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Achieve Your New Year Goals With a Virtual Assistant

We’re here! It’s officially 2022! Many people have spent a lot of time these last 2 years indoors, in pajamas, binge-watching all the shows to ever exist on every TV platform, but not busy business owners! The ones of us who have a strong vision and clear goals have been preparing for this new year! Are you ready to thrive in 2022?

 For a business to prosper, it needs to be running smoothly and efficiently. Take time during the first month of the year to make a plan for how you will be more productive and efficient in the new year. Some popular resolutions for business owners include: ‘become more organized’, ‘improve my social media marketing’, and even ‘work less so I can spend more time with my family’. How are you going to make this happen? 

Working on tedious and repetitive tasks can start to really take a toll on a business owner. What you really want to be doing is focusing on paying customers and clients; but how can you do so when all your time is spent answering emails or creating graphics for your social media pages? 

Don’t start the new year feeling overwhelmed by small, tedious tasks. Start fresh and set new goals. This is a new beginning, and you’d be amazed by how much time you could get back by hiring a virtual assistant. If your goal is to work towards your passion, by outsourcing to a virtual assistant, you are opening up hours to refocus on the things that make you passionate about your business. 

Social media is critical for all businesses. How will your consumers build a deeper connection with you and become more loyal customers if you don’t utilize social media? Through proper social media marketing, your business can reach larger audiences and grow your brand awareness. However, this can’t be done in a day. 

Having a strong social media presence requires many hours to be put in working towards building that audience and engaging with it. Luckily, there are thousands of virtual assistants who specialize in social media management. They can take care of creating graphics, engaging with audiences, video editing, post scheduling, and so much more. If one of your resolutions is to grow your audience and social media presence, don’t spend countless hours a month doing it, hand it off to your virtual assistant! 

Toward the middle and end of the year, we can start to feel so overwhelmed by our workloads that we begin to lose touch with more important things outside of our work life; such as family and friends. Make it your New Year’s resolution to take time for yourself. Enjoy your time away from work, take an extra day off, spend time with your loved ones, without the hassle of having to worry if work is getting done. Your virtual assistant is there to make sure that you are living stress-free while your business continues to grow and prosper. 

A virtual assistant has your business’ best interest at heart. It is our job to watch you succeed and aid in the process. You will have somebody to bounce your ideas off and provide you with support, which is indispensable when you want to achieve goals. Your virtual assistant can give you opinions and suggestions for things you may not even notice about your business. They work to make your life easier. If you haven’t hired a virtual assistant yet, what are you waiting for? Now is a perfect time. It’s a new year. Start fresh! Hire a VA! http://www.lifebydesignvs.com

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business management, businessbuildingstrategies, Digital Marketing, executive assistant, Goal Setting, Implementation, Marketing, Mindset, organizational behavior, personal assistant, small business, social media management, Social Media Marketing, SOP, sop creation, Standardized Process, time management, virtual assistant, virtual assistant services

Preparing Your Business for 2022

Time flies when your business is booming. It’s that time of year again, the new year comes around and we have new goals to set for ourselves. As things slowly transition back to normal after the past two years, we need to prepare ourselves for whatever 2022 may throw at us.  How are you looking to change things in the coming year? Will you have a new vision for yourself and your business? Having a plan in place for the new year will help you review past performance and make adjustments to your business as needed. How do you plan on following through with your goals for this next year? We have gathered some tips on how you can prepare your business for the new year. 

  1. Reflect on the past year.

It’s no secret that the pandemic has probably affected all kinds of businesses in one way or another. Many have continued to work from home, others have returned to their offices, and some businesses have grown or shrunk as a result of the pandemic. Whatever the case, it is important to review the business activity in the last year to know where you can make improvements for the new year. Think about what your business has accomplished and how you can build on these in 2022. If your business is performing well in a particular area, the new year is a great time to increase that growth. What goals were you unable to reach in the last year for your business? Were they realistic? Why did they fall through?

