business management

What Does an Executive Assistant Really Do?

I’m sure you have heard of the job title executive assistant (EA) before. Maybe in context with many other job titles such as personal assistant and administrative assistant. So what exactly is an executive assistant?

Executive assistants are professionals who have experience with project management and administrative tasks. They’re the go-to person who works closely with upper and senior management at a company to manage their calendar and schedules.

They are upper management’s right-hand assistants! 

When you’re working as the right-hand person for a CEO, or senior company team members, you’re responsible for them “working at their most optimal level.”  Your job is to keep them moving and have everything they need to be fully efficient at their fast and busy level.

EAs are organized, quick on their feet, have thick skin, and should know the in’s and out’s of the company they work for. So what exactly do they do?

The job description for an EA will always be specific to whatever company is employing the EA. Typical duties, however, will include scheduling and handling everything on the executive’s calendar. Consider executive assistants the gatekeepers of an executive’s time.

Here is a list of common responsibilities:

  • Act as the point of contact among executives, employees, clients and other external partners
  • Manage information flow in a timely and accurate manner
  • Manage executives’ calendars and set up meetings
  • Make travel and accommodation arrangements
  • Document daily expenses and prepare weekly, monthly or quarterly reports
  • Format information for internal and external communication – memos, emails, presentations, reports
  • Take minutes during meetings
  • Screen and direct phone calls and distribute correspondence
  • Organize and maintain the company’s online filing system

Typical skills and requirements:

  • Work experience as an Executive Assistant, Personal Assistant or similar role
  • Excellent MS Office knowledge
  • Outstanding organizational and time management skills
  • Familiarity with office software and applications 
  • Excellent verbal and written communications skills
  • Discretion and confidentiality

EAs are usually expected to work independently on certain tasks or projects over a given period of time. As such, being able to multitask and stay on track are key qualifiers.

At Life by Design Staffing Solutions we have a team of expert Executive Assistants that come from a diverse background of industries. We are skilled at matching the right freelancer for you and your business.

Interested in learning more about how we can help you grow your business? Head to our website:

https://lifebydesignvs.com/getstarted/

 

business management

How Investing in a PM Can Grow Your Business

Project managers (PM) play a critical role in any business, though that role can be hard to define and easy to underestimate. Most companies wait too long to hire a project manager because it seems unnecessary and find out too late that it is, in fact, necessary for company growth. As a new or growing business, how can you identify when you need to hire a project manager? 

Are you struggling to keep track of project details? 

Are you having problems with delegating project tasks and managing your team?

How about your team? Are they staying motivated and on task?

Any of these questions resonating with you? Yes?

You might consider hiring a project manager.

How can a project manager help your team?

  • With planning, an essential and crucial element of any project. Project management ensures setting proper expectations about what can be delivered, by when, and for how much. They negotiate reasonable and achievable deadlines and milestones. They will define and clarify project scope, develop the project plan, outline the project schedule, and create policies and procedures to support the achievement of the project objectives.
  • With organization, a PM sets up the project team’s structure so the plan created during the planning phase can be executed effectively. The project manager organizes projects into phases and task lists. They assign tasks to people and get status reports so everyone knows they are on time and under budget. Project managers know where each piece of the project is and where it is going next to ensure that all components are moving through the workflow in a timely manner. 
  • With communication, a PM ensures all communication lines are open. This helps ensure the project is headed in the right direction. Having a central communications person decreases confusion and increases accuracy, a crucial component of any project!

Project managers require a variety of hard and soft skills. They need to have experience with many different types of projects and people in different industries.

When looking to hire a project manager, look out for these crucial skills:

  • They listen carefully.
  • Able to plan large scopes of work as well as schedule daily tasks.
  • Excels at prioritizing the tasks at hand.
  • They practice creative problem solving.
  • Can identify and manage project risk.
  • Will provide helpful feedback to clients and production teams.
  • Able to lead teams to success.
  • They are interested in upskilling and continuing to keep learning and growing. 

