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Attraction Marketing, Digital Marketing, Marketing

Stand Out From the Crowd in Your Business

As business owners and leaders, it is important that we build trusting and strong relationships with our existing customers and new customers. We want loyal customers to keep coming back and interested customers to consider us. Relationship marketing is a subset of customer relationship management or CRM. Relationship marketing focuses on long-term customer engagement that can eventually lead to customer acquisition and sales increase The goal of relationship marketing is to build strong relationships that go beyond a single transaction with our company. A customer may be interested in your product or service at the time of purchase, but how can you build a connection that will keep them coming back and staying loyal to your company? We’ve gathered a few tips and tricks you can follow to build a strong relationship marketing strategy.

  1. E-Commerce 

Having a webpage where customers can go to learn more information and feel part of your organization is a great way to build a relationship with them. For example, if fitting, your website could include a section where customers can create a user profile that saves their information for the next time they visit your site. This will allow you to tailor the information on the platform to their needs and also track customer activity. 

  1. Customer Service

It is no secret that as consumers we always want to receive high-quality customer service. When you are on the phone with a company from which you are in need of service for a problem, you want to be understood. Customers appreciate when employees are kind, enthusiastic, and empathetic to their needs. A customer who is consistently impressed by your customer service will more than likely be more loyal to you.

  1. That Extra Touch

A major part of relationship marketing is going beyond your customer’s expectations. Let’s say you are the owner of a small retail store. What’s expected of your business is good customer service, an online platform, and the newest trends. However, there are some extra touches you can add to keep customers interested and loyal. Consider starting a rewards program or an email list for loyal customers to receive special deals or free gifts on their birthday. Showing your appreciation for customer loyalty will help you gain new customers and keep loyal customers happy. Even sending birthday wishes through email or thank you cards can be a small detail the customer will truly appreciate. 

  1. Hold customer events 

A great way to build brand awareness and find or retain customers is by hosting events where you can connect and build a community for your customers. For example, the popular athleisure brand “Lululemon” holds sponsored events where their customers can enjoy workout sessions while connecting with other people in the community. This strategy is perfect for interacting one-on-one with your consumer base. It is important that your consumers see you and get to know the face behind the brand. 

Running a business is not simply about transactional marketing where you only focus on increasing the number of sales. To build a lasting customer base, you must think about long-term strategies such as relationship marketing. If you’re unsure about where to start, consider reaching out to a Virtual Assistant to help you kickstart the process. 

Attraction Marketing, blogging, businessbuildingstrategies, executive assistant, Goal Setting, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

The Importance of Branding Yourself

Whether you are an entrepreneur, or someone looking to get employed by others, branding yourself is one item in your personal portfolio that can make or break you.

Why Is It Important?
Over 70% of employers say they check social media accounts to see who “you really are”. They want to see if how you present yourself online aligns with the company’s beliefs. If you’re an entrepreneur/ small business owner, many people will probably Google your name and see what populates. We’ve all “googled” someone at some point. You want people to see positive things but also relate to you as a human being.

Where Do You Start?
Branding yourself normally starts with social media. As I’ve said before, you will probably be searched at some point and the first thing that will pop up is ALL of the social media accounts with your name attached to them. Make sure you’re posting appropriate content that speaks to who you are as a person. Social media is like a peek into what you do in your free time and/or your personal accomplishments. People want to know how you are spending your time and what you have to say about it.

Oprah Winfrey
Oprah has proven to be one of the best at personal branding, almost anyone in the world knows her name. With an estimated net worth over $2 billion, she (I am sure she has a social media manager) always is posting content that revolves around staying true to yourself and your passions. This kind of content brings people in and also empowers them- while benefiting her personal image and growing her following.

Outcomes of Personal Branding
Not only will you have a solid foundation of who you are as a person and your values on display for people to connect to, but also your brand will be able to evolve/adapt to the changing world. You may start a small business and the product is slowly going out of style- if you are attaching your name to that business and bringing your customers to your own personal image then they will be attached to not your business, but you. They have the potential to follow you around on your next business endeavor because people like to support like minded or positive people.


