Attraction Marketing, business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, healthandwellness, Implementation, Marketing, Marketing, Mindset, onlinemarketing, organizational behavior, personal assistant, process management, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Achieve Your New Year Goals With a Virtual Assistant

We’re here! It’s officially 2022! Many people have spent a lot of time these last 2 years indoors, in pajamas, binge-watching all the shows to ever exist on every TV platform, but not busy business owners! The ones of us who have a strong vision and clear goals have been preparing for this new year! Are you ready to thrive in 2022?

 For a business to prosper, it needs to be running smoothly and efficiently. Take time during the first month of the year to make a plan for how you will be more productive and efficient in the new year. Some popular resolutions for business owners include: ‘become more organized’, ‘improve my social media marketing’, and even ‘work less so I can spend more time with my family’. How are you going to make this happen? 

Working on tedious and repetitive tasks can start to really take a toll on a business owner. What you really want to be doing is focusing on paying customers and clients; but how can you do so when all your time is spent answering emails or creating graphics for your social media pages? 

Don’t start the new year feeling overwhelmed by small, tedious tasks. Start fresh and set new goals. This is a new beginning, and you’d be amazed by how much time you could get back by hiring a virtual assistant. If your goal is to work towards your passion, by outsourcing to a virtual assistant, you are opening up hours to refocus on the things that make you passionate about your business. 

Social media is critical for all businesses. How will your consumers build a deeper connection with you and become more loyal customers if you don’t utilize social media? Through proper social media marketing, your business can reach larger audiences and grow your brand awareness. However, this can’t be done in a day. 

Having a strong social media presence requires many hours to be put in working towards building that audience and engaging with it. Luckily, there are thousands of virtual assistants who specialize in social media management. They can take care of creating graphics, engaging with audiences, video editing, post scheduling, and so much more. If one of your resolutions is to grow your audience and social media presence, don’t spend countless hours a month doing it, hand it off to your virtual assistant! 

Toward the middle and end of the year, we can start to feel so overwhelmed by our workloads that we begin to lose touch with more important things outside of our work life; such as family and friends. Make it your New Year’s resolution to take time for yourself. Enjoy your time away from work, take an extra day off, spend time with your loved ones, without the hassle of having to worry if work is getting done. Your virtual assistant is there to make sure that you are living stress-free while your business continues to grow and prosper. 

A virtual assistant has your business’ best interest at heart. It is our job to watch you succeed and aid in the process. You will have somebody to bounce your ideas off and provide you with support, which is indispensable when you want to achieve goals. Your virtual assistant can give you opinions and suggestions for things you may not even notice about your business. They work to make your life easier. If you haven’t hired a virtual assistant yet, what are you waiting for? Now is a perfect time. It’s a new year. Start fresh! Hire a VA! http://www.lifebydesignvs.com

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business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, Implementation, Marketing, Mindset, organizational behavior, personal assistant, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Preparing Your Business for 2022

Time flies when your business is booming. It’s that time of year again, the new year comes around and we have new goals to set for ourselves. As things slowly transition back to normal after the past two years, we need to prepare ourselves for whatever 2022 may throw at us.  How are you looking to change things in the coming year? Will you have a new vision for yourself and your business? Having a plan in place for the new year will help you review past performance and make adjustments to your business as needed. How do you plan on following through with your goals for this next year? We have gathered some tips on how you can prepare your business for the new year. 

  1. Reflect on the past year.

It’s no secret that the pandemic has probably affected all kinds of businesses in one way or another. Many have continued to work from home, others have returned to their offices, and some businesses have grown or shrunk as a result of the pandemic. Whatever the case, it is important to review the business activity in the last year to know where you can make improvements for the new year. Think about what your business has accomplished and how you can build on these in 2022. If your business is performing well in a particular area, the new year is a great time to increase that growth. What goals were you unable to reach in the last year for your business? Were they realistic? Why did they fall through?

  1. Write a Business Plan

Writing a business plan is essential when you first start a business. However, it is also very useful to have a yearly business plan to nurture your success in the new year. What direction will you be going in? Will it be the same as last year? In your business plan, you should also include budget and revenue goals for the coming year. Your goals should be business-specific, easy to measure, realistic, and relevant to your overall strategy. It is a good idea to think of 2 or 3 main business goals for the year, these could be related to financial outcomes, your customer base, or anything relevant to your overall business strategy.

