business management

Summertime Strategies for Business Owners

It’s no secret that the summertime can be a hectic time for business owners. With temperatures rising and hours of daylight increasing, it can be easy to forget about taking some well-deserved time off for yourself.

As a business owner, your priority is to keep your company growing and profitable. But, in order to do this successfully, you need to ensure that you take time out for yourself every now and then – especially during the summertime. Achieving a work-life balance is essential for improving productivity and preventing burnout.

One of the best ways to enjoy the summertime while still growing your business is by taking some time out to enjoy nature. Taking a break from work and immersing yourself in nature can help reduce stress, clear your mind and renew your focus and energy for the tasks ahead. In Japan, shinrin-yoku, or forest bathing, is actually prescribed by medical professionals to combat work burn-out. 

There are many simple activities you can do outdoors that will help you relax while still keeping an eye on your business. For example, you could try going for a walk or a hike in the countryside. You could also try going for a swim at your local beach or lake. Even spending some time fishing or reading in a quiet spot can be incredibly calming and rewarding. Just get out there and embrace ecotherapy. 

Meditation is another great way to enjoy nature while still keeping an eye on work-related tasks. Sitting outside in a peaceful, natural environment can help you clear your mind and focus on the task at hand. It can also help you gain perspective and allow you to make decisions that are best for your business.

Another important way to stay productive during summer is adopting time management strategies. Time management is key for achieving a great work-life balance during the summer months. Summertime can be deceiving, with the longer daylight hours, we can oftentimes feel that we have plenty of time to get everything done that needs to be completed. 

We wake up energized as we head to work in daylight and we even return home and it’s still daylight. The entire evening is available to spend with friends, get caught up on household projects, take part in a favorite hobby or finish those last emails. But what happens in reality? Many people with the best intentions, end up finding that at the end of the week, you haven’t accomplished enough and are taking work home for the weekend. This happens to the best of us.

Time management is just that – the ability to manage time. It requires effort to be good at it and in most cases, must be learned. How good are your time management skills? 

Here are some time management strategies that can really help you stay on track during the glorious summer months:

  • Schedule time for high-priority tasks.

Organizing a list of things that need to be done is a great way to keep track of your progress. But, there are only so many hours in a day and it is up to you to make sure you are using your time in the most efficient way possible. So instead of hammering out a to-do list, make a schedule for your most important priorities. 

Any task that’s important to your success should have a time assigned to it. Appointment books or software work if you follow them. Schedule appointments with yourself and create time blocks for high-priority thoughts, conversations, and actions. Using software such as Infinity, can help you prioritize tasks and stay on track. 

Keep in mind, as easy as it is to make a schedule, it takes a considerable amount of discipline to follow it. When you schedule something, follow through with it. You will find that this little trick reduces the amount of time you spend on less-productive activities.

  • Prioritize your actions. 

As a business owner, you are in charge of your own business. That means income produced is directly correlated to your actions, or the actions of those you delegate to. That said, you should spend the majority of your time working on income producing tasks. Leave menial work to those you hire/outsourced and work on the things that are most important to your business. 

It really comes down to how you value your time. Sure, you could spend all morning filing paperwork, and it is probably something that really needs to be done, but why not outsource that? Your time is really better spent working on bigger tasks.

  • Plan each day ahead of time.

Take the first 30 minutes of every day to plan your day. In fact, don’t even start your day until you have established a time plan. Know when you need to be somewhere, or when specific tasks need to be done. Knocking this out will eliminate down time and increase productivity. The more productive you are with your time, the more you can get done. You will be surprised at how much time a simple task like this can save you over the course of a week, month, or even a year.

  • Cut back on your availability.

As counterproductive as this may sound, reducing the amount of time you are available to others can be conducive to a productive work environment. You would be surprised at how much work you can get done by eliminating communications, or at least limiting your availability to others. 

Disconnect from the world for an allotted period of time every day. This can mean not responding to emails or phone calls immediately. The idea is to block out all distractions, unless it is something that demands your immediate attention. Don’t instantly give people your attention unless it’s absolutely crucial in your business. Instead, schedule a time to answer email and return phone calls. Sensing a trend? Scheduling is absolutely imperative to managing your time during the summer months. 

By creating an effective schedule that incorporates both business tasks and recreational summer activities, you’ll be able to get the most out of your day without feeling overwhelmed or exhausted.

So, take a break from work and enjoy the great outdoors this summer. There’s no better way to increase your productivity than by taking some time out for yourself and immersing yourself in nature. You’ll be surprised at how much more focused and productive you’ll become when you can balance business with pleasure!

Don’t let yourself get caught up in the hustle and bustle of business. Take time out to enjoy nature this summer – your business will thank you for it!

Interested in learning more about which tasks you can delegate? Contact our highly skilled executive assistant team to discuss how outsourcing can help with your business productivity.


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