Virtual Assistant
businessbuildingstrategies, Goal Setting, Mindset, time management

Investing in Your Most Important Asset as a Business Owner

As a business owner, many of us have a tendency to work too much. It’s easy to get sucked into working ALL THE TIME. If your office is in your home, it’s easy to keep going back in and doing just a little more! Wait…is that just me? It can’t be!

Can anyone relate to the above? If so, I bet you can also relate to burnout, stress, overwhelm and zero self-care. I don’t know about you, but this mom, wife and business owner has been there too many times.

So, what is your most important asset as a small business owner? Duh, it’s you. Yes you! You are your most important asset in your business!

Investing in yourself and taking care of yourself is the most profitable decision you can make, in my opinion. It can help you to be more productive with less hours. Learning new skill sets, setting priorities and achieving a better quality of life are all results you can obtain by investing in you. Putting in effort now can have a big difference in your future in a much more positive way.

So maybe you’re thinking how in the world can I invest time into me when I have a million other things to do? The simple answer is just do it. Seriously, you just have to make a decision that it’s an important aspect of growing and maintaining a healthy life in all areas. Here are 2 things that have made a difference for me. FYI – number 2 should actually be number one.

1. Developing Your Skills. This can take on many forms. The niche you are in will determine some of the skills you should hone in on, but for the most part we all need to invest in personal growth and learning new skills regardless of the industry we are in currently and regardless of how long you have been doing a particular type of work. Things are always changing and to keep up we have to be prepared with new skill sets.

  • People skills. No matter what industry you are in, there are people. The money is in the hands of the people. The marketplace pays for value. Upping your people skills makes you more valuable in whatever line of work you pursue. Consider listening to personal development daily for 15 minutes.
  • Free and paid training that fits your niche – enroll in online workshops, go to live conferences or participate in webinars that fit your industry and the areas you want to see growth in more.
  • Grow your knowledge – Read books. Leaders are readers! Listen to podcasts. Schedule at least 15 minutes a day for just listening or reading positive things.
  • Care for your body. Self-care is so important for every aspect of our life. And it’s normally the one that we put last on the list. For most of us with families and businesses, there is little time left for ourselves. But it is so important that we make it a priority. We cannot pour from an empty cup. It is not selfish to take care of yourself. Take a spa day, get a massage, take a day to binge Netflix, take a drive or even a weekend away. Whatever it is for you, just do it. Make the decision to practice self-care every week.

Investing in you can truly make a difference in your life, your relationships, and your ability to grow in your business and utilize your skills to the best of your ability. The extent to which you invest in yourself, caring for your mind and body, making self-care and learning new skills a priority, can make a world of difference in your entire life.

If you are a business owner who has too many tasks taking too much of your day, it may be time to think about getting some help. A virtual assistant can help you by doing the back-end work like social media management, website management, calendar and email management, and much more.

If you are a business owner who needs a bit of a break, let’s talk. Schedule your completely FREE CONSULTATION here.

Genean Roberts

businessbuildingstrategies, Mindset, time management

The Power of Delegation and Why You Need To Start Now

Whether you have been in business for yourself for 1 year or 20 years, you probably have felt the need to delegate. Some of us do well at delegating and some not so much. For me, delegating has always been tough. We have all heard the saying ‘If I want it done right, I will just do it myself’. That is normally because we feel like we can either do it better, or we at least feel like we understand it better than anyone else will. That kind of ego can lead to all kinds of problems in our businesses, not to mention our physical and mental health.

As a result, nothing gets delegated and burnout is on the horizon.

The issue in most cases is not that there is no one capable, it is more often that we just can’t delegate well. There are plenty of willing and able potential employees or contract workers out there ready and willing to learn and prove themselves. But it’s normally the business owner that is the issue. Delegating seems hard, and it shouldn’t be.

Here’s my thoughts on how to become a professional delegator

1. Research. It’s important to know you need before you begin searching for it. If you need to help setting up your monthly newsletter, then find someone with experience using Aweber, Constant Contact or MailChimp. Finding the right person for the job is the first important step in delegating the work. Specific skill sets are imperative when hiring and delegating work projects.

2. Plan it out. Write down everything you do in your business each day/week. Then highlight the parts you either don’t want to do or don’t have time to do. Then find someone with those specific skills to do them. Taking a few things off your plate can make a world of difference in your overall well-being.

3. Provide specific information. Once you begin delegating work, be thorough: make sure to include deadlines and guidelines about how you’d like the work to be done. Don’t just assume the person knows. Most people want to do a good job. Set them up for success instead of failure by making sure they have all the details up front.

