In the year of 2020, we all know small businesses took some of the hardest hits due to the pandemic, but it’s 2021 now and time for us to bounce back!
Our country is full of millions of small businesses- owned by “ordinary” people like us who want to take their passion and turn it into a profit making machine. Below are some tips for my fellow small business owners.
Many small business owners make the mistake of trying to appeal to too many target markets, too quickly. Depending on the type of company you run, sticking to your niche can have a huge impact on your growth.
People don’t know who you are, what you do, or even where you came from; so having not only a consistent but solid brand message/image can really let people in on your personal story. This also gives consumers somewhat of a backstory as to where their product or service is coming from and depending on your story can tug on those heart strings- promoting sales.
You Will Wear Many Hats
When first starting a small business you’ll probably be wearing MANY hats to fulfill all needs of your start-up. From CRM to making and shipping your products and/or services, you have to have basic knowledge of all business concepts in order to deliver that consumer experience people won’t forget. At Life by Design our goal is to help/take over on some of those responsibilities.
Take Advantage of Social Media
In this day and age social media is one of the biggest and best tools for growing your business. Apps like Facebook, Instagram, TikTok, and YouTube have millions of people waiting on standby in your target demographic to buy your product or service. With a budget as low as $5 you can reach thousands of people a day.
Pay Attention to Consumer Needs
Sometimes business owners are unsure of how to deal with customers/consumers and deliver that great experience. Having a smooth checkout process, keeping engaged, offering good customer service, and keeping them at a high priority are just a few of the things to overall improve their needs and keep them coming back for more.
Life by Design’s goal is to assist you in/with these daunting tasks and keep you focused on your passion. We offer a free consultation HERE.
I personally wish each and every small business owner the best of luck. 2021 is our year.