Personal branding is growing in importance now thanks to social media, and your entire life story can be just a click away. Most importantly, make sure you are portraying yourself in a connecting, encouraging, and honest way.

Attraction Marketing, belief, Social Media Marketing

Screw It, Do It

Last weekend, I had the opportunity to attend a marketing training conference in Orlando. This event made a huge impact on my mindset to say the least. I realized there have been quite a few things holding me back in my business. Much of that was fear of people. Fear of what people will think. Fear of failing again. Just fear.

One of the speakers who has been in the industry 40 years, Jeff Altgilbers, said something that has stuck with me all week. It’s so simple yet so powerful. Screw it, do it. When you are afraid: screw it, do it. When you don’t want to approach people with your opportunity because you think they will think you’re stupid, or unqualified, or not educated enough,or whatever. Screw it, do it.

We have to learn to just do it afraid if we want the kind of success that will impact thousands of lives.

To your success,

Genean Roberts

Attraction Marketing, businessbuildingstrategies, Social Media Marketing

How to Get Unstuck and Start Moving Forward in Your Business

Are you frozen in place in your business? Do you not really know where to start or what to do, so therefore, you do nothing?

I’ve been there many times over the years. And I can tell you that the only thing that gets you out of that funk is action and consistency. You will go through periods in your home business where you lose motivation, you get stuck, you lose sight of your vision or you simply just don’t want to do the work. Sometimes it gets overwhelming, sometimes it even gets boring, and sometimes you just get burnt out, and sometimes you just get discouraged..

So how do you move forward when you are going through these times? I have 4 things that have helped me, and I hope will help you too.

  1. The first and most important step is never give up. If you are in a funk, don’t quit. Even when you feel like quitting and like nothing is happening in your business, don’t quit and don’t jump to another business over and over again. The grass is not always greener.
  1. Do at least one thing a day to grow your business. If you are unmotivated or burnt out or whatever, you can still make yourself do one thing that will move your business forward. This could be a social media post, a blog post, a FB live, a phone call to one prospect, a follow up with someone you’ve already prospected or something similar. Just do something.
  1. Write down goals. This is so important. You have to have something to aim at. So write down a couple goals for this week, for this month and for the year. You need to set goals if you plan to succeed in your home business. You succeed by planning to succeed.
  1. Listen to or read personal development daily. This is the best way to get out of a funk, to get motivation and belief back and to get yourself headed back in the right direction. You can read a chapter, or listen to a CD, or get Audible and purchase some audio books. All are great options and putting the right information into your mind is so important to belief, motivation, vision and purpose.

So if you are unmotivated and stuck, here is a bonus tip. Decision. Make the decision. It’s seriously that simple most of the time. Make a decision to get back to work. Make a decision to succeed. Success happens when people like you and me decide that enough is enough and that failure is not an option. Keep going. Don’t let this year pass you by without going for it with everything you have.

To your success,

Genean Roberts

Attraction Marketing, Social Media Marketing

How Posture Can Help You Succeed In Your Business

In any business, posture is a big part of what stands between your success or failure. A few days ago we talked about not being emotionally attached to the outcome of whether or not the prospect says yes or no. Well, posture and not being attached to the outcome really go hand in hand. You have to master both of these to have the best chance of success in your business.

So what does it mean to have posture?

It means you are unshakable. The inability to be discouraged or swayed. It means that you have a solid belief in what you are doing and you don’t shake in your shoes and collapse when someone says something negative or someone doesn’t believe in what you are doing. You just move on. To succeed, you need to believe it regardless of what others think, and you need to stand firm on that belief.

So how do you do that?

Well first of all, it takes time. It takes dedication and consistency. It takes personal growth training and lots of it. My favorite for building posture is industry trainer, Dani Johnson. You can do a free 30 day bootcamp at smarternetworker.com that is amazing and will teach you posture and so much more.

Posture is something you learn over time through personal development, but until then, sometimes you just got to put it on like you do your pants. Before you go out there and prospect people, just make a decision that you will not break under the pressure of some idiot who calls you unqualified, or says “it will never work”, or “you don’t have enough education”. You have to posture yourself to a place of pure belief so that when you hear those things, not if, when, you will not crack, but you will stay strong in the belief of what you are doing.