  1. Write a Business Plan

Writing a business plan is essential when you first start a business. However, it is also very useful to have a yearly business plan to nurture your success in the new year. What direction will you be going in? Will it be the same as last year? In your business plan, you should also include budget and revenue goals for the coming year. Your goals should be business-specific, easy to measure, realistic, and relevant to your overall strategy. It is a good idea to think of 2 or 3 main business goals for the year, these could be related to financial outcomes, your customer base, or anything relevant to your overall business strategy.

  1. Consider Expansion

Plan for growth! If your business has been doing increasingly well, you may want to get ahead of the game and consider expanding your team. It is easy for a business owner to become overwhelmed once their business starts to take off. Remember, when expanding your team, the ultimate goal is to strengthen your existing team. Hire carefully and make sure you are hiring employees that fit the vision and mission of your business.

Starting a new year is an exciting time. I have been so grateful to see my business grow in the last year and I can’t wait to see what 2022 has in store for us. Our team is so excited to continue to help small business owners grow their businesses. For the solopreneur, we can help you get your time back. Are there too many tasks including employee training and development, and you simply cannot get everything done, at least not without working yourself to death? We can help! Visit us at http://www.lifebydesignvs.com

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How Coaches Can Sell More Courses

Whether you are a business leadership coach, a motivational coach, life coach, fitness coach, or one of the many other types of coaches out there, there are people who want your expertise and skills. Take advantage of online courses as a form of selling your knowledge. As an entrepreneur, you want to share your success with others so that they can learn and succeed as well. However, you may run into dry spells where you find it difficult to continuously sell your courses. As a coach, your goal should be to consistently find new clients to share your intellect with. We have some tips for coaches on how to sell more courses. 

Podcasting:

A current and popular trend right now is podcasting. Podcasts are great for driving authority in your specific niche. Whether you lead your own podcast or join an existing podcast as a guest, participating in podcasts expands your reach in clients as you are able to reach people within your niche. It may be to your benefit to reach out to podcasters in your niche and ask about being a guest. 

Social Media:

There is no question that social media marketing is one of the best methods to get the word out about your coaching courses. With over 3.96 billion people actively using social media, advertising your courses through platforms such as Linked In, Facebook, Instagram, and Tik Tok is an effective way to gain attention and customers. Identify where your target audience is most engaged and link relevant content and promote your courses on these platforms. 

Online Communities:

Another great method for raising awareness and selling your courses is through online groups, more specifically, Facebook groups. Facebook is a great platform for finding communities within your niche. You can begin by starting your own Facebook group related to your courses where you provide snippets and incite on your expertise. Here, you can engage and communicate with clients directly and share updates. An important part of these groups, however, is consistency. Make a point to be active in the group by posting a few times a day. This will make your group stand out amongst others. As you begin to build a community, make sure to take advantage of the platform to sell your courses and provide value. 

Choose the proper platform for your course:

Now that you have integrated yourself into the online community of your niche, you need to focus on the course itself. Make sure to always provide high-quality videos with high-quality editing. Next, your course needs to be easily accessible to your customers. You can host your course on your own website or you can consider third-party platforms. A marketplace platform can host your courses for a fee and allow you to customize your branding. Some examples of a marketplace platform you might want to consider utilizing are Masterclass and Udemy. 

The selling of your course can be time consuming. Don’t get overwhelmed. This is the perfect opportunity to allow a virtual assistant to take care of these back end tasks that will help grow your business. Delegate and hire a VA to handle your social media, schedule podcast interviews, and upload your courses to your marketing platform. 

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Using Business Psychology as a Marketing Strategy

As a business owner or business professional, an important question to ask yourself is why certain professionals and businesses are more controlled, productive, enthusiastic and successful than others? The answer is simple, basic business psychology and organizational behavior. Business psychology (also referred to as organizational psychology) is an applied science that uses a focus on human behavior to evaluate how an organization and its employees can implement strategies to increase engagement and drive profits. As business professionals, it is valuable to utilize valuable  team building, leadership, efficiency, innovation, and positive thinking techniques in order to establish a successful business. How can we do this? Here are three useful techniques to improve workplace wellbeing. 