It’s not always feasible to hire an in-house dedicated project manager. Even part-time, a project manager can be a costly hire. So, consider hiring a freelance PM to fill your needs. A freelance project manager has all the same skills and experience as an in-house PM, but at a noticeable price cut. They are flexible, affordable and easy to hire. 

Whichever project management style works best for your company, our team at Life by Design Virtual Solutions can help!

https://lifebydesignvs.com/

 

business management

3 Reasons to Outsource Recruiting

Recruiting and hiring are crucial parts of any business, you need to make sure you are hiring the right person for your company.

Maybe you are struggling to fill a specific role, or you have a lot of positions to fill and little time, or you just can’t afford to hire an in-house recruitment team. Whatever your reason is, getting outside help will help you get the job done effectively and efficiently. 

Whether you are a small business or a larger one outsourcing – recruiting means your team can get on-demand support. 

So how can outsourcing the hiring process benefit your company? 

First of all, it can save you money. How, you ask. Just like many freelancers, external recruiters are only helping you when there is a need. Compared to a full-time in-house employee, this can save you a significant amount of money.

Recruitment costs can also include advertising, online job boards, tools, and software. The costs can add up. When you outsource, you only have one cost to worry about – paying your external partner.

Secondly, outsourcing saves you time. Hiring can take up a lot of your time. Writing the job description, advertising, sourcing, vetting, following up, and interviewing are all time-consuming tasks. By delegating the entire process or parts of it, to an experienced recruiting freelancer or recruiting agency, you are saving time. 

When you know a professional is focusing on these tasks, you can use your time to focus on other important parts of your business, like scaling up. You can save a lot of time on some tasks where you don’t have the expertise (e.g. sourcing) but still participate in interviews where your point of view is valuable or be part of the final interview after an initial vetting interview. This gives you the best of both worlds: control over the process and saving time. Win-Win.

Thirdly, you can accelerate the hiring process by outsourcing because the external recruiter is focusing on finding you the right candidate. Finding the right candidate can sometimes take one to two months! Now, what if you are growing quickly and need to hire many new employees at once? This can become an all-consuming task. Outsource! External recruiters can effectively and efficiently advertise, source, vet, and interview candidates for you. What if you are hiring for a completely new role within your company? Outsource to an experienced recruiter who has hired for this role before. Utilize their expertise for efficiency and effectiveness.

When you choose to outsource, not only are you taking the hiring duties off your shoulders but also the shoulders of other employees or departments. This means that you and your co-workers can fully focus on what you do best and not spread yourself too thin.

Generally speaking, outsourcing certain tasks of your business to qualified experienced freelancers or agencies will save you time, money, and stress. To learn more about outsourcing for your business, reach out to Life By Design Virtual Solutions. www.lifebydesignvs.com

 

business management

Office Wellness

The start of a brand-new year is upon us. Many of us are starting the year off with renewed goals of health and wellness. This is not just about losing a few pounds, hitting the gym a little more or watching what you eat. This includes overall well-being and that involves those who you work closely with. Your employees and co-workers. 

So, what can leaders like you do to support your co-workers? Here are four ways you can make 2023 the healthiest year yet for your team.

  • Create a “people first” work environment. Work-life balance, that’s all we hear about these days. Well, there is a reason why. People are realizing that the past workaholic culture of the United States just isn’t sustainable. Hustle culture is being replaced by a work culture that respects and nourishes its employees. So make sure you are evolving along with an evolving work culture. How? Offering flexibility and compassion whenever possible can help reduce work-related stress. Realize that your team has family and friends that are important outside of work.
  • Ask how your team members are doing. When was the last time you actually inquired about an employee’s well-being? Physical and emotional. Setting up a time to check in and discuss how you can support them will help each person feel seen and cared for. Make sure to carve out time beyond your regular working meetings. Even a short conversation can make a big difference. 
  • Encourage teamwork. Research shows that collaborative problem-solving leads to better outcomes. People are more likely to take calculated risks that lead to innovation if they have the support of a team behind them. Working in a team encourages personal growth, increases job satisfaction, and reduces stress. It’s the foundation on which successful businesses are built. 
  • Recognize and celebrate wins! Recognition is an important driver of psychological wellness. Taking the time to recognize good work will make your people feel appreciated. This also incentivizes employees to continue to work hard and reinforces the impact of all they do. Doing so builds camaraderie, acts as an incentive for the next round of work and reinforces the teamwork you’ve already built. A little bit goes a long way. 
  • As more research and evidence are released surrounding the links between mental health and happiness and productivity in the workplace, it’s important to ensure you’re actively cultivating a space and culture where employees are motivated to come to work get the job done.