Don’t let those people kill your dreams that can absolutely change your life and the life of your family. Put on some posture and don’t crack.

A professional business owner will not apologize or defend their position. Never defend. Just understand that it’s not for everyone and move on and just say thank you. Defending shows desperation. Never get into a place of arguing and convincing. It makes you look weak, and makes you look desperate.

Professionals never try to convince or defend. They simply introduce what they do, ask if the person is open to learning. If the person says no, they move on. Don’t get into a battle because you will lose. It’s not worth it.

Not allowing yourself to be affected by the outcome, being yourself, having enthusiasm and passion, and having unshakeable posture will take time to build. But it comes through practice, practice and more practice.

You won’t get it right all the time, especially at first, but you build your posture through practice and personal development training, such as the training I mentioned before at smarternetworker.com, This will get you to a professional level if you don’t quit and don’t let the negative opinions kill your belief.

Comfort zones are comfortable but you don’t get very far if you stay in them. So get outside of your comfort zone today, work on building your posture, and believe that it’s worth it and never give up. That’s how you make it in any business.

To your success,

Genean Roberts

Attraction Marketing, Social Media Marketing

Why Teaching Trumps Personality

I have a question for you today. Are you trying to be someone you are not on social media? Do you want to grow your business so badly that you try to pretend you are someone you are not? Do you think things like “If I was just a more exciting person then people would be more attracted to my business” or “If I show more enthusiasm that will get people pumped up to join”?

Bottom Line: Teaching is more duplicatable than personality.

If that is you, I want to tell you today that whatever your personality is, just be you. I’m not saying don’t have passion and fire about what you do. Absolutely be excited about your business, but don’t be fake.

People will be more drawn to you being you. You are the only one who can be the best you. Teaching people things that are valuable are much more helpful than a big, bubbly personality. And in the long term, people will appreciate valuable information to help them grow a successful business more than excitement and all the rah-rah. So just be you.

Now if you are naturally super energetic and your personality is fun and loud, then use that. But for those of us who aren’t, don’t fake it, just be you.

Have you seen some big leaders in the industry, they are so excited and loud and you just want to be them because they seem so fun and people just flock to them?

I used to think that if I was only more exciting, more adventurous, more visibly passionate, that would draw people to me. But really, just being you works. And being yourself is so much more duplicatable.

Two reasons why teaching is better than personality.

  1. You come off as fake sometimes when you try to be something that is not natural to you.
  2. Others cannot duplicate your personality. You are you. They are them. They need to know it’s OK to be themselves. You can teach them to teach and give valuable information. You cannot teach personality. It’s not duplicatable.

So the best way to grow your team is to teach them to teach with their own God given personality. Information is valuable in business, teaching skill sets and strategies is much more duplicatable and honestly much more appealing in the long run.

Excitement wears off, but skill sets and strategies is what will get you to the top and help your team get to the top. So teach, and teach them to teach. Be excited and passionate, but not fake.

Giving people solutions to their problems is much more helpful that getting them excited about you. Be real, be you. Teach your people to be themselves. Your business will grow and you won’t feel like a fake and that you have to be someone you are not.

To your success,

Genean Roberts

Attraction Marketing, Mindset, Social Media Marketing

Are You Emotionally Attached to the Outcome?

To have a successful business, we have to stop letting our emotions run our businesses. Are you attached to the outcome of each prospect? Do you stress over whether they say yes or no?

If you are in a business and have been for any amount of time, I am sure you have dealt with what I am talking about today. Being attached to the outcome of whether your prospect says yes or no. Fear of rejection in business is one of the toughest things to get over, but you have to if you want to succeed.

We all deal with people saying no. That’s just how it is. Not everyone wants what you have. And you will get plenty of no’s. My question to you is will you let that stop you, will you let make you quit?

Or…Will you rise up and develop into the business owner you need to be to make it happen?

Let me tell you about me a few years ago compared to me today. When I first started in my own business, I was excited and assumed everyone else would be too. I assumed people would love what I had to offer and jump on the chance to get it because it was wonderful right?