  1. Consider Expansion

Plan for growth! If your business has been doing increasingly well, you may want to get ahead of the game and consider expanding your team. It is easy for a business owner to become overwhelmed once their business starts to take off. Remember, when expanding your team, the ultimate goal is to strengthen your existing team. Hire carefully and make sure you are hiring employees that fit the vision and mission of your business.

Starting a new year is an exciting time. I have been so grateful to see my business grow in the last year and I can’t wait to see what 2022 has in store for us. Our team is so excited to continue to help small business owners grow their businesses. For the solopreneur, we can help you get your time back. Are there too many tasks including employee training and development, and you simply cannot get everything done, at least not without working yourself to death? We can help! Visit us at http://www.lifebydesignvs.com

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Digital Marketing, Goal Setting, time management

Time Management Skills To Grow Your Business as a Fitness Instructor

Time management, for all business owners, is about being productive while simultaneously being proactive. Doing more does not necessarily mean you’re being more productive with your time. Fitness instructors have a lot on their hands. You must be active and efficient with your time on a day-to-day basis. Considering how active you are, you may start to feel burned out from being so busy. Interacting with your community can take up a lot of your time. Whether that time is taken up answering emails, phone calls, or setting up personal sessions, you may want to get some of that time back. We have some great tips for how you can properly manage your time as a fitness instructor. 

As a fitness instructor, you like to live a healthy and balanced lifestyle, but this also includes taking care of yourself and having daily, weekly, and monthly goals set for yourself and what you would like to achieve. So one of the most important things you can do to manage your time wisely is by establishing those goals for yourself.

Make a list of all the tasks you have to do and schedule them out evenly on a calendar throughout the week or month. This will help you visualize all the things you want to achieve without overwhelming yourself each day. 

Next, to get into your new routine, you must stay strict with your time and yourself. It can be easy for us to fall into habits of procrastination. But stay disciplined and focus on using your time wisely and efficiently during the times you have planned for your business. By knowing and planning what you have to do during each time window during your day will help you avoid procrastination. There are also a variety of health and self-awareness apps that can aid you in curbing your procrastination periods. Some of our favorites include Focus@Will, Focus To Do, and Rescue Time. 

Limit technology. Unfortunately, it can oftentimes be very difficult to release ourselves completely from technology. Especially in a business, technology is how we connect with our communities, customers, and potential clients. However, making an active effort to avoid social media, emails, and texts when you are trying to stay focused can be very useful when managing your time. When working on high-priority tasks, you want to avoid all distractions. So switch off those phones and TVs to get things done quickly, so you can get back to doing what you love. 

Prioritize your time. If you’re a fitness instructor, you are constantly active and on the move. At times, this can become very overwhelming. Taking care of yourself, others and your business can be a heavy workload. It is important to prioritize balancing your time throughout the week. Always remember to focus on what works best for you, your work schedule and personal schedule.

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Digital Marketing, executive assistant, Goal Setting, small business, time management

How Time Blocking Can Grow Your Business and Cut Your Hours

As a small business owner and entrepreneur, you are more than likely thinking about how you can maximize your time and still grow your business as much as possible. Time blocking is the answer in many of these instances. With this not-so-new technique, you can successfully plan every hour of your week so that nothing slips through the cracks. There are time blocking apps and weekly planners with time blocking grids. You can use your Outlook calendar or your Google calendar, no time blocking software necessary, or use intricate programs that schedule your tasks automatically. This time management method allows you to keep track of your task management and stay focused.

By setting boundaries, buffering your time, and blocking out time to work on your tasks you can retake control of your day. It’s also good to think about your obstacles so you can plan for them. Does your client always call at the same time during the week? Make a note of it on your calendar and plan for that interruption. Maybe that means you work on items that don’t require much brain power or focus because you know the client will inevitably call during this time. Notice the patterns in your day so you can make a plan.