4. Keep in touch. If you’ve delegated a work project, keep in contact once a day and ask for progress updates. Regular meetings will help with issues and allow for any adjustments needed. It would be awful to get a completed project that has been done incorrectly because you didn’t communicate effectively. Time is money!

5. Build Rapport. When you work with someone you are in a relationship with them. That doesn’t mean you have to be best buds, but it is important to grow that business relationship. Be sure to answer questions about the projects they are working on quickly so that they can stay on track and on time. Your work together will require regular communication – either written or verbal.

Delegating can be a powerful way to leverage your time and grow your business drastically. But you have to be willing to let go and delegate some things to others, whether that be an employee or an independent contractor.

Once you do, you will be able to breathe a little easier, work on the things that grow your business instead of all the busy work, and you may even see your income and business start to explode!

If you are thinking about delegating some things, set up a completely free consultation with me HERE to see if we are a good match!

To your success,

Genean Roberts – Life By Design VA Services

businessbuildingstrategies, onlinemarketing, Social Media Marketing

Virtual Assistant VS Employee: Which One Do You Need?

Have you been struggling to make a decision whether to hire an employee or contract out a virtual assistant? Sometimes an employee is a better choice, especially if you need someone to be at a job site in person, but many times a virtual assistant can do anything an employee can do, without the extra hassle. Here are a few ways virtual assistants are more beneficial than an employee.

No Extra Hidden Costs

Did you realize that when you hire an employee for a specific rate of pay, that isn’t the actual pay? You have to factor in those extra costs. There are payroll taxes, worker’s comp, unemployment insurance, vacation days, sick days, holidays, and benefits. Those can add up fast.

That means that many times you are actually paying double an employee’s salary by having them on your payroll. But a virtual assistant’s cost is exactly what was agreed upon in the contract. Much simpler with much less paperwork.

No Wasted Time That You Are Paying For

A virtual assistant only charges for the hours they work, most using time tracking software to keep it as close to the minute as possible. You don’t have to pay them for breaks. No socializing at the water cooler. You only pay for the actual time they are working and for the services they are supposed to provide.

No Overhead

A virtual assistant provides all their own equipment, and their own office in their home. You don’t have to pay electric, phone, internet or office space rental for virtual assistants. The savings there can be monumental!

Many VAs Specialize and Don’t Need Trained

It’s possible to choose a virtual assistant based on their experience and expertise. You choose one specifically for projects you need done, either once or ongoing. In most cases, they already know how to do the jobs you need completed, you just have to show them your particular methods and any specifics they need to know. This saves training time and cost!

Flexible Hours

When you hire an employee, there are normally set work hours. However, a virtual assistant, more often works based on task deadlines rather than set hours. This can be a great time saver as well!

There are many reasons to choose hiring a virtual assistant over an employee, but these are just a few of the top ones. If you are a busy business owner who needs some help with getting organized, lowering your workload, or just getting some things off your plate temporarily, a virtual assistant may be the answer you’ve been looking for.

Schedule your FREE CONSULTATION with me today, so that we can see if what I do may be a good fit for you!

Genean Roberts – Virtual Solutions Specialist

businessbuildingstrategies, Social Media Marketing

4 Reasons Why Your Small Business May Need a Virtual Assistant

If you’ve been in business for yourself any amount of time, I am sure you have felt the stress of overwhelm. Too much to do, there are not enough hours in the day, and you are only one person. If you’re looking to grow your small business further than where it already is, you may need some help. You are already stretched to capacity, and in time, as your business continues to grow, your time will be stretched even more.

Thanks to the growth of technology and the amazing interwebs, it no longer matters if your virtual assistant is located nearby, you can connect online and grow your business together with a single click. There are many reasons why your business may benefit from hiring a Virtual Assistant, but here are just 4 of my top ideas.

1 You’re too busy

As a small business owner, you have a lot of responsibility. You have marketing, IT, finance, maybe payroll if you have employees, and then doing the actual work of your business niche. It can be stressful, almost to the point where you want to give up. That’s where a Virtual Assistant can come in and help take a few things off your plate. A VA can help you with many different tasks remotely. Many can help with social media, website management, and general admin tasks you don’t have time to do.

2 You don’t know how

Whether it’s a blog, eCommerce store, or website, most likely you’re not an expert in everything. Just running the basics of your business can be exhausting, so if you don’t have time to learn all the things, it’s OK. That’s what a VA does best. They could help spice up your social media profiles and business pages, help with your WordPress website, or handle your Constant Contact email campaigns, among other things.