Isn’t that how you feel about your product or service for those of you in your own business? You don’t know how anyone could tell you no.  But they do. And then you get discouraged. And your feelings get hurt right?

And you think about quitting. And then when that doesn’t work you jump to another thing, when in reality the issue is your mindset. It was my mindset. And it was my lack of skills, and it was my fear of rejection.

Fast forward to today. I am no longer emotionally attached to the outcome. I realize that what I do is not for everyone and people are going to say no, a lot. But if you can get past that, and keep going, doing the activity and focusing on the activity and not the result, then things start to change.

When you are emotionally attached to the outcome, you will get upset every time someone tells you no and you will feel like a failure.

So here is what you have to do.

You have to stay consistent.

You have to do the income producing activities daily without being attached to the result.

You have to train your mind to focus on the positive, which means listening to or reading personal development daily.

And  you have to keep going and never give up.

When you take the emotions out of prospecting, it gets much easier. The choice is yours. If you want to break past the barriers that are holding you back, stop letting your feelings run your business.

If you have not read “Go for No”, then that’s a great place to start. Learning that nos are good because they get you to the yeses. So go out there today and shoot for a bunch of nos and don’t let yourself be emotionally attached to that outcome. That’s when the yeses will start coming.

Keep going and take your feelings out of it and see what happens.

To your success,

Genean Roberts

Attraction Marketing, belief, Mindset, Social Media Marketing

Who You Become On The Way To Success

Is it really true that who you become on the way to success is more important than the money you make? Actually, yes, very true. I used to think this was crazy. I just wanted to make money in business and have that time and money freedom. I thought it was silly to think me changing would change my successes.

Who you become on the way to success really is more important than the money you make. Now, you may disagree. And that’s OK because so did I.

But something I’ve come to realize and believe is that real success in life requires a mindset shift. If we truly want things to change, we have to change. And change is a choice. We can choose to complain, blame, gossip, judge and control. We can also choose to love and accept instead.

Industry trainer, and one of my business mentors over the last 9 years,  Dani Johnson says Income Follows Your Personal Growth. And for years I had heard her say that, but I was not sure if I believed it. I didn’t really work on me as much as I should have. Honestly I didn’t really want to work on me. I continued to judge, blame, gossip, try to control, and much more. And I was darn comfortable there in that place. Now, I am not saying I never do those things now, I am just saying I am a work in progress and as I change, so do my successes in life and business.

I am learning to be a better version of me. I am learning that a comfort zone is a dead zone. I am learning to love and accept others as they are and I am working on me every day. It really is life changing.  I have new goals, new dreams and new vision.

I have more hope, peace, love and joy. And it’s because I decided to take personal responsibility for where my life has been in the past and where I want it to go. Those are all choices we make.

It took me a long time to realize this. And to really start working on me. Success isn’t what you do or what you get, it’s who you become.

The late great Jim Rohn said this. “If you want to have more, you have to become more. Success is not something you pursue. What you pursue will elude you. Success is something you attract by the person you become. For things to improve, you have to improve. For things to get better, you have to get better. For things to change, you have to change. When you change, everything changes for you.”

So, my advice is to work on you. Working on me has been more rewarding than the business success. I am more confident, more compassionate, more sincere, and growing into the best version of me. I am not where I want to be yet, but I am so much closer than I was a year ago, even yesterday. I’m becoming more than what I was. So can you!

Work harder on yourself than you do your business and you will be unusually successful in all things.

To your success,

Genean Roberts

Attraction Marketing, buildyourmlm, Social Media Marketing

Personal Branding: Why It’s Vital For Growing Your Business

Do you know what personal branding really means? And if you do, do you know why it is so vital to growing your business?

When it comes to growing a successful business, many people struggle with building their personal brand. Most never end up building a personal brand, they simply promote the company or service all over social media. 

When all you are promoting is the company or the product or service, you aren’t providing real value to the marketplace. You come off as salesy and it’s spamming. However, if you start to build a brand around yourself and give value to others, then things will start to change.

