What is a webinar and why is it important for your small business? A webinar is an online event that is hosted by an organization/company and broadcasted to a select group of individuals through their computers via the Internet.
So why is this important?
The biggest reason is that you can provide a ton of value to your audience that videos and static marketing just can’t do. You can keep your audience engaged for hours and have interactive interactions with them through questions, answers and comments. You have the ability to reach hundreds or thousands of potential customers from all over the world, without having to leave your home or office. This is huge! This is why I think webinars are one of the highest converting forms of marketing.
So now you know what a webinar is and why it is such an important part of marketing, let’s talk about promotion. How can you successfully promote your webinar online to get the biggest return on your investment (ROI) and make the biggest impact to your business.
Check out these tips to drive demand and registration for your next webinar.
Tip 1: Email, email, email. Email marketing is proven to be successful at driving up demand for your webinar. You are going to want to send out your first promotional emails 3-4 weeks prior to your webinar and increase email frequency one week before the event.
Tip 2: Be active on social media. Being active in relevant groups, engaging with your audience and commenting on posts of similar industries makes your target audience know you are involved in the conversation and conscious of the online community. So let’s run through some social platforms to get an idea of how to promote on social media.
- Twitter – Tweet often about your upcoming webinar and use relevant hashtags (don’t forget to pick a specific hashtag for your webinar).
- Facebook, Instagram and LinkedIn– Schedule promotions on Facebook, Instagram, and LinkedIn. Be sure to use high-quality imagery, fun content, and a strong call to action (CTA).
- Groups and Forums – We don’t want you to be spammy, but if you’re an active group member, spread the word about your upcoming webinar in relevant groups and forums.
Tip 3: Make it a regular series. A regular series can help build momentum. Your audience will most likely sign up for the whole series, rather than just one or two of your webinars.
Tip 4: Clean up that registration page. You want a simple and engaging registration page without too many fields to fill in. Only include fields that are absolutely necessary to fill in like name and email addresses. You should also strive to include a video. Including a video can increase your chances of conversion rates enormously. And lastly, highlight the benefits. Tell your audience why they should register and what they can expect to learn/gain from attending. Just remember to keep it short; nobody likes a long registration page.
I hope these tips help you have a successful webinar. Just remember how important it is to promote it. Always keep your audience in mind while you make up your promotional strategy.
If you are interested in learning more about how we can help you plan your webinar and execute promotion please reach out here for a free consultation.
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