  1. Team building

Collaborating and working together as a team can be the key to fortifying your organization. After all, a business is not a one man job. Encouraging cooperation and group effort will create value in the workplace. Consider implementing monthly group meetings where all team members participate in team building exercises. As team members build stronger relationships, they are able to work more effectively as a team. Additionally, encourage communication amongst your team members. As a leader in an organization, it is important to provide a safe space for team members to be able to communicate any conflict or issues within the organization.  It is useful to embrace an open-door policies to encourage communication and trust

  1. Develop and Implement Workplace Strategies

Once any conflict or issues have been addressed, the next step is to improve engagement, increase teamwork, enhance communication and create a more productive and successful workforce. It is beneficial to implement training programs, HR policies, employee and manager coaching, and performance evaluation. Once implementing new policies and programs, evaluate its effectiveness and continue to monitor how employees respond.

  1. Emotion over Intellect

A valuable tool to utilize in marketing your business is valuing emotional appeals over intellectual ones. By marketing how your product or service can benefit the consumer’s life in a worthwhile way, you will yield more significant results. How the consumer feels about your product or service directly impacts sales and profitability. Linking your service or product with positive feelings will improve brand identity and increase brand loyalty. Most importantly, make sure you are doing extensive research on what associations will generate positive responses from your consumer base and demographic. What positive aspect and reward can your customer receive by investing in your product or service?

Remember, a business is not simply about logistics. “To win in the marketplace you must first win in the workplace,” according to Doug Conant, former Campbell Soup Company CEO. Be mindful of the workplace environment you create. Your team is your best asset, so ensure they are working well together in order to increase efficiency. Implement workplace strategies that improve organizational behavior. Finally, don’t forget about the customer, analyze what they are looking for from you and execute marketing techniques that speak to their emotions.

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Best Practices for Marketing in a Digital World

In today’s digital world, there is no reason a small business can’t thrive. By utilizing the many avenues of digital marketing in efficient ways you will be able to connect with over 4 billion internet users as well as generate consistent clients and revenue. We have put together the top marketing tips for small businesses.

  • Social media allows entrepreneurs, small businesses and influencers to connect with over 3.4 billion users in a nanosecond. This completely free technology is unmatched in the digital marketing space as you can find your ideal clients very easily. The most important aspect to this is time. Utilizing social media scheduling apps you can ensure posts are consistent and less time consuming in the long run. Researching hashtags that are appropriate for your niche can lead you to long term success. Consistent activity, appropriate hashtags, and communication are the most important ways to get the most out of your efforts in this space.
  • Know your customer. Finding and focusing on your ideal client base is key for success in any space, whether it be digitally or brick and mortar based. For example, if you have a nutrition business, you most likely don’t want to find clients that are looking for general contractors.(Unless you do, that’s fine too!) Look at who your posts/emails/and blogs are attracting and you can adjust your approach from there.
  • Focus on the long term. Where do you want your business to be in one month? One year? Five years? By setting appropriate and adequate milestones for marketing, you can make this time a little less cumbersome. Set and write down short and long term goals in an area you see regularly (be it an office space, calendar, or fridge!). This will keep goals in your mind and encourage you to actively work towards them.
  • Remain consistent in design when launching a campaign. Making sure all marketing spaces apply the same design aesthetic shows consistency and will let current as well as potential clients find you more easily. This simple tip will also look more professional and trustworthy. Try to use the same (or similar) colors and fonts in graphics, on your webpage, business cards and logo.
  • Develop Email Campaigns. On average, email marketing returns $44 for every $1 spent – that’s a 4,400% return of investment (ROI). You can bring more money and return customers to your business with the right emails – but what are the best emailing practices? To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%. A drip campaign needs to add value without spamming. Make sure the emails you create are of value. The marketplace pays for value. Everyone likes to buy, but no one wants to be sold. Keep the sales pitch out of it. Effective marketing tells the prospect WIIFM. (What’s in it for me?, meaning the prospect) What’s in it for your prospect? How will it bring them value?