Many believe that branding is only for bigger companies, like Walmart, and not necessary for a small business owner that is just getting started. But that’s far from the truth.

It is just as critical for small business owners to build a personal brand around themselves as it is for big companies building their brands.

So what’s involved in ‘building a personal brand?

Whether you’re brand new or already having success in your business there are 3 laws for building a personal brand around you…

Building a brand around you will attract the attention of prospects, gives you credibility… and earns people’s trust.

Brand yourself has nothing to do with how successful you are right now!

Most small business owners think they have to get to the top first and then they will create their brand for their business. The truth is you’re not going to get to the top at all with that kind of thinking. Honestly your prospects don’t care what your bank account looks like as long as you’re giving them solutions for their problems through your blog posts, YouTube videos, Facebook lives, or other types of social media posts, and the services you offer.

So focus on giving value and don’t focus on where you are currently in your business or how much or how little you are making as a new business owner. Focus on the value you can give them.

People lose interest fast so make sure they’re seeing value.

When someone visits your blog or Facebook page, it must be totally clear what’s in it for them. And they must know within 3 seconds what you, your products, or your services can do for them! Attention spans are short, and you have about 3 seconds to really get them…

When someone visits your site, it’s because they are looking for something. They need something. It might be information or a solution to their problems.

This should be something you always focus on when you are putting out content.

Always remember it’s all about your target market’s wants and needs. It’s not about YOU!

Your Brand Must Be Bigger Than Just You!

The idea of branding is to build a following. To be set apart and stand out above the chaos on the internet. But, why should someone follow you, buy from you, choose your business instead of choosing someone else?

You must inspire others to join you in your business and make them feel like they’re part of something that has a greater purpose.

If you make your audience leave feeling inspired… they will come back over and over. They will want to share your brand with everyone they know. And then your brand will grow.

So number 1, branding has nothing to do with your current success, 2, people lose interest fast so make your content engaging, and 3 it has to be about something bigger.

Build trust with people through valuable content that will serve them well.

To your success,

Genean Roberts

Attraction Marketing, businessbuildingstrategies

3 Rules For Success In Your Small Business

Are you stuck in your business? Do you feel like you are a hamster running on a wheel but going nowhere? I have been there so many times, feeling like I was working so hard but never seeing real progress or real success.

Finally, I figured out through a lot of personal development and mindset audios and videos and a few seminars (I’m a slow learner) that the problem was my mindset, my thinking. The problem was me. How you think about life, yourself, and your business will determine your success or failure.

Today I have 3 rules that have helped me change how I think and how I approach my business. I hope they are helpful for someone else.

3 Rules for Success in Network Marketing:

1 . Take Personal Responsibility. The truth is that whether you succeed or fail is your choice. We all know that we reap what we sow, right? What kind of seeds are you sowing in your business? When you own your failures, you have a better chance at succeeding the next time. So own it and take personal responsibility for it.

What kind of seeds are you sowing?  Is it seeds of complaining, whining when  things don’t go your way, seeds of negativity? Because that’s exactly what you will get back in return.

2. Change your speech. Are you saying things like “I’m just not good at this”, “I can’t get anyone to buy what I have to offer”, “I’m just not good at talking to people”.

These words will kill your business faster than anything. You have to change your talk. Your words are powerful. Do you know who can control your words?……..YOU!

You are the only one who can stop the negative and change it to a positive. So change how you speak. Life and death is in the power of the tongue. Make sure you are speaking life into your business.

3. Don’t let doubt get in the way. This is huge. Maybe you are worried and fearful and you doubt that success in business could ever really happen for you? Those doubts, fears and worries lead to failure. Maybe you get anxious when it’s not moving fast enough, or not working out exactly how you pictured it. This leads people to quit and move on to other things. That’s why so many people in a new small business fail, because they don’t fix what’s in between their ears first. Their way of thinking.

So work on your personal growth today. I know I am and continue to every day for my business and for my life. Changing how we think by taking personal responsibility for how things are currently in our life and business, will change our business in a positive way. Change your speech, and don’t let anxiety get in the way of your success.

To your success,

Genean Roberts