3 Your Social Media is Blah

Social Media can be an awesome tool for small businesses with everyone and their grandma being on some sort of social media these days. However, if your social media accounts aren’t providing any value, not growing, and not getting the exposure you need, you may need a little help from a VA. With multiple accounts to manage, it can be a full time job – and one that you likely don’t have time for. Again, that’s where a VA can step in and use Buffer or Hootsuite to schedule posts. A VA can place ads or boost posts for you, manage groups, add content and respond to comments or messages daily. These little things can add up to a lot of work. Having a VA to help can make a world of difference for your online presence.

4 You just don’t want to

Maybe you know all the ins and outs of building a WordPress site, and you are a pro at Mail Chimp and Infusionsoft, and you are a social media marketing king or queen! But maybe you just don’t enjoy doing those things, and you really want to do things that spark joy in your life and in your business. That’s why you started your own business right? To do what you love and what makes you happy!

If any of these relate to you, it may be time to consider a Virtual Assistant. And many times you really need one sooner rather than later, before things get out of control and the overwhelm is more than you can handle.

Schedule a free consultation with me HERE.

To your success,

Genean Roberts

Attraction Marketing, businessbuildingstrategies, Social Media Marketing

How to Get Unstuck and Start Moving Forward in Your Business

Are you frozen in place in your business? Do you not really know where to start or what to do, so therefore, you do nothing?

I’ve been there many times over the years. And I can tell you that the only thing that gets you out of that funk is action and consistency. You will go through periods in your home business where you lose motivation, you get stuck, you lose sight of your vision or you simply just don’t want to do the work. Sometimes it gets overwhelming, sometimes it even gets boring, and sometimes you just get burnt out, and sometimes you just get discouraged..

So how do you move forward when you are going through these times? I have 4 things that have helped me, and I hope will help you too.

  1. The first and most important step is never give up. If you are in a funk, don’t quit. Even when you feel like quitting and like nothing is happening in your business, don’t quit and don’t jump to another business over and over again. The grass is not always greener.
  1. Do at least one thing a day to grow your business. If you are unmotivated or burnt out or whatever, you can still make yourself do one thing that will move your business forward. This could be a social media post, a blog post, a FB live, a phone call to one prospect, a follow up with someone you’ve already prospected or something similar. Just do something.
  1. Write down goals. This is so important. You have to have something to aim at. So write down a couple goals for this week, for this month and for the year. You need to set goals if you plan to succeed in your home business. You succeed by planning to succeed.
  1. Listen to or read personal development daily. This is the best way to get out of a funk, to get motivation and belief back and to get yourself headed back in the right direction. You can read a chapter, or listen to a CD, or get Audible and purchase some audio books. All are great options and putting the right information into your mind is so important to belief, motivation, vision and purpose.

So if you are unmotivated and stuck, here is a bonus tip. Decision. Make the decision. It’s seriously that simple most of the time. Make a decision to get back to work. Make a decision to succeed. Success happens when people like you and me decide that enough is enough and that failure is not an option. Keep going. Don’t let this year pass you by without going for it with everything you have.

To your success,

Genean Roberts

interact quiz
businessbuildingstrategies, Social Media Marketing

How Interact Quizzes Can Help Build Your Brand

How many times have you been on Facebook and saw a quiz?

It may have been a quiz about “What Spirit Animal Are You?” or maybe “What Female Celebrity Would You Be?” or maybe “Do You Have What It Takes to Succeed In Network Marketing?”. There is a quiz for everything it seems. And people love them.

Now, let’s get honest. How many times have you personally taken a quiz on social media? And why did you take the quiz? Because they’re fun right?

When I was first approached by Interact about becoming a partner, I was seriously unsure if I wanted to, mainly because I had never heard of quizzes for marketing. However, after we had our first video call, I knew there was something to this quiz thing. Then, I began researching a bit and discovered that quizzes are a fantastic way to generate leads and build my list. Many marketers are already building their email list using this quiz platform. So at that point, I was in.

Quizzes are the latest in online marketing and can help you build your email list quickly by allowing you to integrate your email marketing service into the quiz. I personally use Aweber. In this first video, I show you just a little about the company I recently partnered with, Interact , and how to create a quiz quickly using a quiz template that is provided.

Interact is an excellent way to build quizzes quickly with many pre-made quiz templates to choose from. Whether you want to do a quiz about travel, career, blogging, health and fitness, etc., there are quiz templates there and waiting for you to tweak to fit you.