As with anything, there is a learning curve and a development time. Patience and planning will ensure your long and short term business goals are being met. If at any time you need help with digital marketing for your small business, Life by Design Virtual Assistant Services is here for you. Our virtual assistant staff specializes in all aspects of digital marketing from graphic design to blog writing to email marketing, and much more.

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Why You Need A Blog For Your Business

With the ever-changing styles of marketing methods, it is hard to keep up with what the best techniques are for growing your business.  Blogging can be one of the most effective ways to increase brand awareness while simultaneously providing useful information to your target audience.

Now more than ever it is important for small businesses to have an online presence. Being a consistent blogger can take your business further than you thought possible. Content is still king when it comes to online business building. Consistent content on your social media channels, through email marketing, and through blogging can greatly increase your visibility online. Here are a few reasons why you may want to consider adding a blog to your business’ website.

1. It helps your audience know what is going on in your business: If you want to build customer loyalty and keep happy customers coming back, you’re going to need to keep them updated. Having a blog can work as a great tool to keep your customers in the loop. A blog will help also your customers relate to you on a more personal level, as they are able to give you feedback and have direct communication with you. You’ll keep the old customers coming back and new customers eager to learn more.

2. SEO boost: A great boost to SEO is increasing the outflow of fresh content, relevant topics and engagement. When you write blog posts consistently, this will generate traffic to your business. By utilizing relevant key words and creating new content, you are heightening your chances of appearing more frequently in search engines. Blogging is one of the most inexpensive ways you can increase SEO.

3. Build an email database: Email marketing is still a very important tool you can utilize to keep new and old customers updated. However, many customers are reluctant to sign up because they don’t enjoy spam mail. A blog, however, can build credibility and likability for your brand. If people enjoy your content, they are more likely to sign up for your newsletters. The main goal is to build trust between you and your consumers.

4. Pass Along Effect: If you are releasing valuable information that people enjoy reading, odds are they will want to share this information with others. A blog can highlight valuable information that relates to your niche. Once one person enjoys it, they are more likely to pass it on to others who share the same interests, therefore bringing attention to your business.  

If you haven’t yet, I encourage you to add a blog to your website today and start posting. If you don’t have the time, or the desire to, we can help! That’s one of the services Life By Design Virtual Services offers to business owners. We can write and schedule content as often as you’d like. Reach out and schedule your free consultation today to see if we are a good fit!

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Free Marketing Tips for the Small Business Owner

No matter how big or small your business may be, marketing is always a good idea if you are wanting to grow. Here are a few marketing techniques that don’t cost thousands.

  1. Host an Online Event
    1. This method is especially good if you have a message behind your business, unique service, or anything cool that people would enjoy watching. Sites like Eventbrite are a great ticket promoting platform, with free options. Set up a scheduled live stream or Zoom where people can see your unique service or product. It’s a great way to gain an audience and give people something to do, especially with everything moving virtually due to COVID.
  1. Start a YouTube Channel
    1. This one is much like the online event, but easier for you to arrange. You can film the same thing as mentioned above but put time into editing and upload it at your convenience. You can market the channel which in return will promote your business and grow your following.
  1. Commenting
    1. Commenting on other people’s posts is something social media marketers use to engage with others. First, find your competitor and then go to the list of people who have liked or are following the account. Next, start to like or comment nice things on their posts, things of value, not spam. This will bring them back to your account and it’s 100% free.
  1. Optimization
    1. SEO (Search Engine Optimization) is a great way to get your website to rank higher in Google searches. You can hire someone to do this or just search up the highest-ranking words for your type of business/product/service and put them into the backend of your site. There are tons of YouTube videos on how to do this process.
  1. Hashtags
    1. Hashtags are super important when you’re wanting to market yourself for free. Like the one above, search the most used hashtags for your product/business/service and put them into the comment section or caption of your posts. No matter if it’s on Facebook, Instagram, Pinterest, TikTok, etc. hashtags are always a good idea.

If you need help managing/navigating the virtual world, we would love to help. Schedule your 15 minute consultation today HERE!