Here are some interesting statistics on where our time goes:

  • We spend ten minutes every day searching for lost items, from books and phones to car keys and even the cars themselves. 
  • 3,680 hours or 153 days is spent searching for stuff, over our lifetimes.
  • Office workers waste an average of 30% of their workday looking for information

You have a limited supply of energy, focus and will power. And the distractions don’t help. Allowing interruptions and less important tasks to take up your time is a recipe for disaster. It takes on average 25 minutes to get back to a task after a distraction

Where do I begin? Here is a simple way to get started.

Create a new spreadsheet that has the days of the week across the top and the hours, from the time you wake up until you go to bed, down the left hand side. 

Fill in recurring events.

Fill in anything that reoccurs from day to day or week to week. These could be meetings, recurring tasks, networking events, work hours etc.  You can now fill in the blank spots with chores, you time, and hanging out with your family.

One of the easiest ways to make it feel like you have more time in your day is to group like tasks together.  Plan a specific day for errands.  Define a laundry day and a shopping day.  Don’t feel like you have to do this all on the weekends.  Laundry can be done while watching your favorite shows mid-week or you can run errands after work on your way home.

At the end of the day, if you feel stressed and feel like you do not have time for things you enjoy, time blocking may work for you. If this technique does not, a virtual assistant from Life by Design can take on any tasks you just don’t have time to do.

businessbuildingstrategies, Goal Setting, small business, time management, virtual assistant

5 Goals You Can Set For Your Small Business

It is never too late to set some new goals for your small business! Here are five things you can do once or continuously to better improve your small business.

  1. SWOT analysis: S- Strengths, W- Weaknesses, O- Opportunities, and T- Threats. This is a great way to figure out/analyze the current state of your company. Also, this helps target those areas you may need to improve on before setting goals.
  1. Take Advantage of Social Media
    1. Social media is one of the absolute best tools to use when it comes to not only growing your small business but also establishing a key identity that is attached to your business’ name. Try creating a profile on Instagram or Facebook and just putting your logo and company message, and then add consistent content focused on your products and/or services.
  1. Revise Your Customer Service Process
    1. Having a fantastic customer service process is especially important. People like to feel like they are cared about personally when it comes to assisting their needs. If you sell products, maybe start offering an easier method of contact. For example, if you only offer a customer service email, think about opening a business phone line or live chat for people to get a faster response.
  1. Hire Someone to Help
    1. If you find that your business is starting to grow, adding an additional person may be your best bet to maximize productivity. Virtual Assistants are the perfect option to start off with. They have a lower cost vs regular employee and need little to no benefits. It would be great to talk with you and see if our VA’s are the right fit for your business.
  1. Reduce Business Expenses
    1. This is dependent on the type of small business you are running, but there is always some way to cut a few costs here and there. For example: unneeded materials or subscriptions.

Here at Life by Design Virtual Assistant Services, we wish your small business nothing but the best. Feel free to check out the FREE 15-minute consultation we offer on our contact page to see if our services would be of benefit to you.

Attraction Marketing, blogging, businessbuildingstrategies, executive assistant, Goal Setting, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

The Importance of Branding Yourself

Whether you are an entrepreneur, or someone looking to get employed by others, branding yourself is one item in your personal portfolio that can make or break you.

Why Is It Important?
Over 70% of employers say they check social media accounts to see who “you really are”. They want to see if how you present yourself online aligns with the company’s beliefs. If you’re an entrepreneur/ small business owner, many people will probably Google your name and see what populates. We’ve all “googled” someone at some point. You want people to see positive things but also relate to you as a human being.

Where Do You Start?
Branding yourself normally starts with social media. As I’ve said before, you will probably be searched at some point and the first thing that will pop up is ALL of the social media accounts with your name attached to them. Make sure you’re posting appropriate content that speaks to who you are as a person. Social media is like a peek into what you do in your free time and/or your personal accomplishments. People want to know how you are spending your time and what you have to say about it.

Oprah Winfrey
Oprah has proven to be one of the best at personal branding, almost anyone in the world knows her name. With an estimated net worth over $2 billion, she (I am sure she has a social media manager) always is posting content that revolves around staying true to yourself and your passions. This kind of content brings people in and also empowers them- while benefiting her personal image and growing her following.

