Need to increase traffic to your website?
Start by promoting your blog.
It’s no secret that every online business needs to increase its visibility if it is going to succeed. That’s why SEO (search engine optimization) and blogging are essential for boosting traffic. However, thousands (millions?) of blogs are being published every day, so you’ll need to think outside of the box when it comes to how you promote your blog, and therefore drive more traffic.
By getting creative, you should have no problems convincing readers to opt for your content over the competition.
Get into Podcasting
Podcasts are excellent mediums for enjoying content on the go. They’re also available on various well-known platforms, with millions of listeners. With such huge audiences, podcasts provide the perfect opportunities to connect with new readers. Even better, there are lots of ways to get involved with this medium.
With many podcasts relying on sponsorships, you might lend financial support in return for an advert or byline. You could also be a feature on the podcast itself, either as an interviewee, guest, or expert. By presenting yourself as a blogger with something interesting to say, listeners will likely want to hear more from you.
To find these podcast opportunities, you may want to check out a podcast’s website for more information. Alternatively, most podcasters are actively looking for partners via social media.
Speak at Events
Blogs may be digital, but that doesn’t mean you can’t promote them in person. You can connect with potential new readers in the real world by speaking at in-person events or virtual conferences.
These events can be anything from a small, local meetups to a conference or event. The key is to find an event where your target audience is likely to attend. If attendees enjoy your session, they may decide to check out your blog and therefore your website.
Using social media can be a great way to discover relevant events. Once you’ve secured a speaking spot, it’s essential to make the most of it. This often means promoting your involvement across social media and writing blogs about your experience. All of these strategies can help attendees discover your blog, boost your profile as an expert in your field and drive that traffic.
Build a Member’s Area
Consider converting one-time visitors to your website/blog into loyal repeat readers by offering memberships. Have readers sign up for freebies or for alerts whenever you publish a new blog by registering them on your website.
After completing the registration process, your audience may feel invested in your blog, and therefore more compelled to keep coming back. As part of the registration process, you’ll also typically collect members’ contact information. You can then target these readers with email marketing. Win-win.
Do not ignore this platform. Short form video works well with promoting your blog. You can condense your latest post’s highlights into a short clip. After catching a user’s attention with a rapid-fire video, you can include a link to the full post in your profile. With over one billion monthly users on TikTok alone, promoting your blogs here is a smart move.
Cross Post on LinkedIn and Medium
Your ultimate goal is to drive more people to your blog and ultimately to your website. Medium touts 100 million monthly readers, and it’s a great platform to get acquainted with.
LinkedIn articles are considerably easier to find and therefore using this platform to cross post your articles may make them stand out better, whereas on other platforms, articles can get lost in the shuffle.
Add Tweetable Quotes in Your Blog Content
Twitter provides a huge opportunity to promote your blog. You can actively encourage readers to share your content by creating tweetable quotes. These are ready-made quotes that fit neatly into Twitter’s character limit.
Whenever a reader clicks on this quote, it’ll generate a pre-written tweet containing the text. This feature makes it easy to share your blog in an engaging way.
You can add tweetable quotes to your posts using plugins such as TweetDis or Pagely. These tools can embed a quote in any of your web pages with a shortcode or an editor block.
When deciding what to include in your quote, try to use text that sparks an emotional response.
With over 30 million bloggers in the United States alone, your blog is facing some stiff competition. Fortunately, with the right techniques, you should have no problems making your voice heard. If you’re questioning how to promote your blog, we recommend focusing on channels that connect you with your ideal target audience. Of course, while these ideas can help you drive more traffic, you’ll also want to focus on the fundamentals such as SEO and keyword research.