Here is a quick screen share video I did about an essential oil quiz I created just a few days ago and I already have 24 leads as of today. You can also take the quiz at the bottom of this post if you want.

I am working on a new quiz that I plan to send out to all social media sites by Monday. I am excited about the possibilities this has to offer. I am grateful to have found Interact and am excited for the ways it will help grow my business this year.

If you want to try out Interact for yourself, you can get started HERE. There is a no cost option, but if you are a serious entrepreneur ready to build your list faster, you at least need to try out the Lite option.

Take The Quiz Here to See What Essential Oil Personality Type You Are! 

To your success,

Genean Roberts

businessbuildingstrategies, Social Media Marketing

How to Avoid Distractions in Your Business

Do you get distracted easily in your business and not get everything done that you intended to?

There are income producing activities and then there are distractions. Sometimes, you think you are running your business, but in reality you are letting distractions keep you from making money.

Most people, especially when they are new, have a job and have to work their business on the side in their spare time. So if that’s you, you need to make sure that the time you have to run your business is laser focused.

You need to be doing income producing activities and sometimes you have to ask yourself if the activity you are doing is going to grow your business and make sales for your business. If the answer is no, or I’m not sure, then most likely it is just a distraction.

Things such as scrolling Facebook constantly, that’s a distraction. Now, can you grow your business using Facebook? Yes. But scrolling and watching cute videos and reading how someone’s day went is not going to grow your business.

Something else we do is let other things get in the way of running our business, which are excuses. We say things like, “well I just don’t have the time because I have to get home and make dinner and bath the kids and feed the dogs and put up laundry“. Whatever the excuse may be. We all have made them. I’m not saying neglect those things. I’m saying that if you want your business to succeed you have to not let those things take away from your business time.

So if you can only work your business one hour a day, that hour needs to be laser focused on your business, with a plan of action and a schedule for each thing. Your family needs to know your schedule so they can work around it as well, and you need to stop letting distractions keep you from making money.

My advice is to get a planner and schedule your time. Schedule activities within that time frame that are income producing activities, and use that scheduled time to be laser focused on your business. You will thank yourself later when you are able to leave that full time job like I did. It’s a very freeing feeling.

To your success,

Genean Roberts

businessbuildingstrategies, Goal Setting, Mindset

My Miracle Morning – A Must For The Business Owner

My Miracle Morning. How You Start Your Morning Determines Your Day

Something I have started this month, which I THOUGHT I would have a love hate relationship with because of the time I now get up, is my Miracle Morning.  

It’s basically getting my mind and body focused on what’s important and getting my head straight before I really start my day. I get up at 5:00 am, and from 5:00 am-6:00 am, I do my miracle morning. And I love it. Absolutely love it!

I have a few friends who also do Miracle Morning and are getting amazing results. “Miracle Morning” is a book by Hal Elrod. It’s such a good book for those in any business. I won’t go into too many details on the book other than saying you should get it. It’s an awesome book.

Basically a Miracle Morning is where you get up in the morning and you set your intentions for the day. In this book, Hal talks about the lifesavers, and SAVERS is an acronym for how to do your own miracle morning.. These are basically the steps you take for the absolute best start to your day.

The Savers stand for S – Silence A, Affirmations, V- Visualization, E – Exercise, R- Read, S- Scribe.

In hopes to inspire you to start yours, I want to share what I personally do during my Miracle Morning

S – Silence, Which also can be prayer or meditation. I apply essential oils first thing in the morning. I spend the first 20 minutes of my day in prayer. It makes for a much better day altogether. There’s no better way to start your day than talking to your Creator.

A- Affirmations – I affirm what I want and speak life into my business and family. Life and death is in the power of the tongue. I encourage you to take a minute and speak into your goals and dreams. Speak life into your business. This is what I spend a couple minutes doing every morning.

V- Visualization  – I spend a minute or two visualizing what I want to achieve this year and what I need to do to make it happen. It’s not only about seeing the end result, but what needs to happen to get me there. You reap what you sow. Visualization is powerful for your mindset, but it only works if you take action toward your goals.

E – Exercise – Sometimes it’s yoga or a 15 minute walk around our home if it’s nice out. But basically, some form of exercise to get your body going and wake your body up.

R – Read – Personal Development – Just a few pages each morning to put some positivity into my brain. Sometimes I listen to a personal development podcast instead for 15 minutes.