Interested in what we do at Life By Design Virtual Solutions? Reach out here www.lifebydesignvs.com to talk to one of our trained freelancers. 

business management, businessbuildingstrategies, organizational behavior

Organize Your Business Life

Happy 2023 everyone! Have you made your new year’s resolutions? If one of them is to be more organized in your business life this post is for you!  Here are some ideas so you can be successful at keeping your resolution this year!

First of all, identify what needs to be more organized. Is it your home office? Or your company office? Do you need to organize your computer files or physical files? Or how about all of the above? I thought so…

Second, divide and conquer. Go around and write down a list of everything you need to organize. If it’s a large project, like organizing your entire home office, break it down into smaller workable parts. Crossing off things on your to-do list will be immensely satisfying. 

Third, use the magic of calendar blocking. By setting aside a specific time for decluttering and organizing, you’re more likely to focus on actions that will help you get organized. You’ll stop expending energy trying to figure out when is the best time to declutter because you’ll already have made space in your schedule for doing it.  Read all about how and why calendar blocking is a must for small business owners here.

Fourth, digitize your filing system. This can be a big project, one that you may want to outsource to a virtual assistant, but it’s the right move in the long run. You are going to want to digitize all your receipts, tax documents, and business-related paperwork. No more sorting and sifting through piles of paper for you! Digitizing your files will save you time, which will free you up to focus on more important things, like upscaling your business!

Fifth, develop a system for staying organized. Identify problem areas and work on ways to keep them in check. The previous idea is a great way to keep paperwork organized. Is your office space cluttered? Ask yourself why that is. Maybe you don’t have enough space to put things. Brainstorm why it’s not organized and what the solution could be. Maybe you need a bigger desk or a bookshelf? The solution to staying organized is there, you just need to identify it. 

And lastly, everything needs to have its place. One thing that often prevents business owners from staying organized is simply not having a clear and thought-out location for every item they need to run their business. Just knowing where to go for a certain item and where a certain item belongs goes a long way toward your new year’s resolution to start the year with a clean slate. Having a place for everything is the backbone of an organized business.

I hope all these ideas will help you to reach your new year’s resolution. And if the task is just too big, or you want to invest in a time saving virtual assistant. Reach out, we would be happy to help https://lifebydesignvs.com/.

business management, businessbuildingstrategies

Why You Should Systemize Your Networking Strategy

Ah, networking…it’s that time of year again.

Love it or hate it, developing relationships with other people in your industry plays an important part in scaling your business. 

The holiday season is a BIG networking time for you and your business. It’s a time when you attend holiday parties and socialize outside of the office with your friends, peers, and colleagues. So take this opportunity to strategize and systemize your networking. 

Why is networking important for your business, big or small?

Networking allows you to:

  • Connect with others in your industry and form relationships with potential new partners.
  • Find new customers and clients.
  • Open yourself to bigger and better opportunities.

But the art of networking can be a tough chestnut to crack. 

Those of us who are more introverted can find networking challenging and exhausting and honestly downright anxiety-inducing (me!) And even the most Type A person in the room can find that winging it at networking events doesn’t produce the same results every time. The bottom line is, playing it by ear is not an effective way to network!

So, how do you win at networking?

By using systems! 

If you want to learn why you must systemize your business read my previous blog here.  What do I mean by systems? Systems are the procedures you have in place to keep your business running. Think of it as standard operating procedures you give yourself and your employees as checklists so you/they can implement it, even without training.

Systems should be set up for the activities that you use to run your business. This includes networking! If any activity is required to get things done in your business, it should have a system. 

