overwhelmed once their business starts to take off. Remember, when expanding your team, the ultimate goal is to strengthen your existing team. Hire carefully and make sure you are hiring employees that fit the vision and mission of your business.

Starting a new year is an exciting time. I have been so grateful to see my business grow in the last year and I can’t wait to see what 2022 has in store for us. Our team is so excited to continue to help small business owners grow their businesses. For the solopreneur, we can help you get your time back. Are there too many tasks including employee training and development, and you simply cannot get everything done, at least not without working yourself to death? We can help! Visit us at http://www.lifebydesignvs.com

thank you signage
business management, businessbuildingstrategies, Goal Setting, Implementation, Mindset, organizational behavior

The Power of Gratitude for Your Business

It’s officially the holiday season, a time for cozying up next to the fireplace, enjoying winter festivities, and most importantly, a time for giving thanks. According to Harvard Health, “Research suggests that one aspect of the Thanksgiving season can actually lift the spirits, and it’s built right into the holiday — being grateful.” Showing gratitude helps people feel more positive emotions, deal with adversity, and build strong relationships. This is true not only in our everyday life but also in our work life or in our business. Gratitude in the workplace can affect the overall work climate and promote a sense of belonging to something greater than ourselves–to feel a sense of meaning at work. With gratitude, the more you give the more you get in return. So how does showing gratitude affect your business?

Showing gratitude towards employees or coworkers can be extremely beneficial to a business owner. When hard work is not only recognized, but appreciated, this can directly influence performance, productivity, and retention. When a person feels acknowledged and appreciated for their work, they are more likely to continue to perform well and are more inspired to improve business outcomes. The best part of all, a simple thank you can go a long way, at no cost for you.

By showing gratitude in the workplace, you are creating an environment where all employees are happy to go above and beyond because they feel valued and appreciated. The direct results of this will include overall happiness amongst your team, trust from your team, boosts in self-esteem, and better performance. Let’s face it, no one enjoys an ungrateful employer. Many times, acts of gratitude are not received well because they are achievement-based as opposed to employee-focused. Authenticity is key in creating a positive environment in the workplace. Consider writing handwritten thank you notes to your employees to show your appreciation. It is also important to acknowledge the small things that sometimes go unnoticed. This will encourage your team to pay close attention to detail. 

Gratitude is a form of self-love. Pass it forward and improve organizational behavior. As you begin to acknowledge and appreciate the small things, you’ll be surprised at how your company culture begins to change. Gratitude leads to kindness, generosity, and empathy and it even promotes better sleep & improves your mental & financial well-being. Take every opportunity you can to make your business more personal, and never forget about the ones who have helped you reach the point you are at right now.

business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, Mindset, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Vision and Belief for Business Owners

In all goals or tasks we complete, we are guided by a purpose. Having a clear sense of vision for your business allows you to define and achieve short-term or long-term goals. This is the first and most crucial step in starting or running a business. If you don’t know where you’re going, how do you plan on getting there? More than just a goal, a vision is the embodiment of our hopes and dreams for your business. With the tools at your disposal, you make those dreams a reality. You don’t need a degree in business or years of experience to build a vision for your business. Trusting in your capabilities is the key to making a change and seeing results. We’ve gathered our tips and tricks for building and growing your vision as a business owner. 

  1. Believe in yourself: 

Believing in yourself is step 1. If you don’t believe you are capable of achieving your goals, odds are you won’t. One reason many business entrepreneurs fail is that they give up after failing. Don’t get stuck in the situation or dwell on your failures. Instead, overlook the failure and find ways to the road to success. There are millions of business owners who have walked in your shoes and know what it feels like to fail or make mistakes, but they wouldn’t be where they are if they hadn’t picked themselves up and tried harder the second time around. Every successful business goes through phases, but don’t let it be your downfall. 

  1. Write it down:

Once you’ve developed confidence in your entrepreneurial abilities, you are ready to get your vision on paper. I recommend starting with 3 essential pillars of finding a vision: mission statement, vision, and values. Your mission statement will define what you’re there to do. It is the general heading of what your business is. Remember, your mission should be timeless and rarely, if ever, change. 

Your vision is where you aspire to be once you’ve achieved your mission. A strong visions statement defines where the company is now, and where you would like to be in the future. Focus on your business goals and future aspirations. Your vision should be uplifting and inspiring. 

Building upon your mission and vision, you need business values. What do you stand for? What core values make up the DNA of your business? By defining your values, you can better guide business decisions and customers can know what to expect from your service or product. Make sure to use strong concrete language to make it clear what your values mean and how they represent your business.

  1. Patiently, confidently, work at it

You have the power to make an impact through your business endeavors. You have something useful to offer the world. Build that confidence, create a concrete message and vision, and work towards building it. When your audience interacts with you or your business, they should find value in it. As entrepreneurs, we need to have a little faith that if we keep at it, everything will turn out fine in the end. If you set achievable goals for yourself, believe in your abilities, speak into existence what you want for your business, and work towards those goals every day, you will see results.

If you are already in business but have felt overwhelmed with the workloads and stress of growing your business, you may want to think about outsourcing to a virtual assistant. Virtual assistants are easy and affordable and can help you achieve all your business goals. It’s no secret that investing in your business is incredibly useful in achieving success. 

business management, businessbuildingstrategies, Digital Marketing, executive assistant, personal assistant, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Launch Your Business With the 6 Figure Virtual Assistant Course

Setting up a business can be scary, but it doesn’t have to be. In any career, when you utilize the tools and information available to you, you can learn as you go and still achieve great success as a business owner. That is what being a Virtual Assistant is all about. That’s why we have created a course for any existing or new Virtual Assistants who are looking to increase their earnings and achieve success in their business. We have gathered our tips and tricks to becoming a 6 Figure VA to help you boost or kickstart your Virtual Assistant business. Are you ready to work on your own terms and by your own design? Then this course is exactly what you’re looking for. 

VAs who know their stuff get paid better. It’s true. The more skilled you are, the more you can charge! This course will show you step by step how I grew my business from nothing to 6 figures in only 10 months and now have a team of 7 helping over 20 clients every month! I won’t teach you anything that I myself haven’t done. And I will give you all my secrets! Here’s what you can expect from this course:

  1. Full Access to the 10 Module Course
  2. Bonus 11th Module!
  3. Tons of Free Downloads
  4. Access to a Members Only FB group
  5. Live weekly training in FB group 

In this course, you’ll learn about the different types of VAs, what you need to set up your office, how to find the perfect niche for you, where to find clients, how to get the clients to say yes to you, contracts, and paperwork, payments and much more! So what are you waiting for? You’ve got everything it takes to become a 6 Figure VA and I’m excited to be your helping hand on this journey. Our course is now available for preorder. Don’t miss out on this amazing deal. 

PRE-LAUNCH PRICE ONLY $247! 

This deal won’t last! On launch day the price goes back up! 

Get it at http://www.geneanroberts.com