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The Importance of Email Marketing

Email marketing is a cost-effective direct marketing strategy used to create connections with your customers and audience through email campaigns. Emails can be promotional, informational, or serve a specific purpose. Email marketing campaigns are usually sent out to a large contact list that has subscribed to receive promotional emails from your business. You can use email marketing to promote deals, updates on your business, call to action, etc. While many may think that social media is the only relevant digital marketing tool these days, email marketing has not lost its relevance and effectiveness. 

According to Sendinblue: 

  • In 2020, there were over 4 billion global email users. 
  • 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
  • 62% of consumers ranked email as their top preferred communication channel with small businesses. 

Through email marketing, you can stay in contact with your audience, build brand awareness, gain valuable customer data for more intentional and meaningful customer touchpoints, create personal experiences, and get the highest ROIs. 

To create the best email marketing strategy, we suggest following these steps: 

  • Set email marketing goals
  • Pick the necessary email marketing tools
  • Determine the target audience
  • Identify the appropriate list building tactics
  • Divide your mailing list into segments
  • Identify the types of emails to send
  • Create a schedule for sending emails
  • Format the email content
  • Optimize your emails
  • Conduct split-testing
  • Monitor email performance reports

Email is the most prominent form of communication and practically everyone with internet access has email. It has never been easier for you to get in touch with your consumer base in real time. Taking advantage of this affordable tool can boost awareness for your business and help you grow your community. Not only can your customers receive info about discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like and grow your business by word of mouth. 

If you’re looking to optimize your email marketing strategy or you’re ready to start utilizing this tool for your small business, our team of Virtual Assistants can help you with this process. Our VA’s have experience in various platforms of email marketing campaigns and can design and automate all of your emails to your list of contacts. 

Check out our email marketing packages here → https://lifebydesignvs.com/services/ We have options for every budget. 

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business management

Women’s History Month: Celebrating Women in Business

“A confident woman, a woman who truly knows her worth and her power, is a force to be reckoned with.”

– Mandy Hale.

We, at Life By Design Virtual Solutions, a proud, woman-owned and women-run business. So, it’s only fitting to highlight that March is Women’s History Month.

Since 1987, we have honored women during the month of March for the contributions they have made toward history, culture, and society. We are honored to recognize those who have successfully challenged the discrimination women face as entrepreneurs and as members of the paid labor force.  Women have always worked hard, but often their work has been undervalued and underpaid. Times have changed. 

Women entrepreneurs challenge the discrepancies that women face in the labor force every day by driving innovation and technology and placing small businesses on a global competitive playing field. Now that is something to celebrate!

Women-owned businesses employ 9.4 million people in the US according to Business Wire publication ( shorturl.at/hnvT1 ). That is 13 million new businesses and 9.4 million employees! Incredible! This means that women are fueling the economy and the economic impact is undeniable. According to CNBC (shorturl.at/swzPR), women-owned businesses generate an annual revenue of $1.9 trillion. There is no doubt that women-owned companies are performing better than they have at any other time in U.S. business history. Exciting News!

The number of women-owned businesses has increased by almost 3,000% in the period 1972–2018 (shorturl.at/bcxFS). It’s important to mention that women-owned and minority-owned businesses were only tracked starting in the year 1972, but this new data shows not only the remarkable impact women entrepreneurs have on our economy when it comes to creating jobs and generating revenue, but also the growing role of women-owned businesses in our communities. 

As Michele Obama says, 

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” 

The US ranked one of the top global powerhouses for female entrepreneurship according to CNBC (shorturl.at/vACFP). The global pandemic has affected women in business at disproportionate levels. This has led women business founders to look for new ways of working, including tapping into new business opportunities and switching up existing models, like going digital. 

One of the reasons women are leading the pack in new business, is the way they are approaching how to actually run a business. Many women are putting a focus on work-life balance, respect, collaboration and compassion for their employees.  The Future is Female. There is no looking back. 

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”

– Michelle Obama.