By turning your networking efforts into a repeatable process, you can connect with more people authentically.  A system will help you focus on building relationships. 

When you already have a system for determining which networking events to visit, how to prepare beforehand, and when to follow up, all you have to think about is the person in front of you. You want a systemized strategy for networking so you can have a structure that allows you to be fully present in those relationships.

Consistency is the key to systems.

When you’re prepared and you have a process in place, you can provide the same, practiced experience every time. And the presentation is important in making a good impression, especially when it comes to business. 

Make sure your team follows the systems in place. This is important for consistency. Getting your team to follow systems can come with some pain points, read my previous blog here to learn best practices for getting your team to consistently follow systems. 

Not everybody feels comfortable networking, so the more you practice this systemized approach to networking, the more comfortable you’ll feel with networking overall. Just like practicing your big pitch or big speech until you are comfortable with it, it’s the same idea. 

So get out there! Do your thing! And don’t drink too much Champagne. Happy Networking and Happy Holidays from the team at Life By Design Virtual Solutions

business management

Tips For Staying Productive At Work During the Holiday Season

“How do I stay focused on work during the holidays?”

 

If you are working from home, this adds an extra challenge, posing the question:

 

“How can I stay home and stay focused at work?”

 

Even though it is one of the most wonderful times of the year, the holidays can be a productivity killer. So how can you balance celebrating the season while keeping productivity high? Here are 5 tips on how to stay productive during the busy holiday season. 

Plan

Make a to-do list of your priorities, estimate the time it will take you to finish each assignment, block time in your calendar for these assignments, and then start your work. Stick with your plan, it will help you stay on the right track. 

Don’t over commit

Saying “yes” to all requests while at work during the holidays only sets you up for failure –  given that you’re probably having trouble concentrating in the first place.

So, be selective with what you take on – list all your work, and decide what are your most important and most urgent tasks and goals for this time period. You don’t have to do everything that comes your way. 

While you may enjoy being the social planner and party decorator. The right way to embrace the holidays is not by fully surrendering to the preparation of festivities, the partying and decoration. Let someone else take the lead. 

You can still be helpful and participate in the celebrations, but remember that your time is valuable too. Especially if you will have to face specific end-of-year deadlines, the holiday spirit can easily be replaced by anxiety when deadlines loom.

Ask your loved ones to respect your work hours

Working while your loved ones are planning festive get-togethers means you’re bound to get caught in at least some of the logistical problems. To make sure you get quality work done, you’ll need to explain that you won’t be able to help your loved ones as much as you would like. Be clear on the times of day you won’t be able to answer their calls and requests – and instruct them how to reach you if there’s an absolute emergency.

Avoid multitasking

The number one biggest distractor during the festive season? Personal holiday errands. So don’t bring them to work. While you are at work, or during your work hours (those of you who work from home.) don’t shop, organize parties or do travel planning. Keep it work related.

Be flexible

Can you start your day earlier sometimes? That way you can leave earlier to run holiday related errands or bake cookies for your kids school holiday party. 

Can you take a few days off? If you have a couple of vacation days left, use them to do some holiday shopping and spend some quality time with your family and friends. This way, you’ll feel at least a little bit refreshed and recharged when you go back to the office, and thus more likely to focus on work in a productive manner.

Staying focused on work during the holidays isn’t  impossible – it just takes some planning and discipline. If you follow these tips, you’ll be certain to have both enough focus for your work and enough time to take in at least some of the holiday spirit.

Happy holidays everyone and share this post with your friends and family who might benefit from these holiday tips! 

 

business management

Lead Generation Tasks You Can Delegate To A Virtual Assistant

First of all, what is a lead?

A lead is someone who is interested in your product, service, or business. A person shows interest by submitting personal information to get a freebie, signs up for a trial, or subscribes to your content. This person is a lead. 

There are two types of leads, outbound leads and inbound leads, and both are important for growing your business. 