Outcomes of Personal Branding
Not only will you have a solid foundation of who you are as a person and your values on display for people to connect to, but also your brand will be able to evolve/adapt to the changing world. You may start a small business and the product is slowly going out of style- if you are attaching your name to that business and bringing your customers to your own personal image then they will be attached to not your business, but you. They have the potential to follow you around on your next business endeavor because people like to support like minded or positive people.


Personal branding is growing in importance now thanks to social media, and your entire life story can be just a click away. Most importantly, make sure you are portraying yourself in a connecting, encouraging, and honest way.

small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

5 Simple Tips for Small Business Owners

In the year of 2020, we all know small businesses took some of the hardest hits due to the pandemic, but it’s 2021 now and time for us to bounce back! 

Our country is full of millions of small businesses- owned by “ordinary” people like us who want to take their passion and turn it into a profit making machine. Below are some tips for my fellow small business owners. 

Stay Focused

Many small business owners make the mistake of trying to appeal to too many target markets, too quickly. Depending on the type of company you run, sticking to your niche can have a huge impact on your growth. 

Brand Imagery

People don’t know who you are, what you do, or even where you came from; so having not only a consistent but solid brand message/image can really let people in on your personal story. This also gives consumers somewhat of a backstory as to where their product or service is coming from and depending on your story can tug on those heart strings- promoting sales. 

You Will Wear Many Hats

When first starting a small business you’ll probably be wearing MANY hats to fulfill all needs of your start-up. From CRM to making and shipping your products and/or services, you have to have basic knowledge of all business concepts in order to deliver that consumer experience people won’t forget. At Life by Design our goal is to help/take over on some of those responsibilities. 

Take Advantage of Social Media

In this day and age social media is one of the biggest and best tools for growing your business. Apps like Facebook, Instagram, TikTok, and YouTube have millions of people waiting on standby in your target demographic to buy your product or service. With a budget as low as $5 you can reach thousands of people a day. 

Pay Attention to Consumer Needs

Sometimes business owners are unsure of how to deal with customers/consumers and deliver that great experience. Having a smooth checkout process, keeping engaged, offering good customer service, and keeping them at a high priority are just a few of the things to overall improve their needs and keep them coming back for more.

Life by Design’s goal is to assist you in/with these daunting tasks and keep you focused on your passion. We offer a free consultation HERE. 

I personally wish each and every small business owner the best of luck. 2021 is our year.

businessbuildingstrategies, onlinemarketing, personal assistant, small business, Social Media Marketing, time management, virtual assistant

5 Ways To Grow Your Business Using Digital Media Marketing In 2021

Marketing your business in the era of 2020/2021 may seem like it’s more difficult than ever, but that’s not necessarily the truth. More people are having to stay home instead of going out or going to work in general, which has resulted in a massive increase of social media usage. 

What does this mean for marketing in this day and age? Digital Media. 

Digital media may be that key ingredient to growth and success in your business. Millions of people are right at your fingertips and those people are in your businesses demographic. 

With all of that being said, here are 5 ways to grow your business in 2021 using Digital Media Marketing. 

  1. Have your business known across all platforms. 

No matter your avenue of business, having an account with your brand image across the board is the most important thing you could ever do. Some of the most well known social media platforms to market on include, but are not limited to Facebook, Instagram, and YouTube. 

  1. Develop a cohesive brand image. 

Having a consistent and cohesive brand image across all platforms helps develop a sense of identity in your business and allows consumers to gain trust. 

  1. Build trust. 

Consumers like trust. They want to be able to buy your product or pay for your service with a guarantee that you will hold up your end of the deal and meet their needs. Ways to do this is making clear not only your refund or guarantee policy but having a mission or about us statement to where they can learn about the person “behind the screen”. 

  1. Take advantage of paid ads. 

Platforms such as Facebook, Instagram, and Pinterest give you access to millions of people in your businesses target demographic using keywords and an age range. You can set daily, weekly, or monthly budgets where you gain insight on the number of people who will see your business. 

  1. Take advantage of SEO (Search Engine Optimization). 

Once you create a solid website for your company, SEO can be a major factor in getting your name out in the world. What is SEO? It is a set of keywords put in both the front and backend of your website in order to show up higher on search engine rankings. 

Doing these 5 simple, yet impactful things can lead to serious growth in your company. 