S- Scribe or Journal – Every morning at the end of my Miracle Morning I am writing down 3 things I am grateful for that day. Nothing works better than gratitude to change your attitude. It puts a positive spin on my day when I am grateful for what I have and where I am while working toward what I want.

So that’s my personal Miracle Morning, not perfect, but it has made a huge difference in how I feel and how productive my day goes.

I hope this was helpful. I encourage you to try it. It will change how you feel about mornings.  Will you start your Miracle Morning tomorrow?

To your success,

Genean Roberts

Attraction Marketing, businessbuildingstrategies

3 Rules For Success In Your Small Business

Are you stuck in your business? Do you feel like you are a hamster running on a wheel but going nowhere? I have been there so many times, feeling like I was working so hard but never seeing real progress or real success.

Finally, I figured out through a lot of personal development and mindset audios and videos and a few seminars (I’m a slow learner) that the problem was my mindset, my thinking. The problem was me. How you think about life, yourself, and your business will determine your success or failure.

Today I have 3 rules that have helped me change how I think and how I approach my business. I hope they are helpful for someone else.

3 Rules for Success in Network Marketing:

1 . Take Personal Responsibility. The truth is that whether you succeed or fail is your choice. We all know that we reap what we sow, right? What kind of seeds are you sowing in your business? When you own your failures, you have a better chance at succeeding the next time. So own it and take personal responsibility for it.

What kind of seeds are you sowing?  Is it seeds of complaining, whining when  things don’t go your way, seeds of negativity? Because that’s exactly what you will get back in return.

2. Change your speech. Are you saying things like “I’m just not good at this”, “I can’t get anyone to buy what I have to offer”, “I’m just not good at talking to people”.

These words will kill your business faster than anything. You have to change your talk. Your words are powerful. Do you know who can control your words?……..YOU!

You are the only one who can stop the negative and change it to a positive. So change how you speak. Life and death is in the power of the tongue. Make sure you are speaking life into your business.

3. Don’t let doubt get in the way. This is huge. Maybe you are worried and fearful and you doubt that success in business could ever really happen for you? Those doubts, fears and worries lead to failure. Maybe you get anxious when it’s not moving fast enough, or not working out exactly how you pictured it. This leads people to quit and move on to other things. That’s why so many people in a new small business fail, because they don’t fix what’s in between their ears first. Their way of thinking.

So work on your personal growth today. I know I am and continue to every day for my business and for my life. Changing how we think by taking personal responsibility for how things are currently in our life and business, will change our business in a positive way. Change your speech, and don’t let anxiety get in the way of your success.

To your success,

Genean Roberts

Attraction Marketing, businessbuildingstrategies

What Is An Email List and Why Do You Need One?

An email list is basically a list of the people who have in some way showed interest in your business, maybe filled out a form to get more information, or maybe even a current customer. It’s your lead list. It’s also your lifeline in business.

Now, you may be thinking that email is a thing of the past, but it’s not. I know many, many people who still check their emails daily and many who prefer contact via email. Your “list” is your database of these people who you can contact with your marketing messages and communications for your business.

So that’s what an email list is. Now, why do you need it for your business?

There are many reasons you want to have a list, but I’m only sharing 4 with you today.

1. You own your email list. No one can take it away from you. You don’t own your search engine rankings, or your social media profiles. You don’t own Facebook and Twitter. You could lose those accounts at any time, but you do own your list. There are two things online that are truly yours. Your blog or website and your list.

2. An email list is the cheapest way to communicate with a large audience at one time. Let’s use AWeber’s pricing as an example. For $30 a month they’ll let you send unlimited messages to a list of up to 5,000 people. Say you send one email a week to your list. That’s 20,000 messages for $30 –crazy cheap!

3. People prefer email as a communication channel for commercial messages.

  • According to Merkle, a customer relationship marketing agency, 74% of online adults prefer email for commercial communication.
  • According to Exact Target, “email is preferred over text and messenger for communications. 51% said they preferred email, while only 13% preferred social media and 36% preferred text.— An email is preferred for business messages.

4. People Buy From Emails. People are more likely to buy from an email they get than from a link in a text or a message you send them on social media. It just feels more real. People trust you more if you are sending weekly emails or newsletters. That builds trust over time and they will feel more confident in buying from you and many times will click and then purchase right from that email.

So that is just 4 reasons you need to be building a list online and sending out weekly emails and newsletters to your list. Add to the list daily as you are growing your business. You will see your list grow as well as your income.

To your success,

Genean Roberts