An outbound lead is someone who doesn’t know about your business yet, but you want them to know about it. The best way to get people to know about your business is to reach out to those potential customers, interest them in your product/services, and explain what you do and how you can help them. This is where a virtual assistant (VA) comes in. You can delegate some outbound lead generation tasks to VA’s!

4 Outbound lead generation tasks you can delegate.

  1. Cold calling- When hiring a VA for cold calling, make sure they are well versed in your business or industry. Give them a script and tight parameters to ensure they have the tools they need to do the job well. 
  2. Cold emailing- Any VA should have experience writing emails and setting up campaigns. This is a great task to outsource to your VA. Just make sure they are on brand and in your voice. 
  3. Social selling- Social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads. Done right, social selling could potentially replace the dreaded practice of cold calling.
  4. Data collection- This is an easy one. Once you have reached out to a potential customer, you will collect information about them, such as their contact information. Have your VA compile all the data for your leads into an organized spreadsheet for future use. 

Alternatively, inbound leads come to you through your social media, website, or blog. They find you through SEO keywords or even word of mouth.  

Managing inbound leads is time consuming. Getting people’s attention, especially on the internet, is very competitive. In order to attract clients, you need to understand what a potential consumer needs or what their pain points are. You have to study that, write copy and make graphics that portray their needs and how you are the business that offers a solution! And ultimately, get them to you with a CTA! Phew. 

These things take up a lot of time–time that you could be spending on other tasks, like developing your product or expanding your team.

6 Inbound lead generation tasks your VA can handle for you.

  1. Content creation- Definitely hire a VA for this. Content creation is time- consuming, but ultimately, not terribly difficult. Allow your VA access to your previous content, logos, and brand kits. Have them create content with your voice. This content can be used on all social media platforms, marketing campaigns, blogs etc. 
  2. Social media management- Many businesses will offload the entirety of their social media to a VA. This VA can create content, come up with a social media strategy, schedule out social media to a variety of platforms, and engage with your customer base, so you don’t have to!
  3. Email marketing- Hire a VA to help you with creating and sending email campaigns.
  4. Basic SEO– Many VA’s are well versed in SEO, which is important to consider in our social media driven marketing world, and take advantage of their skills.
  5. Basic marketing research- You most likely don’t have time to research potential leads and your competition. A VA is a perfect person to spend the hours needed nurturing leads and seeing what your competition is doing. What is working for them and what isn’t? Your VA can help you find out. 
  6. Graphic design- There are a variety of software options available now for graphic design that don’t require a bachelor’s degree in graphic design to navigate. A VA can create and edit graphics for you to use in various areas of your marketing. 

In conclusion, businesses should have inbound and outbound lead generation as part of their sales and marketing efforts. It’s a process that begins with generating awareness about your product or service and ends with converting leads into customers, which involves dozens of smaller activities that you simply have no time for.

That’s why many businesses delegate their inbound and outbound lead generation to a VA. It’s more efficient and cost-effective to hire someone to fill your sales pipeline with interested leads. 

And when you have a VA to help you with generating leads, they can also help with other tasks, like social media management and email campaigns.

Think about it this way: would you rather spend hours trying to generate leads yourself or use that time to work on high-level tasks that only you can do? If you want to focus on growing your business, then lead generation is best left to a virtual assistant. 

Are you interested in learning more about our virtual assistant services at Life By Design Virtual Solutions? Check out our website here https://lifebydesignvs.com/. Let us do the busy work, so you can get back to doing what you love. 

photo of people near wooden table
business management

How To Get Your Team On-Board With Your Systems

If you have read our previous blog,  Why You Must Have Systems In Place, you know how important they are for your business to continue functioning while you deal with life outside of your day-to-day business operations. And you know, life will happen whether you want it to or not. 

So, what do I mean by “systems?” Systems are the procedures you have in place to keep your business running. Think of it as standard operating procedures (SOPs) you give your employees as checklists so they can implement them, even without training.

You implemented these systems or hired someone (hello! Hire a VA to help!) into your business for better functionality so that you don’t have to be the only person to run your business. But there can still be problems. 

Businesses can experience a few pain points surrounding SOPs.

