business management

Lead Generation Tasks You Can Delegate To A Virtual Assistant

First of all, what is a lead?


A lead is someone who is interested in your product, service, or business. A person shows interest by submitting personal information to get a freebie, signs up for a trial, or subscribes to your content. This person is a lead. 


There are two types of leads, outbound leads and inbound leads, and both are important for growing your business. 


An outbound lead is someone who doesn’t know about your business yet, but you want them to know about it. The best way to get people to know about your business is to reach out to those potential customers, interest them in your product/services, and explain what you do and how you can help them. This is where a virtual assistant (VA) comes in. You can delegate some outbound lead generation tasks to VA’s!


4 Outbound lead generation tasks you can delegate.


  1. Cold calling- When hiring a VA for cold calling, make sure they are well versed in your business or industry. Give them a script and tight parameters to ensure they have the tools they need to do the job well. 
  2. Cold emailing- Any VA should have experience writing emails and setting up campaigns. This is a great task to outsource to your VA. Just make sure they are on brand and in your voice. 
  3. Social selling- Social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads. Done right, social selling could potentially replace the dreaded practice of cold calling.
  4. Data collection- This is an easy one. Once you have reached out to a potential customer, you will collect information about them, such as their contact information. Have your VA compile all the data for your leads into an organized spreadsheet for future use. 


Alternatively, inbound leads come to you through your social media, website, or blog. They find you through SEO keywords or even word of mouth.  


Managing inbound leads is time consuming. Getting people’s attention, especially on the internet, is very competitive. In order to attract clients, you need to understand what a potential consumer needs or what their pain points are. You have to study that, write copy and make graphics that portray their needs and how you are the business that offers a solution! And ultimately, get them to you with a CTA! Phew. 


These things take up a lot of time–time that you could be spending on other tasks, like developing your product or expanding your team.


6 Inbound lead generation tasks your VA can handle for you.


  1. Content creation- Definitely hire a VA for this. Content creation is time- consuming, but ultimately, not terribly difficult. Allow your VA access to your previous content, logos, and brand kits. Have them create content with your voice. This content can be used on all social media platforms, marketing campaigns, blogs etc. 
  2. Social media management- Many businesses will offload the entirety of their social media to a VA. This VA can create content, come up with a social media strategy, schedule out social media to a variety of platforms, and engage with your customer base, so you don’t have to!
  3. Email marketing- Hire a VA to help you with creating and sending email campaigns.
  4. Basic SEO– Many VA’s are well versed in SEO, which is important to consider in our social media driven marketing world, and take advantage of their skills.
  5. Basic marketing research- You most likely don’t have time to research potential leads and your competition. A VA is a perfect person to spend the hours needed nurturing leads and seeing what your competition is doing. What is working for them and what isn’t? Your VA can help you find out. 
  6. Graphic design- There are a variety of software options available now for graphic design that don’t require a bachelor’s degree in graphic design to navigate. A VA can create and edit graphics for you to use in various areas of your marketing. 


In conclusion, businesses should have inbound and outbound lead generation as part of their sales and marketing efforts. It’s a process that begins with generating awareness about your product or service and ends with converting leads into customers, which involves dozens of smaller activities that you simply have no time for.


That’s why many businesses delegate their inbound and outbound lead generation to a VA. It’s more efficient and cost-effective to hire someone to fill your sales pipeline with interested leads. 


And when you have a VA to help you with generating leads, they can also help with other tasks, like social media management and email campaigns.


Think about it this way: would you rather spend hours trying to generate leads yourself or use that time to work on high-level tasks that only you can do? If you want to focus on growing your business, then lead generation is best left to a virtual assistant. 


Are you interested in learning more about our virtual assistant services at Life By Design Virtual Solutions? Check out our website here Let us do the busy work, so you can get back to doing what you love. 

small business

The Importance of Email Marketing

Email marketing is a cost-effective direct marketing strategy used to create connections with your customers and audience through email campaigns. Emails can be promotional, informational, or serve a specific purpose. Email marketing campaigns are usually sent out to a large contact list that has subscribed to receive promotional emails from your business. You can use email marketing to promote deals, updates on your business, call to action, etc. While many may think that social media is the only relevant digital marketing tool these days, email marketing has not lost its relevance and effectiveness. 

According to Sendinblue: 

  • In 2020, there were over 4 billion global email users. 
  • 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
  • 62% of consumers ranked email as their top preferred communication channel with small businesses. 

Through email marketing, you can stay in contact with your audience, build brand awareness, gain valuable customer data for more intentional and meaningful customer touchpoints, create personal experiences, and get the highest ROIs. 

To create the best email marketing strategy, we suggest following these steps: 

  • Set email marketing goals
  • Pick the necessary email marketing tools
  • Determine the target audience
  • Identify the appropriate list building tactics
  • Divide your mailing list into segments
  • Identify the types of emails to send
  • Create a schedule for sending emails
  • Format the email content
  • Optimize your emails
  • Conduct split-testing
  • Monitor email performance reports

Email is the most prominent form of communication and practically everyone with internet access has email. It has never been easier for you to get in touch with your consumer base in real time. Taking advantage of this affordable tool can boost awareness for your business and help you grow your community. Not only can your customers receive info about discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like and grow your business by word of mouth. 

If you’re looking to optimize your email marketing strategy or you’re ready to start utilizing this tool for your small business, our team of Virtual Assistants can help you with this process. Our VA’s have experience in various platforms of email marketing campaigns and can design and automate all of your emails to your list of contacts. 

Check out our email marketing packages here → We have options for every budget. 


business management

Women’s History Month: Celebrating Women in Business

“A confident woman, a woman who truly knows her worth and her power, is a force to be reckoned with.”

– Mandy Hale.

We, at Life By Design Virtual Solutions, a proud, woman-owned and women-run business. So, it’s only fitting to highlight that March is Women’s History Month.

Since 1987, we have honored women during the month of March for the contributions they have made toward history, culture, and society. We are honored to recognize those who have successfully challenged the discrimination women face as entrepreneurs and as members of the paid labor force.  Women have always worked hard, but often their work has been undervalued and underpaid. Times have changed. 

Women entrepreneurs challenge the discrepancies that women face in the labor force every day by driving innovation and technology and placing small businesses on a global competitive playing field. Now that is something to celebrate!

Women-owned businesses employ 9.4 million people in the US according to Business Wire publication ( ). That is 13 million new businesses and 9.4 million employees! Incredible! This means that women are fueling the economy and the economic impact is undeniable. According to CNBC (, women-owned businesses generate an annual revenue of $1.9 trillion. There is no doubt that women-owned companies are performing better than they have at any other time in U.S. business history. Exciting News!

The number of women-owned businesses has increased by almost 3,000% in the period 1972–2018 ( It’s important to mention that women-owned and minority-owned businesses were only tracked starting in the year 1972, but this new data shows not only the remarkable impact women entrepreneurs have on our economy when it comes to creating jobs and generating revenue, but also the growing role of women-owned businesses in our communities. 

As Michele Obama says, 

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” 

The US ranked one of the top global powerhouses for female entrepreneurship according to CNBC ( The global pandemic has affected women in business at disproportionate levels. This has led women business founders to look for new ways of working, including tapping into new business opportunities and switching up existing models, like going digital. 

One of the reasons women are leading the pack in new business, is the way they are approaching how to actually run a business. Many women are putting a focus on work-life balance, respect, collaboration and compassion for their employees.  The Future is Female. There is no looking back. 

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”

– Michelle Obama.