Not sure how to start doing these things or simply don’t have time? We here at Life By Design have you covered. Reach out today and learn how we can take this weight off your back.  www.lifebydesignvaservices.com/contact

personal assistant, small business, time management, virtual assistant

What Is a CRM & How Can It Help Your Business?


CRM stands for Customer Relationship Manager. In a nutshell it is “the process of managing interactions with existing as well as past and potential customers and is one of the many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers.”

A CRM can help a business of any size drive its growth anywhere but down. There are 4 key components of CRM work that someone like us would do for your company.

  1. Retain Customers
    a. When people buy a product or especially a service, your goal is to retain them
    and keep them coming back for more. But how do you do this? By customer
    interaction. People like when companies make their purchase personal and feel
    like the business truly cares for their satisfaction. This is done mainly through
    email or social media marketing and simply a fast reply time.
  2. Sales Increase
    a. It’s a proven fact that when you streamline your business on online platforms and
    interact with your following- sales will go up.
  3. Transparency
    a. Being “transparent” with the consumers again causes people to gain trust in not
    only your company but the “man behind the screen”. You can accomplish this by
    replying to customer inquiries, posting your company’s mission or about us
    statements, and introducing employees or the owner.
  4. Better Understand Your Consumer Audience
    a. Using a CRM can help you better understand who is looking, buying, and liking
    your product or service. Platforms such as Facebook and Instagram offer very
    easy to use/access user analytics. Diving into your target demographic and
    learning more about the analytics behind it all can truly benefit your business.
    Getting started with CRM can be a daunting task but with the right help it can be done in a timely and efficient manner.

Life By Design is capable of helping you with all things surrounding the avenue of CRM and
allows you to really focus on your passion- running the business you love.

I have a few I prefer, with my favorite right now being Hubspot, then Active Campaign with Zoho being third.

What’s your favorite CRM?

businessbuildingstrategies, Goal Setting, small business, Social Media Marketing, time management, virtual assistant

What is a Virtual Assistant and Why Would I Ever Need One?

Whether your business is a one-man show that’s just begun or an established company with more than one team member, a virtual assistant may be in your best interest. Their purpose is to allow you to focus on what matters most, your passions and running the business you love. 

No matter if your business is completely online, in person, or maybe both- tremendous benefits come along with hiring one. 

Managing a consistent/cohesive brand image across all of your social media platforms, website, local listings, and more can become a serious challenge. Alongside keeping up with all of your clerical/general administration tasks can seem nearly impossible. That’s why Virtual Assistants are there to help you! 

Save Money 

Most brands like to outsource when it comes to hiring someone to handle all of the busy work because it normally results in a profit save. As well as cutting back on things like training costs.  Virtual Assistants are already knowledgeable in everything that comes with the job. 

Save Time

Starting a business can be so exciting and gives you the opportunity to make a profit from something you truly enjoy doing, but will soon be followed by busywork. These amazing assistants truly will take a tremendous amount of pressure off your back so you can stop sweating about the small things and dive deeper into your passion. 

Virtual Assistants are becoming more and more acknowledged today, especially with everything starting to be done remotely. Most assistants work from home allowing a very flexible schedule to fit all of your company’s needs. 

Social Media

  • Content creation 
    • Using your brand colors, the content will be created to match your brand image and engage your following. 
  • Grow Your Following 
    • It’s a proven fact that when business social media accounts post consistent and engaging content- follower counts go up. 

General Admin  

  • Email Marketing / Regular Usage 
    • Including management and cleanup, sorting, scheduling newsletters and general emails, email autoresponders, automations, as well as mailing list setup. 
  • Proofreading 
  • Basic Bookkeeping 
  • Calendar Organization
    • Including management and appointment scheduling, creating daily to-do lists, and creating employee schedules. 
  • Media Creation 
    • Including slides for presentations, word documents, spreadsheets, and more. 
  • Research 
  • Data Entry 
  • Website Management

Life by Design is known for exceptional customer service and guaranteed client satisfaction. Each one of our team members has the same goal in mind – making your life easier while you continue to dive deeper into your passions. Hear from our past clients on our home page where reviews are located. See them here.

2021 can be your best year in business yet, with a little help. 🙂

To your success,

Genean