  1. You don’t have systems in place in the first place! Go back and read the blog mentioned above. 
  2. Your employees aren’t following your systems because they don’t want to.
  3. Your systems are so out of date, your staff doesn’t use them because they are no longer effective or efficient. 

So what can you do to ensure that your staff follows the systems you put into place?

First of all, make sure YOU are using these systems. As a leader, you must commit and lead by example. It trickles downhill!

Secondly, make sure the information for your system’s processes is accessible! Where can your staff find your system’s processes? Are you using a specific software? Do they have log-in capabilities? And does your staff understand all your system’s processes and procedures that you put into place? Are you sure?

Thirdly, if you are implementing new systems for your business make sure that your entire team is involved in the roll-out. 

How do you do that?

  1. Collaborate. Work together to problem solve. Use your team’s expertise, skills, and workflow knowledge to fine-tune your systems. 
  1. Train. Make sure the whole team is available for group training sessions. This might be a great time for some team-building fun as well.
  2. Survey. This is an efficient way to collect honest feedback, opinions, and responses from employees. 
  1. Revise. Use what you learned from surveying your employees to improve your systems and make necessary changes.
  1. Clarify. Make sure everyone is on the same page and answer any system questions your team may have. 

How do you keep your team engaged in following the systems you put into place?

  1. Use your processes and procedures in the daily management of your company.
  1. Regularly review your processes. 
  1. Accountability. This is not only pointing out when someone is not doing their job correctly but also rewarding them when they are. Make sure your consequences and rewards are clear and consistent.

Using these strategies together will ensure that your team follows the systems that you have in place and will continue to do so in the future. 

One of the services we at Life By Design Virtual Solutions offer is to help create and implement systems in your organization. If you are interested in learning more about systems/SOP please reach out to us at https://lifebydesignvs.com/.

business management, businessbuildingstrategies

Top 3 Reasons to Hire a Social Media Virtual Assistant

Social media for a business is no longer a side job or an afterthought. Social media is a mega marketing tool that people can’t ignore. Why? Because there are over 4.62 Billion social media users today on average, people spend 2 hours and 27 minutes on social media EVERY DAY.

So, what is a social media virtual assistant? A social media virtual assistant refers to a contract worker who works remotely. They have the requisite skills, training, and knowledge to drive and guide your brand’s social media tasks. Tasks include managing the social media handles and scheduling posts, researching trends, posting quality content, and engaging your user base.

Here are three reasons you should outsource your company’s social media to a virtual assistant.  

  1. They help reduce costs. Since a virtual assistant is a contract worker, you save by not having them as W-2 employees. There is no overhead like benefits and insurance. You also don’t have to train them since they specialize in specific skill sets and experience. They work remotely, so there is no supplying office equipment for them. You pay them hourly only for the work done. And you can leverage improved business efficiency by delegating everything social media-related to the assistant while you focus on getting new customers, retaining the existing ones, and driving profits.
  1. They can engage your target market organically. Your social media pages need to stay active and have a consistent dialogue running. You are not trying to promote your brand in a sales-y, irritating way. You are trying to have fulfilled conversations with real customers. It’s about being relevant to the user’s everyday life and driving authentic interactions that promote the brand to have an emotional and more intimate connection with the customer (as opposed to having a purely transactional one). This is where the role of a dedicated social media assistant starts. They can respond to each post in real-time and boost engagement rates through the roof.
  1. They can develop a strategy. Posting a series of random social media posts will not fly for your social media campaigns to be effective. You need to move ahead strategically, keeping in mind your business goals, social media goals, user needs, and demands. Social media is constantly changing, and your social media virtual assistant will be well-versed incurrent trends. A strategically aligned social media strategy can have big payoffs. However, it requires plenty of time, effort, and commitment – which you can do by hiring a seasoned social media virtual assistant.

Hiring a social media virtual assistant will make your social media strategy more organized, goal-focused, customer-centric, and results-driven. It will provide a massive ROI in the long run. 

Ready to take your social media to the next level?
Hire a virtual assistant today.  https://lifebydesignvs.com/